hair national meeting - civimi
TRANSCRIPT
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Hair national meeting
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Background
Assembling the Super Team.. consist of best sellection of superior
Hero (Hair Products)
Every character has their own uniqueness.
Collaborate to conquer the grim that threaten the Unilever Nation.
(expecially the hair category)
Commitment & Confidence… This marvelous team is assembled to built a strong strategy for
Penetrate & Invading the Hair Vilain.
Accomodate by UNILEVER (as SHIELD Agency).
Add note:
The Idea is to burn the Special Forces (Team Sales) spirit, make them confident
& ready for the battle of their life.
Make them see what they were capable of (the product superiority).
Descent/Cascade the superpower to them. Let them feel the power and fight in
the battle they will surely win…
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Background
Why a superhero?
- To help easily boost Confident & Believe (Utilize The Avengers Euphoria)
- Each Brand has their own superiority
- Each Brand has their own uniqueness
- To conquer the super villain we need a team of Superhero
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Name : Super Dove
Dry & hair damage resistant
Special Power : Moisturizer
Color : blue navy
Superhero identity
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Superhero identity
Name : Super L
Family hair protection
Special Power : milk nutrient
Color : REd
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Superhero identity
Name : Super s
style specialist
Special Power : Black Shinny
Color : Black
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Superhero identity
Name : Super C
Dandruff specialist
Special Power :
Color : Black
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Superhero Academy Unilever will recruit special force (team Sales ) to be
involved in marketing war against competitor. In the booth
camp, this special force (Team Sales ) will be drill with
special training to defense the brand.
Concept
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Every person that pass the academy will be given
title
" THE HAIR AVENGERS “
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At the academy, Unilever hair team will be dressed like
secret agents .
Conti…
Eclair
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The Hair Avengers Event
11th June 2012
Participant : 150 Sales People
Venue : Jakarta, Kempinski Hotel
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How to invite sales team to join superhero academy
The invitation use secret letter in form of flash disk. The chosen
one will get the invitation in their desk.
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4 phase of major activity
1. Team Assembling
( Presentation by Unilever Team )
Lunch
2. Demonstration of Strength & Power
( Showcase & Experience )
3. Skill, Proper Test, Loyalty & Evaluation
( Workshop, Commitment & Sum Up )
4. Evaluation & Inauguration of special force
( Entertainment & dinner )
break
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Flow
activity
Registration
Team Assembling
( Presentation by Unilever Team )
Lunch
Demonstration of Strength & Power
( Showcase & Experience ) Skill, Proper Test, Loyalty & Evaluation
( Workshop, Commitment & Sum Up )
break
Evaluation & Inauguration of special force
( Entertainment & dinner )
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9.00 Opening speech – MLL
- Hair category
- Where we are now
- Where we want to be
- How to get there
- HAIR PROJECT presentation-2013 : T&G, and Men
11.00 CMM presentation : What CD needs to do?
12.00 Lunch
13.00 Experience session
- Showcase of MT display (with ECLAIRE FSU, Gondola, Primary shelf, TP)
and Hair overall
14.00 Workshop
- 4 regions and 3 CDM to present back the CMM plan (pre read and alignment
needs to be done before)
17.30 Commitment and sum up
Closing - HDS
18.00 Shalat and prep for dinner
19.00 Opening speech - DS
20.00 Entertainment & Gala dinner
21.00 Closing
Rundown
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Supporting activity
In order to make all activity running smooth and fun, Indika will
support with additional activity.
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Foyer Area Registration Zone…
All sales people have to register using
tablet pc.
All sales people have to pass body
scanner
After registration & body scanner all
sales people will get a jacket and Id
card
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Tactical Zone
Team Assembling
( Presentation by Unilever Team )
Opening
After registration, they will gather in tactical zone to listen brief from secret agent. Before
the brief, all the lamp will be dim and an animation video to enter password will be
played. After entering the right password, a voice over will be heard welcoming all
participant.
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After lunch they will called back to tactical zone to listen brief about unilever showcase.
This showcase will be described in a slideshow, so they can focus and listen to the
showcase. After the presentation they can see for themselves the real showcase. To
see the showcase the will see in a group
Tactical Zone
Demonstration of Strength & Power
( Showcase & Experience )
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Skill, Proper Test, Loyalty & Evaluation
( Workshop, Commitment & Sum Up )
Create sales force movement ( in-group ) to build teamwork and confidence
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Special force will be given a pin by hair team unilever in the stage to sign that
they all pass the academy and carrying The hair avenger title
Evaluation & Inauguration of special force
( Entertainment & dinner )
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Evaluation & Inauguration of special force
( Entertainment & dinner )
Unveiling superhero team
Cabaret show will unveil superhero team. The story is about the cruelty in
hair world. To vanish them a team of hair avenger will gather and destroy
the cruelty
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Logo – secret agent
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Logo – sales people
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Key visual
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Name : Super Dove
Dry & hair damage resistant
Special Power : Moisturizer
Color : blue navy
Booth – dove
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Booth – Lifebuoy
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Booth – Sunsilk
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Booth – Clear
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Booth – Éclair
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Gate
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Gate
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Photo Backdrop
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Mini Stage
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Main Stage
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Main Stage
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Main Stage
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Main Stage
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Layout
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Layout
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Agents costume
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Usher
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Poster
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Poster
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Poster
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Poster
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Poster
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mc
Ersa Mayori Fenita Arie
Indy Barens Indra Herlambang
Uly Herdinansyah
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Talent
Agnes Monika
Kotak
Dewi Sandra
Nidji
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Thank you