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HAF XM Sales Kit Victoria Wang Global MKTG Dept. 2012 Apr.

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HAF XM Sales Kit. Victoria Wang Global MKTG Dept. 2012 Apr. Agenda. Introduction Positioning Key Features Airflow Diagram Specifications Side Window Panel Competitor Comparison Comparison of HAF series Summary – Selling Points Appendix. Introduction. - PowerPoint PPT Presentation

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Page 1: HAF XM Sales Kit

HAF XMSales Kit

Victoria WangGlobal MKTG Dept.2012 Apr.

Page 2: HAF XM Sales Kit

1. Introduction2. Positioning3. Key Features4. Airflow Diagram5. Specifications6. Side Window Panel7. Competitor Comparison8. Comparison of HAF series9. Summary – Selling Points10.Appendix

Agenda

Page 3: HAF XM Sales Kit

Introduction

HAF XM – a “mid tower” sibling of the HAF X, comes with full tower features for PC enthusiasts. It supports up to four 200mm fans to for exceptional cooling even with high-end components, such as AMD Radeon HD 6990, 7970, and NVIDIA GTX 680. It also supports up to 9 HDD/SSDs and 8+1 expansion slots for NVIDIA 3-way SLI™ and AMD CrossFireX™. The smart design of latch on the side panel and sliding PSU cable cover ensures the convenience and neatness. Additionally, HAF XM is equipped with two USB 3.0 ports for increased data transfer. And the side window panel offers the best inner view for built system.

Page 4: HAF XM Sales Kit

Positioning

Flagship

Mainstream

High-End (For Enthusiasts / Gamers)

COSMOS II

HAF 932Trooper

Silencio 550

Centurion series

CM690 II series

HAF XM

HAF X

Entry Level

Enforcer

HAF 912Elite series

Silencio 450

HAF 922

Page 5: HAF XM Sales Kit

User-Friendly DesignLatch on side panel for easy

access to system

Top compartment with rubber pad for placing personal belongings

Sliding PSU cable cover for improved cable management

LED switch for the front fan

Page 6: HAF XM Sales Kit

Great Expandability*HAF XM supports up to E-ATX and NVIDIA 3-way SLI™ and AMD CrossFireX™

Rear tubing holes for liquid cooling kit

Supports one 2.5” SSD behind the M/B tray

8+1 expansion slots for 3-Way SLI/CF support

354.0mm/13.9”

Supports two USB 3.0 ports

Supports two X-Dock slots

6 Tool-Free HDD/SSD Support*Roomy space to install the latest high-end graphics cards; *Supports up to 463.0mm/18.2” in length after removing the 1st HDD cage

463.0mm/18.2”

The 1st HDD cage

Page 7: HAF XM Sales Kit

*HAF XM supports up to 9 fans, including four 200mm fans*Mesh on front panel & top cover; vents on side panel & bottom

Excellent Cooling

Top 200mm fan x 2 (1 is optional; converted to 120mm fan x 2 / 140mm fan x 2)

Rear 140mm fan x 1(converted to 120mm fan x 1)

HDD cage: 120mm fan x 2 (optional)

Side 200mm fan x 1(optional; converted to 140mm fan x 2)

Front 200mm fan x 1; (converted to 120mm fan x 2 / 140mm fan x 1)

Bottom air-intake for easy maintenance

Mesh on front panel

Mesh on top cover

Page 8: HAF XM Sales Kit

Airflow Diagram

Cooling System

Front: 200mm Red LED fan x 1 (converted to 120mm fan x 2 / 140mm fan x 1) Top: 200mm fan x 2 (one is optional; converted to 120/140mm fan x 2) Rear: 140mm fan x 1 (converted to 120mm fan x 1) Side: 200mm fan x 1 (optional; converted to 140mm fan x 2) *Not available for side window panel version HDD: 12025mm fan x 2 (optional)

Side: 200mm fan x 1 (optional)

Rear: 140mm fan x 1

Top: 200mm fan x 2 (1 is optional)

Front: 200mm fan x 1

: intake

: exhaust

Page 9: HAF XM Sales Kit

SpecificationsModel HAF XM HAF XM (side window panel version)

Available Color Black Materials Outer body: coated steel mesh and Synthetic compounds;

Inner body: coated enforced steel alloy Dimensions 252.0(W) x 530.5(H) x 579.0(D)mm / 9.9 x 20.9 x 22.8 inch Weight 10.5 kg / 23.1 lb M/B Type Micro-ATX, ATX, E-ATX 5.25" Drive Bays 33.5" Drive Bays 8 (hidden x 6, X-Dock x 2) 2.5" Drive Bays 9 (6 are converted from 3.5“ bays, X-Dock x 2, 1 is behind M/B tray) I/O Panel USB 3.0 x 2 (int.), USB 2.0 x 2, Audio In & Out x 1 (supports HD Audio), LED switch for the front fan Expansion Slots 8+1

Cooling System

Front: 200mm Red LED fan x 1 (converted to 120mm fan x 2 / 140mm fan x 1)

Front: 200mm Red LED fan x 1 (converted to 120mm fan x 2 / 140mm fan x 1)

Top: 200mm fan x 2 (one is optional; converted to 120/140mm fan x 2)

Top: 200mm fan x 2 (one is optional; converted to 120/140mm fan x 2)

Rear: 140mm fan x 1 (converted to 120mm fan x 1)

Rear: 140mm fan x 1 (converted to 120mm fan x 1)

Side: 200mm fan x 1 (optional; converted to 140mm fan x 2)  HDD: 12025mm fan x 2 (optional) HDD: 12025mm fan x 2 (optional)

Power Supply Type Standard ATX PS2 / EPS

Maximum Compatibility

VGA card length: 354.0mm / 13.9 inch (with HDD cage) 463.0mm / 18.2 inch (without HDD cage) (*AMD Radeon HD 6990: 304.8mm / 11.9”; NVIDIA GTX 590: 279.4mm / 10.9”) CPU cooler height: 196.0mm / 7.7 inch(*Can accommodate Cooler Master CPU cooler <TPC 812>: 163.0mm / 6.4”)

Page 10: HAF XM Sales Kit

Side Window Panel

Specifications

This transparent side window panel of HAF XM offers the best inner view for your HAF XM. You can show your components without removing the side panel. It also features the smart latch design for easy access to your system.*The side window panel can be for individual sale

Available Color Black Material Durable steel alloyDimensions 535.2 x 29.2 x 439.4 mm

(23.4 x 1.1 x 25.5 inch)Net Weight 1.62 kg / 3.57 lb

Page 11: HAF XM Sales Kit

Competitor Comparison

ModelCooler Master Corsair Antec Thermaltake NZXT

HAF XM 600T DF-85 Chaser MK-1 Phantom Type Mid Tower Mid Tower Full Tower Full Tower Full Tower

Dimensions (W x H x D)

252 x 530.5 x 571mm 265 x 507 x 592mm 213 x 596 x 505mm 237 x 567.9 x 581.6mm 222 x 540 x 623mm(9.9" x 20.9" x 22.5") (10.4" x 20.0"x 23.3") (8.4" x 23.5" x 19.9") (9.3" x 18.9" x 22.9") (8.7" x 22.3" x 24.5")

Motherboard Support Micro-ATX, ATX, E-ATX Micro-ATX, ATX Mini-ITX, Micro-ATX, ATX Micro-ATX, ATX BABY AT, Micro-ATX, ATX, E-ATX

Maximum VGA length (w/o HDD cage) 463mm / 18.22" 460mm / 18.11" 318mm / 12.5" 330mm / 13.0" 350mm / 13.77"

3.5" Drive Bays 8 6 9 7 7

X-Dock Slots 2 x 1 1 x

Expansion Slots 8+1 8 7 8 7

Maximum 200mm Fan Qty 4 2 x 2 3

Maximum Fan Support Qty 9 3 8 7 6

USB 3.0 ports 2 1 1 2 x

Side Panel opening mechanism latch / screws screws screws screws screws

PSU cable cover Yes x x x x

HAF XM - The superior mid tower with full tower functionality!

*Note:AMD Radeon HD 6970 – 10.8” (27.5cm) NVIDIA GeForce GTX 580 – 10.5” (26.7cm)AMD Radeon HD 6990 – 12” (30.48cm) NVIDIA GeForce GTX 590 – 11” (27.9cm)AMD Radeon HD 7970 – 11.5” (29.21cm) NVIDIA GeForce GTX 680 – 10” (25.4cm)

Page 12: HAF XM Sales Kit

Comparison of HAF seriesModel HAF XM HAF X HAF 932 Advanced HAF 932 HAF 922 HAF 912 Advanced

Outer Design            

Type Mid Tower Full Tower Full Tower Full Tower Mid Tower Mid Tower

Dimensions (W x H x D) 252 x 530.5 x 571mm 230 x 599 x 550mm 243 x 560 x 564mm 243 x 560 x 564mm 253 x 502 x 563mm 230 x 480 x 496mm(9.9" x 20.9" x 22.5") (9.1" x 23.6" x 21.7") (9.6" x 22.0" x 22.2") (9.6" x 22.0" x 22.2") (10.0" x 19.7" x 22.2") (9.1" x 18.9" x 19.5")

Motherboard Support Micro-ATX, ATX, E-ATX Micro-ATX, ATX, E-ATX, Gigabyte XL-ATX Micro-ATX, ATX, E-ATX Micro-ATX, ATX, E-ATX Micro-ATX, ATX Micro-ATX, ATX

I/O Panel- USB 3.0 x 2 (int.) - USB 2.0 x 2

- USB 3.0 x 2 (int.)- USB 2.0 x 2- IEEE 1394a x 1 - e-SATA x 1

- USB 3.0 x 2- USB 2.0 x 4- IEEE 1394a x 1- e-SATA x 1

- USB 2.0 x 4- IEEE 1394a x 1- e-SATA x 1

- USB 2.0 x 2- e-SATA x 1

- USB 3.0 x 2 (int.)- USB 2.0 x 2- e-SATA x1

Maximum VGA length (w/o HDD cage) 463mm / 18.22" 342mm / 13.46" 320.7mm / 12.6"

(HDD cage is fixed)320.7mm / 12.6"

(HDD cage is fixed)337mm / 13.26"

(HDD cage is fixed) 390mm / 15.4"

Full black coating Yes Yes Yes Interior non-black coating Interior non-black coating Yes

Side window panel x Yes Yes Yes x x 5.25" Drive Bays 3 6 5 6 5 4 3.5" Drive Bays 8 7 (2 are X-Dock) 6 6 6 7

2.5" Drive Bays9 (6 are converted from 3.5" bays, 1 is behind M/B tray, 2

are X-Dock)2 (converted from 5.25”

drive bays)4 (converted from two

3.5" drive bays) x x 4 (hidden; 2 are converted from 3.5” bay)

X-Dock Slots 2 2 x x x x Expansion Slots 8+1 9 7 7 7+1 7+1 Maximum Fan Support Qty 9 7 9 9 7 6 230/200mm fan support 4 4 3 3 3 2 Side Panel opening mechanism latch / screws screws screws screws screws screws

PSU cable cover Yes Yes x x x x

Page 13: HAF XM Sales Kit

Summary – Selling Points

User-Friendly Design

Great Expandability

Excellent Cooling

Easy Access Latch Design Top compartment for placing personal belongings Sliding PSU cable cover for improved cable management LED switch for the front fan

Supports two super speed USB 3.0 ports 8+1 expansion slots for 3-Way SLI/CF Supports up to E-ATX Maximum length of VGA card support:

- 354mm / 13.9” (with HDD cage)- 463mm / 18.2” (w/o HDD cage)

Supports up to 9 HDD/SSDs, including 6 SSDs converted from 3.5” drive bays, two X-Dock slots and one behind the motherboard tray

Mesh design on front panel and top cover Vents on side panel and bottom (underneath the PSU) Maximum 200mm Fan Qty: 4 (Dual 200mm fan support at top) Maximum Fan Support Qty: 9

Page 14: HAF XM Sales Kit

Appendix

Page 15: HAF XM Sales Kit

Logistics InformationModel HAF XM HAF XM

(side window panel version)Part Number RC-922XM-KKN1 RC-922XM-KWN1EAN Code 4719512036341 4719512037348 UPC Code 884102015908 884102016899 Carton Size (L x W x H) 600 x 295 x 655mm / 23.6 x 11.6 x 25.8 inchPallet Size (L x W x H) 1220 x 900 x 120mm / 48.0 x 35.4 x 4.7 inch

Container w/ pallet Cnt/pallet w/o pallet20’ 198 18 27040’ 396 18 540

40’ HQ 440 20 63645’ HQ 480 20 671

Model Transparent side window panel - HAF XMPart Number RA-922XM-KWN1EAN Code 4719512037515 UPC Code 884102017049 Box Size (L x W x H) 582 x 67 x 502mm / 22.9 x 2.6 x 19.7 inch 

Page 16: HAF XM Sales Kit

Package Design

Page 17: HAF XM Sales Kit

AD Design Vertical

Horizontal

Page 18: HAF XM Sales Kit

Banner Design

950 x 430

728 x 90

980 x 335

468 x 60 120 x 600

Page 19: HAF XM Sales Kit

The End