hacker is the new tuner preso 031114

MAKER IS THE NEW TUNER: THE NEXT CAR CULTURE

WILL HACKERS AND MAKERS SAVE CAR CULTURE?

#SXSWCARHACK


A conversation hosted by these guys: !

Rob Edwards Manager of Creative Technology, Team One Advertising !

Jason Torchinsky Associate Editor, Jalopnik

@robertcedwards @jasontorchinsky

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HOW WE GOT HERE:

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THIS GOT US THINKING.#SXSWCARHACK


CAR CULTURE STARTED WITH HOT-RODDERS, THE ORIGNAL HACKERS.

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THEN MANUFACTURERS STARTED HACKING THEIR OWN CARS.

66 Nova SS, 350 hp

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G1WALLZ.COM

MORE RECENTLY THERE WAS TUNER CULTURE. WOOOOO!

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G1WALLZ.COM

AND MANUFACTURERS EMBRACED THAT.

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BUT,…

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IN THE LATE 2000s THIS BECAME A LOT MORE INTERESTING THAN THE CAR:

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AND THESE GAVE US THE ABILITY TO CONNECT WITHOUT TRANSPORTING OUR BODIES.

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THAT WHOLE RECESSION THING. AND THE ENVIRONMENT. AND OVERCROWDING. AND THE FLIGHT TO CITY CENTERS. AND NEW LICENSE REQUIREMENTS. AND LOCAVORISM. AND...

THERE WAS ALSO:

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BUT, COULD WE BE ON THE VERGE OF A RESURGENCE THANKS TO HACKERS?

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MAKER CULTURE IS REKINDLING THE DESIRE TO CREATE THE PHYSICAL.

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AND HERE’S WHAT WE’VE SEEN:

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JONATHAN OXER’S CONNECTED RX-8

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WATERLOO LABS’ REMOTE CONTROLLED OLDSMOBILE

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THE INFAMOUS IPAD INSTALL BY SOUNDMAN

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BRANDON FIQUETT’S VIPER STARTER WITH SIRI

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THE RETRO HACK: CALEB KRAFT’S VINTAGE PHONE INTERCOM

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JASON’S iPHONE DOCK FOR HIS BUG

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RYAN WOLD’S INDUCTIVE CHARGING HACK

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19-YEAR-OLD IONUT BUDISTIANU’S AUTONOMOUS CAR WINS 2013 ISEF

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THE DARK SIDE?

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Alberto Garcia Illera and Javier Vazquez Vidal’s K-Line protocol

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YOU CAN ORDER YOUR NEXT CAR “PREHACKED”.

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THE CAR IS ESSENTIALLY BECOMING THE NEXT PLATFORM.

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WILL THE TESLA BE THE NEW BUG?

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WILL THE BUG BE THE NEW BUG?

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OR THIS?#SXSWCARHACK


MANUCATURERS ARE EMBRACING HACKER AND MAKER THINKING, AGAIN.

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3D PRINTING? HOW ABOUT THE WHOLE CAR?

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OPENING THE CODE.

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INTEGRATING MOBILE OS.

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PUTTING YOUR PHONE RIGHT IN THE CAR.

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HACKERS AND MAKERS WILL SAVE CAR CULTURE, AND IN TURN THEY WILL PUSH THE CAR INDUSTRY FORWARD. !

THEY ALWAYS HAVE.

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ONWARD!

#SXSWCARHACK

@robertcedwards @jasontorchinsky

hacker is the new tuner preso 031114

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