hacienda presentation at nalcab 2013 conference
TRANSCRIPT
Micro Mercantes
Our journey to become a kitchen incubator
Hacienda CDCParent Organization
Affordable housing and programming for youth and families
Homeownership and Foreclosure Prevention
Microenterprise : Micro Mercantes
Portland Mercado
The Beginning
Since its beginning seven years ago, Micro Mercantesevolved from a small group of Latina women cooking tamales….
Beginning
Micro-enterprise Incubator
Entrepreneurial & Hardworking
Empowerment & Leadership
A bridge across barriers
Connection to local food system and broader community
Holistic
New Idea · Incubator
Our structure
Financial Education & 11 week course
Orientation
Technical Assistance, Trainings, & Start up Funds
Structure
1.
2.
3.
Our structure
Launching
KitchenCatering ReferralFarmers MarketsOne day eventsRetail Space
Structure
4.
Social Enterprise
•Initial subsidy•Visioning process•Business plan•Networking
Future•Launch business plan
Vision and PlanVision
Management
Maintenance schedule Inspection scheduleRecord keepingOrientation & manualHealth departmentSustainability internScheduling & Security
FutureOn-site staff memberMore equipment
Kitchen ManagementKitchen
Visibility
Website, blog & FacebookInternet profilesWho is our customer?New languageFarmers market hourMarketing trainingPress coverage
FutureMarketing planMarketing materials
MarketingBuzz
Supporting businesses
Capacity
Businesses are independent, legal entities; licensed and insured
Selection processFeedbackTechnical assistanceStart up fundsContractsIndustry specific trainingsOn-site inspections
Businesses
A system
New databaseHacienda-wide committee
FutureReactive v. proactiveQuantitative & qualitative
MetricsMetrics
Our kitchen
DifficultiesDifferent goalsIdentifying responsibility Staff can’t be on siteInefficient processes
FutureCost-benefit analysis
Sharing kitchenBig Plans
Questions?
Contact
Caitlin [email protected]
Valentina [email protected]
Power point online @www.micromercantes.com
Questions?