habits and behavior of social media users in brazil 2013

HÁBITOS E COMPORTAMENTO DOS USUÁRIOS DE REDES SOCIAIS NO BRASIL

2013HABITS AND BEHAVIOR

OF SOCIAL MEDIA USERS IN BRAZIL

2013

Despite the importance of internet access at home,

The access via mobile phone anywhere is the second

main source for 53.9% of respondents.

It is the main access source for

10.7%

Basis: 650 questionnaires.

/elifemonitor @elife_br elife.com.br

LOCATIONS OF INTERNET ACCESS

The access via mobile phone or smartphone is almost as frequent as the access through desktop and notebook.

74.7% 65.7% 61.8%



DEVICES WITH INTERNET ACCESS

Internet access is very frequent: 54.0% access it at least 30 hours per week. 34.8% access it over 40 hours per week.

Despite the high frequency of internet access through mobile phones, few hours are spent

weekly with this device. 55.1% surf the web up to 10 hours.

Even with a lower percentage of people accessing the internet through tablets, those who do spend more hours online.

46.5% surf up to 20 weekly hours.



INTERNET ACCESS

Today, Facebook is the national preference:

It is the social network with the highest percentage of registers and use. 81.6% point it as the social network they use the most in 1st place.

The social networks with the most highlight were Google+ and LinkedIn.

Google+ had a 14 point increase in registers in relation to the past research, and 10 percentage points in use.

LinkedIn has an increase of 21 percentage points in registers and 5 percentage points in use.

The most decreased social network is Orkut.

Orkut has decreased 18 percentage points in registers and 14 percentage points in use. Today, the network is greatly used for online games.



REGISTER AND USE OF SOCIAL NETWORKS



SOCIAL NETWORK HIGHLIGHTS

The latest trend in networks is Instagram.

This is the service with the most recent users: 22.0% registered in the photo service in the 3 months prior to the research.

If added to Pinterest, both photo services received 33.3% of recent users, showing the great potential of networks focused on images.



SIMULTANEOUS USE OF MEDIA

71.1% Watch TV while using

the internet

50.5% Listen to the radio

while using the internet

20 percentage

pointincrease from previous year

12 percentage

pointincrease fromprevious year

The simultaneous use of media increases every year.



CUSTOMER SERVICES 2.0

Social networks were the 4th most used channel to talk to companies.

Half of those surveyed got in touch with a company in the last 6 months through this channel.

66.9%follow company, product and services pages and

profiles in social networksfor customer services

when needed.



RELATIONSHIP WITH BRANDS ON FACEBOOK

93.3% like companies, products or service pages

on Facebook.

They like them to get latest news and support brands they admire.

48.5% Admired brand(s) moreafter liking them on Facebook

Know more about other researched themes in the complete version of the study.

More:Crossed by sex, age, region and social class.*

*When the number of questionnaires for crossing is relevant.

METHODOLOGY

RESPONDENTS’ PROFILE

PLACES AND DEVICES FOR INTERNET ACCESSPLACES FOR INTERNET ACCESSDEVICES FOR INTERNET ACCESS WEEKLY HOURS OF INTERNET ACCESS ACTIVITIES MADE ON THE INTERNET(crossings by social class and age and region zones*)

USE OF MOBILE DEVICESPOSSESSION AND MOBILE PHONE TYPEWEEKLY HOURS OF INTERNET ACCESS THROUGH MOBILE PHONE/SMARTPHONEPREFERRED ACTIVITIES ON MOBILE PHONE/SMARTPHONEWEEKLY HOURS OF INTERNET ACCESS THROUGH TABLETPREFERRED ACTIVITIES ON TABLET(crossings by social class and age and region zones*)

SIMULTANEOUS USE OF MEDIA AND SOCIAL TVSIMULTANEOUS USE OF MEDIASOCIAL TV AND SECOND SCREEN

REGISTER, USE AND USE MOTIVATION OF SOCIAL MEDIAREGISTERS IN SOCIAL MEDIA SITESUSE OF SOCIAL MEDIA SITESTRENDING SOCIAL MEDIA SITESPROFILE OF MAIN SOCIAL MEDIA SITES USERSMOTIVATION OS USE OF THE MAIN SOCIAL MEDIA SITES(crossings by social class and age and region zones*)

CUSTOMER SERVICES 2.0CUSTOMER SERVICES CHANNELSMOTIVATION OF SOCIAL MEDIA USE FOR CUSTOMER SERVICES

RELATIONSHIP WITH BRANDS IN SOCIAL MEDIAMOTIVATION FOR RELATIONSHIP WITH BRANDS IN SOCIAL MEDIARELATIONSHIP WITH FANPAGES ON FACEBOOKRELATIONSHIP WITH ADS ON FACEBOOK

*When relevant.

INDEX OF COMPLETE VERSION

Rua Pamplona, 518 ǀ 4° andarCEP: 01405-000 ǀ São Paulo ǀ BrasilMobile: (+55) 11 8215 3297Landline: (+55) 11 2339 4928 r.21

More information about the complete study:

[email protected]

158 Pamplona st | 4° floor

São Paulo, SP | 01405-000 | Brazil

Mobile: (+55) 11 98773-4073

Landline: (+55) 11 2339 4928 r.15

habits and behavior of social media users in brazil 2013

Social Media