habitat for humanity
TRANSCRIPT
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! PSA’s: newsletters/radio
! Social Media
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! Establish their presence in St. John’s County
! Learn how to attract followers on social media; perhaps starting out with simple tweets with event build dates, donation opportunities or sponsorship.
! Present information that incites a call to action
! Engage in conversations with their current followers on Twitter and Facebook
! These steps will help Habitat for Humanity gauge where they lie within their community and may help them see an increase in volunteerism and participation.
! • 64% of the survey and focus group participants were female
! • 60% of participants said they would volunteer if transportation was provided
! • 84% of participants are aware of Habitat for Humanity
! • 56% of participants do not volunteer
! Majority of participants heard about HFH through friends and family or their school