gustavsberg red dot case
DESCRIPTION
Gustavsbergs transition from a poor web environment to a powerful web sites in ten differens languages, translation workflow, catalogue production feed in XML, connection with SAP etc.TRANSCRIPT
Gustavsberg’s RedDot SolutionDaniel Yttergren – Web Manager
Gustavsberg’s RedDot Solution Daniel Yttergren
Gustavsberg.com Before
Gustavsberg’s RedDot Solution Daniel Yttergren
Gustavsberg’s Web Sites Before
Gustavsberg’s RedDot Solution Daniel Yttergren
Gustavsberg’s Web Sites Before - basic conditions before the project
No set organisation working with web sites within Gustavsberg
Very limited resources working with the web (IT, product information, web marketing)
No skills in web related issues in the organisation
Difficult to update our web sites, different systems, difficult interface etc
”Not very good looking” web sites, not updated (gustavsberg.com startpage did not work in some web browsers)
Conclusion: ”Like being a Sales Manager without a sales force”
Gustavsberg’s RedDot Solution Daniel Yttergren
Bang !
Gustavsberg’s RedDot Solution Daniel Yttergren
Gustavsberg’s Web Sites Now
Gustavsberg’s RedDot Solution Daniel Yttergren
Gustavsberg.com Now
Gustavsberg’s RedDot Solution Daniel Yttergren
What has been done?New web designNew easy to use CMS implemented (RedDot)Product information has been translated into local languages (10)Product information has been imported into RedDotEducation has been provided to 18 editors within the organisationProduct images are all new – product & environment imagesContent (news, banners etc) has been added to the web sites by editorsStatistics tool has been implemented (Google Analytics)A new Mediabank ”Market Store” has been developed to provide web sites & cathalogues with nicelooking images & product related files. Integrated with Asset manager in RedDotA cathalogue production feed from RedDot has been implemented, XMLLabelling feed from RedDot to factory in Gustavsberg has been implementedDaily import from SAP to RedDot (basic product data, eg. price)A translation workflow with external agency (Lionbridge) has been implemented. Fully integrated with RedDotTen web sites have been launchedTwo major campaigns have been launched on the web sites.Any many more things
Gustavsberg’s RedDot Solution Daniel Yttergren
ERP ERP (SAP(SAP))
www.gustavsberg.com/.dk/.fi/.no/.se/.ee/.lt/.lv/.ru/.uawww.gustavsberg.com/.dk/.fi/.no/.se/.ee/.lt/.lv/.ru/.ua
Market Store Market Store (images & files)(images & files)
Label systemLabel system(Gustavsberg factory)(Gustavsberg factory)
LionbridgeLionbridge
CitatCitat
iCoreiCore
RedDotRedDot(Content Management System )(Content Management System )
Product database (all product information)Product database (all product information)Asset Manager (files & images from Market StoreAsset Manager (files & images from Market Store))
Content publishing /Web SitesContent publishing /Web Sites
XMLXML
XMLXML
SSQQLL
Gustavsberg RedDot Solution
Catalogue production
Translation workflow
Gustavsberg’s RedDot Solution Daniel Yttergren
Integrated flash – Inspiration PartAble to update with images, text & hot-spots connected to the product page
Gustavsberg’s RedDot Solution Daniel Yttergren
Integrated Campaign Sites
Gustavsberg’s RedDot Solution Daniel Yttergren
Integrated Campaign SitesAdmin interface
Gustavsberg’s RedDot Solution Daniel Yttergren
Integrated Campaign SitesSmart Edit interface (editors interface)
Gustavsberg’s RedDot Solution Daniel Yttergren
FAQ – The film version http://www.gustavsberg.se/filmer.asp
Gustavsberg’s RedDot Solution Daniel Yttergren
Translation Workflow
ERPMovex
CMS
RedDot
Content is added (text, images, files)
New product with
Basic product information
Information is Put into Imported pages in RedDot
(only new products)
Editor
1. Add products for translation2. Add languages on translation list
(Able to send a whole catagory, series or a single product for translation)
Batch withtranslations are
created in RedDot
-The batch is sent to external translation partner Lionbridge. We recieve a job number as confirmation
Lionbridge
translates
Lionbridge internal processes
ReDot get the ready content from Lionbridge via a web service and sending the translated data to RedDot.
CMS
RedDot
Proof reading by local editors, make correction in RedDot
Local Web pages/
catalogue
Local editors publish the material when ready
Gustavsberg’s RedDot Solution Daniel Yttergren
Translation Interface
Send product for translation
Status for translation
Gustavsberg’s RedDot Solution Daniel Yttergren
XML Feed Catalogue ProductionInterface RedDot
Gustavsberg’s RedDot Solution Daniel Yttergren
Product Information Workflow
ERPSAP
CMS
RedDot
Adding content, texts, files, images (In Swedish)
TranslationLionbridge
CMS
RedDot
Proof reading in RedDot
Gustavsberg Web Sites
Imported Pages
RedDot
Categorizing products
Technical catalogue
Publishing content
Translation into local languages
Mobile phones??
(other channels)
Gustavsberg’s RedDot Solution Daniel Yttergren
About Gustavsberg
Gustavsberg is one of the leading manufacturers of bathroom products in Scandinavia. The company sells to Scandinavia, Russia, Belorussia, the Ukraine, the Baltic States and other export markets.
The Gustavsberg Group is a wholly owned subsidiary of the GermanVilleroy & Boch AG Group and is thus part of one of the largest manufacturers of bathroom furnishing solutions in Europe.
Gustavsberg’s RedDot Solution Daniel Yttergren
Thanks!