GULF FOOD 2012 AMIRA MAKES ITS PRESENCEIN 4 LOCATIONs GULF FOOD 2012, the world’s largest and most influential annual trade show for the food and beverage industry, with reports of outstanding sales, unprecedented numbers of visitors, exhibitors and business transactions recorded during the four day event. AMIRA participated actively at GULF FOOD 2012 with 4 AMIRA stalls at different locations of the exhibition premises, namely the APEDA pavilion, at the Choithrams Stall and 2 individual stalls, one for sampling of Biryani prepared out of Amira Basmati Rice and the other one for meetings. AMIRA bagged excellent customer enquires from the different markets of Middle East. The samples at display were appreciated by each and every visitor. The special attraction of the AMIRA stall for all the visitors was its newly launched range of Namkeens for which there was positive response in terms of taste as well as high quality.