guide to social media monitoring using sendible
DESCRIPTION
Review our Quick Start Guide to Social Media Monitoring using Sendible. Monitor what’s being said about your brand on blogs, news, social networks and in comments. Sendible’s sentiment analysis highlights which mentions you should respond to. This guide explains everything you need to know to monitor what’s being said about your company on the social web.TRANSCRIPT
Start-up guide:
Monitoring
1. BRAND AND KEYWORD MONITORING Brand Monitoring allows you to add services which enable you to monitor what's
being said about your brand and competitors through Brand and Keyword
Monitoring and Reviews.
Currently tracking:
To add your Brand and Keyword Monitoring Service.
Go to Add/Edit Services > Monitoring> Brand and Keyword Monitoring, Click Add.
Description - Add a description for your own reference.
Brand Name or Term - Add the brand name/term you wish to monitor.
We now support the ability to add multiple terms as keywords simply need to
separate terms with “ OR “.
For more targeted results:
Inclusion Filter - Add any terms related to the main keyword - this is optional.
Exclusion filter - Exclude terms that contain a specific keyword - this is optional.
Google Alerts are a RSS feed of the latest relevant Google results (web, news,
etc.) based on your Brand Name and term.
Click ‘Create a Google Alerts Feed »’
Now, in a separate browser window, login to your Google Alerts
Make sure that where it says “deliver to”, you change that to say “Google Reader”
Now, while pointing at/hovering over the orange RSS icon to the right of the
words “Google Reader”, right-click, and select “copy link location” (note: don’t
choose “copy image location” by mistake)
Click back to the Sendible browser window, and “paste” that link into the Google
Alerts feed field. The link should look like this:
http://www.alerts/feeds/##########, where # represents a bunch of numbers.
Now, click to the beginning of this feed address, and delete the http://, since
Sendible already has this selected for you in the previous box.
Country - Choose whether to only show mentions from a specific country.
Location - Choose whether to only show mentions from a specific location.
Latitude and Longitude - Choose whether to only show mentions from an exact
location.
Email notifications - Select how often you wish to be notified about mentions.
Email address - Select which email address you want to use to receive your
mentions.
> Save Settings
READING YOUR MENTIONS Message box > Monitoring> Select Term from drop down on right
Sendible Takes up to an hour to start pulling in data, when clicking on the
Monitoring tab, you will be able to read and respond to what's being said about
your brand on blogs, social networks and in comments across the web.
Positive mentions are highlighted in green and negative mentions are highlighted
in red.
To edit your mentions, click on the small icon and click Edit as show in the image below:
EDIT SENTIMENT MANUALLY
Here, you can edit your mention Sentiments and Relevancy as shown below:
Under Edit Sentiment, you can select whether your mention is Positive, Negative or Neutral. Under Relevancy, you can select whether your mention is Relevant or Irrevalant.
ASSIGNING A MENTION With Sendible, you can assign a mention or post to a team member so that they can respond on your behalf. To do this, locate the mention or post you'd like to assign and select the little drop
down menu on the far right . Click Assign.
You will then be able to enter a message and select which team member the post should be assigned to.
The team member will receive an email notification, informing them that a task has been assigned to them. They can then respond to the task from within Message Box > Tasks. They can also collaborate on the task and post comments/questions.
Once they’ve responded to the task, they click Mark Done and the user that originally assigned the task will be notified that the task has been completed.
2. GROUP DISCUSSION MONITOR
Our LinkedIn group Discussion monitor will make it easy to monitor LinkedIn
group discussions for a given LinkedIn group and receive alerts whenever specific
keywords are mentioned. You can now easily respond to these comments and
posts using Sendible’s Priority Inbox.
1. Go to Add/Edit Services and select the Monitoring tab. 2. Find the “LinkedIn Group Discussion Monitor” and click Add. 3. Sendible will automatically connect you to your LinkedIn account and you’ll be able to select your group for monitoring. 4. Select the types of alerts you would like to receive for new activity. We recommend selecting “Priority Inbox and Email”. This will ensure that Sendible sends you an email and also adds the posts to your Priority Inbox so that you can easily reply from your Message Box. 5. Select the type of discussions to monitor. You can choose to track discussions that you’re already involved in or all discussions in the group. 6. Lastly, you have the option to include a filter. This allows you to only receive alerts when there are discussions that contain specific terms. 7. Click Save Settings and Sendible will start to track this group for you.
Reading and responding to discussions
Now that you’ve configured Sendible to track your LinkedIn group for discussions, you will start receiving alerts when any new discussions match your criteria. You’ll also start receiving posts in your Priority Inbox so that you can reply directly from the Message Box.
3. REVIEWS MONITORING
Sendible allows you to track reviews about your business on sites like Yelp,
CitySearch and TripAdvisor. You can add your business's Yelp, CitySearch and
TripAdvisor pages to Sendible and read and respond to reviews as and when they
happen.
To set up review monitoring:
Go to Add/ Edit Services> Monitoring> Reviews, Click Add.
You will then be taken to the settings page where you can configure the service.
Add your description as well as your business pages on Yelp, Trip Advisor and City
Search.
You can then select to receive your email notifications never, daily or weekly.
You can also use Sendible to share your positive reviews on your social networks.
After an hour, you will be able to read your reviews.
To comment or forward a review, simply click on it and you will be taken to the
Compose screen.
Positive reviews are highlighted in green and negative reviews are highlighted in
red.
FAQ’s
Q) Are these filters case sensitive (upper case vs lower case)?
A) No, terms are not case sensitive
Q) When you separate terms by OR is there then no need for any use of a
comma (,)
A) You do not need to use a comma (,)
Q) Do ‘Terms’ require quotation marks around them?
A) No, terms do not need quotation marks.
Q) Can we export the monitoring information?
A) Yes you can, Head over to My Reports > Export This is available in both a HTML
or a CSV format.
Q Is there a way to localize the monitoring?
A) Yes you can, when setting up a monitoring term input information in the
country and location fields.
Q) How do I update a monitoring term?
A) 1. Go to Add/Edit Services. 2. Select My Services.3. Select Monitoring.4. Click
Edit next to the settings you wish to update.
Sites Monitored by Sendible
Below is a list of some of the services and websites that are being tracked and monitored by Sendible. We are
constantly adding more and are always open to suggestions.
Backtype
Bernama.com
Bharian.com.my
Bizcommunity
Blekko
Blip.tv
Blogs
Brightkite
Citysearch
Complaints board
Delicious
Digg
Flickr
Freemalaysiatoday.com
Friendfeed
Get Satisfaction
Google news
Google+
Hello peter
Hmetro.com.my
IceRocket
Identi.ca
Iol
Jbtalks.cc
Kosmo.com.my
Kwongwah.com.my
Lowyat.net
Yahoo News
Msn.com
News24
Nst.com.my
Nstp.com.my
Photobucket
Picasa
Plurk
Pressbox
Quora
Sinchew-i.com
Sinchew.com.my
Themalaysianinsider.com
Thestar.com.my
Tripadvisor
Truveo
Tweet photo
Utusan.com.my
Merdekareview.com
Wordpress
Worldpronline
Yahoo answers
Yahoo news
Yelp
Youtube
]
Reach Customers on Multiple Platforms Reach customers via Email, SMS and Social Media. Update multiple social networks and blogs at once.
Powerful Tracking & Analytics Measure the effectiveness of your social media and email campaigns. Track the success of your marketing efforts.
360° Brand Monitoring & Sentiment Analysis Read and respond to what people are saying about your brand across the social web.
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