the real measure of social media influencers with sendible and majestic
TRANSCRIPT
The Real Value of an Influencer
Dixon Jones, Marketing Director Vishal Pindoriya, Senior Marketing Analyst
AgendaIntroduction
What is Majestic?
The integration and how it works for you
What is Trust Flow and how you use it
See it in Action
Q&A
@Sendible @TryMajestic
#SendibleWebinar
Influencers and Social • Content is still king
– Mediums might be changing (2015 shift from text to media)
– Competition for visibility – Visibility through sharing and reach
• Who shares your content is as important as the content itself (influencer marketing)– How can you really judge the quality of your
audience?– Who should you target as an influencer? @Sendible @TryMajestic
#SendibleWebinar
Challenges with influencer marketing
Klout is unable to measure the influence accurately alone
Is this person a trusted expert?
Twitter follower size doesn’t show us the impact of shares
Is this person a trusted expert?
Retweets and clicks can’t determine depth of contentIs this person a trusted expert?
@Sendible @TryMajestic
#SendibleWebinar
Enter Majestic
@Sendible @TryMajestic
#SendibleWebinar
What is Majestic?
What Trust Flow does
The BIG specialist search engineTwitter has 500,000,000 Tweets per day on average
In the same day, Majestic crawls well over 2,000,000,000 NEW URLs (and sees 7 billion)
@Sendible @TryMajestic
#SendibleWebinar
Topical Trust Flow using decay Algorithm
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We Group AND ANALYSE pages
Integration with Sendible
What does Majestic add for you?How effective can your content be?
How effective is your content sharing?
Who shares your content?
Who should share your content?
Where do you rank? Become an influencer!
@Sendible @TryMajestic
#SendibleWebinar
70M Twitter Profiles we know
• Their influence in a simple score• Their Context• The Influence in Context! In a
series of simple 0-100 scores
@Sendible @TryMajestic
#SendibleWebinar
Finding Influencers
@Sendible @bazmirza
#SendibleWebinar
Lady Gaga?
Lobbying Senators
@Sendible @bazmirza
#SendibleWebinar
Lady Gaga?
Do you have any questions?
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