guide to get started - 5 tips to infuse ux into your organization
DESCRIPTION
Presentation from the Web Association luncheon on How I was able to start infusing user experience into an large organization.TRANSCRIPT
Getting Started5 Tips to Infuse UX into Your Organization
Who Is This Guy
Senior Product Manager, User Experience at AG Interactive
Owner & Designer, Small Farm Design
12+ years designing online experiences
Specializes in information architecture, interaction design, usability, user research and graphic design
Past work includes Progressive Insurance, Sherwin-Williams, Moen, Smuckers & others
1 Start Small
1 2
26% IncreaseIn Completion Rate
2 Get Stakeholder Feedback Early
http://www.flickr.com/photos/jm3/3711253360/
http://www.flickr.com/photos/cjrphotos/3731282404/
Iterative Design Process
Marketing UX / UsabilitySEOBIProductUI ProductionDev
Team Involvement
Marketing ProductSEODesign
UX / UsabilitySEOProductUI ProductionDev
UX / UsabilityUI ProductionDevQA
UI ProductionDevQABI
Identify Stakeholders
Hi-Level Goals
(Business Goals, User Goals)
Hi-Level Metrics
(Increase Subs, Decrease Bail, etc.)
Hi-Level Timeline
Competitor analysis
User analysis
Conduct Site Analysis
(Site impact, touch points)
Understand business impact
(C3, Sales, Email, Test Schedules)
Establish User Flow
Develop Wireframes
Wireframe Reviews
(Stakeholder, SEO, Peer, IT, BI )
Wireframes Testing*
Initial Mock Ups*
Design Mock Ups
Mock Up Review
Develop Prototypes
Prototype Review
(Stakeholder, SEO, Peer, IT )
Prototype Testing
Complete UI Design
UI Production
Dev Coding
Business Review
(Stakeholder, SEO, Peer, IT, BI )
Environments Moves (Dev, Work, Stage)
QA Testing Begins
- Respond to Test Issues
Gather Success Metrics
Analysis Project Sucess
Tasks Examples
Steps
DesignRequirements Develop Launch
I terations
I nitiate
I terations I terations I terations
Iterative Design Process
Marketing UX / UsabilitySEOBIProductUI ProductionDev
Team Involvement
Marketing ProductSEODesign
UX / UsabilitySEOProductUI ProductionDev
UX / UsabilityUI ProductionDevQA
UI ProductionDevQABI
Identify Stakeholders
Hi-Level Goals
(Business Goals, User Goals)
Hi-Level Metrics
(Increase Subs, Decrease Bail, etc.)
Hi-Level Timeline
Competitor analysis
User analysis
Conduct Site Analysis
(Site impact, touch points)
Understand business impact
(C3, Sales, Email, Test Schedules)
Establish User Flow
Develop Wireframes
Wireframe Reviews
(Stakeholder, SEO, Peer, IT, BI )
Wireframes Testing*
Initial Mock Ups*
Design Mock Ups
Mock Up Review
Develop Prototypes
Prototype Review
(Stakeholder, SEO, Peer, IT )
Prototype Testing
Complete UI Design
UI Production
Dev Coding
Business Review
(Stakeholder, SEO, Peer, IT, BI )
Environments Moves (Dev, Work, Stage)
QA Testing Begins
- Respond to Test Issues
Gather Success Metrics
Analysis Project Sucess
Tasks Examples
Steps
DesignRequirements Develop Launch
I terations
I nitiate
I terations I terations I terations
DesignRequirements
I terations
3 Ask Questions on Behalf of the Visitor
What problem are we solving?
is the user here?Why
How can I make ‘it’ better?
4 Down & Dirty User Testing
5 Users
+
Paper
5 Find Frustration
Finding Problems
Use Analytics to Find Problem Areas
Common Problem Areas
Order Paths
Category to Detail Pages (High Pogo-Sticking)
Sign Up / Sign In Flows
1 Go Small – Gain Credibility
Involve Stakeholders Early
Ask Questions
Test Your Assumptions
Find & Fix Frustrations
2
3
4
5
