role of ux design in building products: how i stopped designing and started to love my developers!
DESCRIPTION
Slides from my talk at #UXIndia14TRANSCRIPT
How I stopped Designing and Started to love my Developers!
I stopped designing and my developers started to love me!
“I facilitate & guide teams to build usable products & services”
Praneet Koppula
Senior UX SpecialistMathWorks Inc.
@mphaxise
UX Designer at UX Consultancy
2006
CX Managerat Telco
2010 2012
UX Specialistat Product Companies
present
Businesses
UX’er the Grey: Gatekeepers to keep bad design choices away
UXCustomers
“A company has to believe that user experience is part of broader recipe for success”
-Jeff Gothelfhttp://www.jeffgothelf.com/blog/there-is-no-such-thing-as-ux-strategy
Businesses
UX’er the White: Support the orchestration of organizational resources to deliver great experiences
UXCustomers
“We describe the role of the “User Experience Architect’s Office”, which works across the divisions, helping to harmonize the human interface and industrial design process across the divisions of Apple and ATG.”
-Don Normanhttp://www.sigchi.org/chi95/proceedings/orgover/dan_bdy.htm
Responsibility of delivering a delightful experience through the product cannot be with a person or a team
Persuading teams is one of the top UX activityTop 10 UX activities that UX Designers do:1. Present solutions / concepts2. Persuade others3. Analyze tasks or activities4. Build prototype or wireframes5. Collaborate with subject matter experts6. Gather requirements7. Specify interaction design8. Conduct in-person usability studies9. Make storyboards, user journeys, flow diagrams10. Perform design reviews or heuristic evaluations
-UX Careers Survey
Nielsen Norman Group
What new skills do UXers have to learn?
What new processes allow us to do our jobs more efficiently?
What new skills do UXers have to learn?
Inward Empathy!
Building Empathy
How we see people isn't necessarily how they see themselves. We need to learn to see them the way they do.
Empathy towards inward teams
Know the teams’ mission/objectives
Understand their goals/task flows/pain points
Practice active listening with colleagues in cross functional teams
Know when to push / pull back
What new processes allow us to do our jobs more efficiently?
Research & Testing
Documenting research for what reasons?
“ .. You will be recording right, I will go through the recordings next week…”
“… can you summarise your findings in bullet points in an email…”
Research & Testing
Involve your project team in the research and testing phases.
Video recording is not a substitute for attending research.
Buy-in for both budgets and resource time for research.
Case Study 1 : GrameenPhone
“Data collection and on site visits done by the product managers/dev, UX team facilitates and trains them on moderation”
Benefit:“Drastically reduce idea to execution”A strategic new business user voice plan was released in record time giving the organization first mover advantage.
Case Study 2 : MathWorks
“ UX team will test designs/software only if there is at least 1 team member observing”
Benefit:“No more long hours of report generation and convincing teams about your design decisions”
Who owns the design?
Who owns the design?
Responsibility vs ownership
Be an advocate of the user
Let go of the design: Design owned by the team- your design tools play a major part: low vs high fidelity - hand hold your team during the initial steps- let them create the design artifacts
Designing Interfaces with or by Developers
Using paper/whiteboards gets everyone to participate
Wireframing tools are great for documenting digitally only!
Let your developers design the UI first as part of their process
“Designing in the Browser”
Building EHQ Mobile
Day 1: Ideation Day 26: Demo Day 86: Final Launch
Conceptualization and Story Boarding
Paper Prototypes
Day 1
Building EHQ Mobile : Design Workshop
Design workshop agenda:- Brainstorm - Affnitization- Story Boarding- Paper Prototypes
Design workshop outcomes:
- Problem and pain points clearly defined- Project plan with priorities- Everyone knew what was being built
Day 6
Winner
Building EHQ Mobile : Visual Design
Day 26
Building EHQ Mobile : Demo for Testing
Day 86Entire App Mobile Ready + Visual Refinements
Building EHQ Mobile : Final Launch
“Some user experience skills are always better than no user experience skills.With no UX skills on the team, there’s a good chance that whatever the team produces will have a poor UX. Probably close to a 100%. Any designs that aren’t a poor UX are just accidents that work out in the users’ favor.”
-Jared Spoolhttps://medium.com/@jmspool/hiring-ux-experts-versus-giving-your-team-their-own-ux-skills-c1fd9e4e480
I will try not to say “IT DEPENDS”