guide to dominate on pinterest organically
TRANSCRIPT
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#SocialPro #15b @Matt_Siltala
I AIN’T AFRAID OF NO PINS
PIN BUSTERSA GUIDE TO OPTIMIZING YOUR PINS
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
Stats
100 MillionMONTHLY ACTIVE USERS
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#SocialPro #15b @Matt_Siltala
1/3OF ONLINE MILLENNIALS
ARE ON PINTEREST
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
OVER 50%OF WOMEN 34-55 IN THEUS ARE ON PINTEREST
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
HOW WOMENSHOP
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#SocialPro #15b @Matt_Siltala
TV
#SocialPro #15b @Matt_Siltala
When it comes to learning about products, specials and shopping news, women rely most heavily on…
45%SOCIAL MEDIA42%
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GOOGLE LOVES
VISUALS
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
GOOGLE LOVES
VISUALS
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
GOOGLE LOVES
VISUALS
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
ARE PEOPLE STILL
OBSESSEDWITH PINTERST?
(YES, THAT IS A PINTEREST TATTOO!)
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
80%OF THE PINS ON PINTEREST ARE REPINS.If you want more repinsPin images directly fromwebsites or upload them.
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
20%CREATE
OF THE PINSTHAT GET REPINED REPEATEDLY
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
20%CREATE
OF THE PINSTHAT GET REPINED REPEATEDLY
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
It takes a pin 3.5 months to get
50% of it’s engagement
#SocialPro #15b @Matt_Siltala
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1,680x LONGER
Therefore create evergreen content that will continue to be repined and clicked on for months.
than a Facebook post
The half-life is
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
94%in click-throughsis seen in pins thatare related totrending topics.
An increase of
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#SocialPro #15b @Matt_Siltala
80%Hence add relevantdescriptions that ask for clients clicks, repins, likes or comments.
A call to action pin description can increaseengagement by
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
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Create a Business AccountGet it verified vs making it a personal account
TIP #1
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
Use Your Keyword Research Data to Create Custom Boards
Using keyword rich descriptions of boards (Holidays, demographics and themes etc) as well As creating shared boards
TIP #2
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
Keep the description more general and actually describe the pin in it. I.E. Do not put something like “would be so fun for jenny’s birthday!” Instead, “great 40th birthday cake idea”.
FOR USERS
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
A title that is embedded into the image will help it pop and get more pins/shares. This way your content remains intact even if users change the description when they re-pin.
FOR BUSINESSES
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
Specific boards will help you in the future. For example, having “breakfast recipes, appetizer recipes, dinner recipes, and dessert recipes” pin boards will make easier for you to find a pin in the future, rather than if they are all lumped into one board called "recipes”.
FOR USERS
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
Think overall pin types for board vs. just pins from your site
What message does your brand want to be associated with and pin those kinds of things.
TIP #3
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TIP #4GET
CREATIVE
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
CREATE “PIN WORTHY” CONTENT for your brand (round up posts, diy, how to’s - basically creating faqs type content - what questions are asked the most? Create content answering these questions) make sure and only pin and use for your own brand high quality images - everything you pin again think “keyword rich”
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
ONLY PIN QUALITY IMAGES
NOT LIKE THISLIKE THIS
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
CREATE PINS WITH PRODUCTS IN CONTEXT
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
ALWAYS BE
PINNING
TIP #5
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
BEST PINS: WHEN & WHAT
FITNESSMONDAY
GADGETSTUESDAY
INSPIRATIONALQUOTESWEDNESDAY
FASHIONTHURSDAY
FUNNY GIFSFRIDAY
TRAVELSATURDAY
FOOD/CRAFTSSUNDAY
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
BEST TIME TO PIN
NOT THISLIKE THIS
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
Links back to your blog should go directly to the blog post featured in the pin not just your homepage
LINKING TO YOUR HOMEPAGE IS REALLY ANNOYING FOR USERS LOOKING FOR WHAT WAS ACTUALLY FEATURED IN THE PIN.
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
RICH PINS
VS
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
RICH PINS1. App Pins
2. Movie Pins
3. Recipe Pins
4. Article Pins
5. Product Pins
6. Place Pins
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
THE PERFECT PINTEREST PICTURE
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
PROMOTE NEW BOARDSON ALREADY POPULARESTABLISHED BOARDSFor example lets say you have a board with 10k followers, you can create an image annoucing the new board and to follow it etc. It is a great way to continue to grow your account.
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala
FEATURE YOUR MOST POPULAR PINTEREST CONTENT ON OTHER SOCIAL MEDIA SITESFor example dont just pin that same stuff to Facebook–create new content for Facebook based on that popular content for max exposure to your content.
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#SocialPro #15b @Matt_Siltala
PIN YOUR MOST POPULAR PINSTO GROUP BOARDS
#SocialPro #15b @Matt_Siltala
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
PINTEREST STARTS
TESTINGVIDEO ADS
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
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CASE STUDYSEPHORA
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CASE STUDYSEPHORAIn early 2012, Sephora noticed an emerging beauty trend—people were regularly saving their favorite beauty products and inspiration onto Pinterest boards, and many of those images were from Sephora. As a result, a growing number of potential clients were discovering Sephora products on Pinterest and visiting Sephora.com.
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CASE STUDYSEPHORATo help improve the discoverability of their brand and make it easier for their clients to save and share their favorite beauty products, the Sephora team ADDED THE SAVE BUTTON to tens of thousands of product pages during a major website redesign.
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
CASE STUDYSEPHORAPinnable emails result in significantly increased Pinterest activity for the products featured. The Color Blocking email generated more than
14,000 SAVES
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
CASE STUDYSEPHORA
Sephora also saw
60% GROWTHin traffic from Pinterest.
The average Pinterest follower spends
15 TIMES MOREmoney on Sephora.com than the average Facebook fan.
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#SocialPro #15b @Matt_Siltala#SocialPro #15b @Matt_Siltala
CASE STUDYSEPHORA
Suggestions from Sephora:
USE EMAIL TO ENCOURAGE PINTEREST ENGAGEMENT
ENCOURAGE CUSTOMERS TO PIN THEIR SHOPPING LISTS
MAKE IT EASY TO SAVE FROM YOUR WEBSITE WITH THE SAVE BUTTON
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THANK YOU!
SEE YOU AT THE NEXT MARKETING LAND EVENT!