guide for doing incentive-based mobile ads
TRANSCRIPT
Incent-Ad TipsDouble your outcome from Incent-Ad
Contents to read
• What is Incent-Ad? • How Incent-Ad works? • When Incent-Ad should be used? • Why Incent-Ad is valuable model?
AD
Incent-Ad: Incentive-based model of advertisingIncentive will be paid to the users when set action (conversion)
successfully made.
Most of non-organic users acquired from Incent-Ad are said to be lowly engaged. Have you experienced this before?
The true objective of doing Incent-Ad is pushing your rank on Appstore’s Chart and reaching more organic users.
In the meaning of acquiring organic users, Incent-Ad performs best in the market.
Let’s find out whys and hows in next few pages→
ADYou Organicsnon-organics
What is Incent-Ad?
How Incent-Ad works?
Organic Users from Appstore
Top10th~25th of Appstore
non-organic users from Incent-Ad media
Some non-organic leave after downloading.*Because their motive is
to get incentives
As it is shown on the image, incent-ad (big green man) will push you (black man) to higher rank on
Appstore Chart with its non-organic users pool to reach more organic users.
Comparing to other CPI model ads like Facebook ads, incent-ad has fastest speed in gathering you downloads. This is possible because of most of users are focusing on
collecting incentives.
• Plan: Three big ideas to consider carefully before doing your incent-ad.
1. Timing: Which date and time to start the campaign.2. Targeted Rank: Which rank you want to be appealed.3. Rival Apps: Do not aim anywhere near rival apps.
• Check (Analyzing ROI): You only want to focus on organic
users you acquire from the incent-ad. Your ROI will be LTV of organic users acquired during the campaign period.
Supposing you spend 5,000USD on your incent-ad and achieved 5,000 organic user.
Your earnings from increased organic users = 5,000*0.5USD(average revenue per organic user)
= 2,500USD/Month5,000 USD/2,500USD=2Months
Therefore, organic users should be maintained for 2 months to meet your ROI goal.
• Act: After the several duration of operation had passed, your service will require a big update. At this stage you will also require to circulate users by using incent-ad again. So you need to apply the previous experiences on incent-ad to rebuild your plan again.
When should Incent-Ad be used?
Do
Plan
CheckAct
“Incent-ad” is the best solution to reach faster and
bigger amount.
Referred：Most optimized CPI that applies to effective plan of using Incent-Ad（http://ascii.jp/elem/000/000/983/983754/）
We had a study on the time Thai users mostly visit Appstore during the day.
6:00~9:00 9:00~12:00 12:00~13:0013:00~17:00 17:00~19:00 19:00~21:0021:00~23:00 23:00~
When user mostly access to Appstore during the day?
N=1000
6:00~9:00: Commuting time for most of Thai users 9:00~12:00: All users should be in work or study 12:00~13:00: Lunch Time 13:00~17:00: Coming back to work or study 17:00~19:00: After work or class, people are more relived in using free time 19:00~21:00: Users are mostly come back to home already. It highest rate of accessing on Appstore. 21:00~23:00: Some of users access to Appstore before going bed.
When should Incent-Ad be used? (Cont’d)
Our study also shows that most of Thai users look for apps/games directly from Appstore.
As it is shown in the number below, Top Chart is most frequently visited page on Appstore.
Votes
Facebook Instagram AppstoreWeb Forums Search Engine
0
150
300
450
600
Votes
Featured Top Chart Search
Where users mostly visit on Appstore?Where users look for apps/games?
N=1000
Why Incent-Ad is valuable model?
Concluding all, here is your solution…
・Made for Thai iOS Users・Fastest User Acquisition・Reaching to More Organic Users
Send us e-mail [email protected] Find more about FSFL http://bit.ly/1Nk8z2B
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