guerrilla social media marketing plan (briefly explained)

8/4/2019 Guerrilla Social Media Marketing Plan (Briefly Explained)

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Guerrilla Social Media Marketing Jay Conrad Levinson & Shane Gibson2010 Entrepreneur Media ISBN-13: 978-1-59918-3683-1Summary by Mark van der Weyden Earthfaves A.G.

Guerrilla Social Media Marketing Plan Explanation:

STEP 1 SEVEN SENTENCE PLAN (Answer the following questions):

1 Goals:*Is the goal SMART?-Specific, Measurable, Achievable, Realistic, Timely

*Is the goal INSPIRING?-Dont make the goal too safe-Should keep you excited and motivated-First inspire yourself and then make others excited

*Do the VALUES ALIGN with the goal?-Measure daily activities in company with the ultimate goal

-IF thats 70% or more, that

s good!

2 -Competitive Advantage:*What problems can you solve for the target audience?*What makes your products/services unique?*Solution: Talk about solving problems through Social Media

3 Target Market:*Scale down to your ideal clients (Result: MORE focused)*Study=Knowledge=Creativity -> Know the market inside-out*Create top-seven criteria for customers:

-Define market clients in one single sentence

(Chapter 6, page 153-155)

4 Marketing Weapons:*Create one sentence that you will use (First focus, and later augment)*Select a minimum of 5 marketing weapons with the following criteria:

-Should be used + listened to by target market-Are tools you know how to use efficiently or learn quickly-Have knowledge of a specific social network culture or etiquette-Have been chosen after youve closely monitored and listened to targets

5 Positioning:

*Create 140-character positioning statement(Chapter 2 page 22+23)*Be a dominant player in all nano markets of one broader market*Pick these nano markets carefully*Constantly feed these markets with information


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6 -Identity:*Create honest and authentic identity that includes the values you live by*Establishes trust and credibility with the specific audience*Entrepreneur has to stay committed to the identity

7 Marketing Budget:

*Invest percentage in expected profit in time and money*Focus on tools that work and market that respond + make sure investment pays off*Then invest a percentage of that expected profit in your marketing plan

STEP 2 YOUR GUERRILLA MARKETING CALENDER (Use following information):

*Break-up the identity (story) you want to visualize into smaller bits (tales)*All these tales combined will eventually tell the complete story*Guerrilla Marketing has the focus on the LONGER TERM*The Calender has the focus on the SHORT TERM*Create monthly theme or stick with the position, but communicate this through t

he calendar*Eventually cross the weeks with the tools you want to use by using a table(Example=Chapter 10, page 219-220)

STEP 3 MAINTAINING YOUR ATTACK (19 secrets to successful SMM):

1.-Commitment: Stick with the plan on the long term (1 yr+), it will pay back eventually.2.-Investment: Invest time, energy, imagination + information in SMM, only somemoney.3.-Consistent: Keep identity, be consistent in message + online SM identity.4.-Confident: Use SM to listen to customers, this provides great information + solutions.

5.-Patient: Build foundation and take the time in mastering GM weapons + whole process.6.-Assortment of Weapons: Start with blog or social site. Identify over time whats best.7.-Convenient: Brevity is key in SM. Dont waste peoples times. Approach directly.8.-Subsequent: Know whats next. Solve several customers pains. Search for the nextbig thing.9.-Amazement: Tell positive-and interesting stories. People love to follow (success) stories.10.-Measurement: Use Google Analytics. Measure activities on your website=formsof profit.11.-Involvement: Let people know your listening. Reply on questions or statements.12.-Dependent: Get contacts, and let them do your marketing for you. Become dependent.13.-Armament: Use the same SM that customers use. Also find new social networks+ mediums.14.-Consent: Build trust and relationships. And gain permission by your relations.15.-Content: Give value and unique content. And give more and more. Rewards willcome.16.-Augment: Ask; Whats next? Always be a step ahead of the game. Adapt strategy.17.-Congruent: Make sure tools & messages work together. They will represent your brand.18.-Experiment: Constantly test and monitor progress. Do something with failures

.19.-Implement: Implement techniques into calendar and listen to audience regularly=key to success.


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Terminology:SM: Social MediaGM: Guerrilla MarketingSMM: Social Media Marketing


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guerrilla social media marketing plan (briefly explained)

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