brainmates - roadmaps, briefly explained
Post on 18-Oct-2014
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DESCRIPTION
Brainmates provides some simple steps to creating and prioritising a list of ideas or activities to create a Product Roadmap.TRANSCRIPT
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Roadmaps Explained
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Roadmapping is a planning activity
conducted by Product teams.
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“In preparing for battle I have always found that plans are
useless, but planning is
indispensable.”
Eisenhower
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What is a Roadmap?
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A roadmap is a visual plan that
drives the organisation towards its
goals.
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There are many types of
roadmaps…
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1. Product 1 product + new features + vision
2. Portfolio many products + programs of work + vision
3. Marketing efforts across each channel + growth
4. Technology adoption of new technology + longevity (systems)
5. Platform improvements in the platform + innovation
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What a Roadmap isn’t?
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A long laundry list of stuff
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Why Bother with a Product Roadmap?
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To align team members
Making sure they are running in the same race in
the same direction
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To prioritise activities that deliver the
most customer and business value
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To deliver on the business’s strategy
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And achieve the business goals.
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How to Create a Roadmap?
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The steps towards a roadmap
1. Collect
2. Prioritise
3. Estimate
4. Assess
5. Re-Prioritise
6. Approve
7. Share & Communicate
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Collect 1
Collect ideas from various sources:
• Customer service
• Analysis of the market
• Customer visits
• Workshops
• Internal stakeholders
• Research
• Internal strategy papers
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Prioritise 2
Examine and rank each idea by asking:
• Who will the idea benefit?
• What problem are we solving to deliver that benefit?
• How urgent or important is the problem to them?
• How many people share the problem?
• How does the idea help us meet the business goals?
• What vision does the idea drive towards?
• What tangible or intangible benefits can the business
gain?
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Goal driven prioritisation
1. List 3 to 6 business goals. For example: • New revenue
• New sales
• Reduction in product costs
• Reduction in customer service costs
• Customer retention
• Legal & regulatory
2. Score each roadmap idea to indicate how effective it will be in progressing towards each business goal.
• A high number is GOOD eg 10 out of 10,
• A low number is POOR, eg 1 out of 10.
3. Total the scores for each idea. • The ideas with the highest scores should be prioritised over those with lower
scores.
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Estimate 3
Estimate (or guess) the effort required to develop each
idea by:
• Getting a team together (Engineering, UX, Product)
• Assigning relative effort to each idea by using:
• Expert opinion
• Analogy (compares the feature being estimated with other
features)
• Disaggregation (splitting features into smaller pieces)
• A combination of the techniques above
Sources:
On Roadmaps and Roadmapping; Steve Johnson,
Agile Estimating & Planning; Mike Cohn
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“Planning Poker” as an estimation technique
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Source:
Agile Estimating & Planning; Mike Cohn
1. Asks the estimators
how much effort it
would take to develop
the idea.
1. Receives a deck of cards with
numbers.
2. Listens to the moderator and ask
questions to help determine effort.
3. Estimator selects a card that reflects
effort.
4. Cards are displayed simultaneously.
5. If cards differ significantly, high & low
estimators provide reason for their
estimation.
6. After discussion, estimators repeat the
card selection process.
7. This continues until the card values are
similar across each estimator.
Moderator
Estimators
(Developers, Testers, UX etc)
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Assess 4
Assess the list of ideas from the initial analysis based on
the:
• Value to the customer
• Ability to meet business objectives
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Re-Prioritise 5
With more information at hand, its time to re-prioritise
the ideas and create the roadmap by:
• Re-ranking the ideas based on:
• Effort & time (magnitude) versus customer &
business value (direction) • Some ideas may require significantly less effort to deliver
but may produce less value than another idea. You might
rank this one over one that delivers enormous value but
takes considerably more effort to deliver.
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But don’t wait to get it ‘perfect’
Or you will never get started
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Approve 6
Get approval for the roadmap from:
• Your manager
• Those in charge of strategy
• Those that manage the company’s purse strings
• OR, through the annual planning process
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Share & Communicate 7
When the roadmap has been approved, create a ‘show
and tell’ version and share with:
• The team that helped with the estimation of the ideas
on the roadmap
• Other internal teams (Marketing, Customer Service)
• External stakeholders (Suppliers, Partners,
Customers)
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“I’m okay with sharing the roadmap… as long as clients and
sales people know that the roadmap is a plan and not a
commitment.”
Steve Johnson
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Connect with Brainmates
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Brainmates Group @Brainmates
#prodmgmt
Facebook.com/Brainmates
www.brainmates.com.au [email protected] + 61 2 9923 8147