Catherine Duggan

Advertisement strategy for businesses to promote products/services in unusual ways

With small budgets

Needs high energy & imagination

Grasp attention of the public in more personal & memorable ways

Simple Easy Cheap

http://www.guerrillaonline.com/cs/Guerrilla-Marketing-types-65.htm

Guerrilla Marketing

Sources: • http://www.creativeguerrillamarketing.com/guerrilla-marketing/the-80-best-

guerilla-marketing-ideas-ive-ever-seen/

• http://www.creativeguerrillamarketing.com/guerrilla-marketing/10-worlds-biggest-advertisements/

• http://www.topinteractiveagencies.com/digital/agency/articles/10-excellent-examples-of-guerrilla-marketing-campaigns-mashable-com/

• http://www.guerrillaonline.com/cs/Guerrilla-Marketing-types-65.htm

• What is Guerrilla Marketing: https://www.youtube.com/watch?v=vAw54eqYYaU