SMB GAMIFICATIONSMB GAMIFICATIONTHE $6 TRILLION OPPORTUNITY

…OR RABBIT HOLE?

ATTORNEYS

SALONS ATTORNEYS

SALONS LAWYERS

DOCTORS RESTAURANTS

WHERE’S THE GAME?

IT WORKED FOR AIRLINESFREQUENT FLYER PROGRAM

WHO’S BRINGING IT TO SMBs?

A GOOD COLLEGE TRYFOURSQUARE & SCVNGR

WHAT’S MISSING

UTILITY

THE WINNING FORMULAUTILITY MADE MORE REWARDING

WITH GAMIFICATION

WHAT’S A GOOD UTILITY?

POINTSBADGESLEVELS

SAVING MONEYVIP SERVICEINTRINSIC

MAKE IT FUN

EXAMPLE

GAMIFY RESTAURANTS

Spark Woodfire Grill

You just earned $8.00 at

UTILITYDISCREET CASH-BACK EVERY

TIME YOU DINE

WE MADE IT FUN

WIN FOR MARTYWIN FOR THE RESTAURANT

You Just Mogl’d@ Restaurant

Spark Woodfire Grill

You just earned $8.00 at

HUNGER TRACKER

Follow along as you, your friends and other Moglers fight hunger city by city

“MOGL IS USING BUSINESS AS A FORCE FOR GOOD”-Richard Branson

WE MADE THE UTILITY INTRINSICLY REWARDING

WIN FOR THE GUESTWIN FOR THE HUNGRY

WIN FOR THE RESTAURANT

$40,000,000 1,500 VENUES

3 SMB GAMIFICATION TIPS

#1 PICK A NITCH

#2 REMOVE THE FRICTION

#3 KILL “BUY 10 GET 1 FREE”