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JEN _ NY _ C Work to share with Christian Haas Jenny Kang + New York

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Work of Jenny Kang from GSPSF to share with Christian Haas

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Page 1: GSP Jenny Kang

JEN_NY_C

Work to sharewith Christian Haas

Jenny Kang + New York

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2 3Adobe / Brain Mash Conference Poster Adobe / Brain Mash Conference

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4 5The Pit / Poster Show ‘11

Worked with Colin Whitehead and James Taylor to design the Google Doc Story experience.Users are able to generate their own Google Doc Story video by customizing the UI elements.

This idea was prototyped in-house and ultimately helped the GSP team show Google a clearervision of the end product.

Google / Documents Story

“T ” forTurTlENECkSteve Jobs passed away on October 5, 2011.My internship at GSP started on October 4, 2011.My first day, I was assigned the letter T, and so I thought it would be appropriate to do a poster that was Jobs-related. That said, I give you:

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6 7Google+ / Interest Circles

Circles, web and image search results, G+ posts, geolocations, etc. would

populate from the image, creating sort of an effervescent cluser of content.

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8 9Google / Small Business Apps / OOH

Work in Progress

Google Small Business Apps will be launching in Boston this March.

Amongst some traditional ads, we are planning to get the message across

in Boston-specific OOH executions.

Here are tradtional posters, a part of “Station Domination” in which we will

take over all ad space in 3 of Boston’s T Line stations, starting with Harvard

Sq, the Red line.

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10 Google / Small Business Apps / OOH

Timelapse painted billboard

One man, Marco, paints a Google Doc story on a building over the span of

a few days. This is considered forever in the world of billboard painting.

The next day, a team of 6 paints paint the second line of copy in a matter

of hours, driving the idea that Boston can work better, faster, and easier

with teamwork through Google Apps for Business.

We will station a camera to record the whole experience, and condense it

down to a :15 or :30 second spot, which will still be in line with Doc videos

we’ve produced and Google wants.

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12 13Cisco / World’s Tallest Collaboration

For the launch of Cisco’s

Collaboration campaign, I worked

with Sam Luchini and Roger Baran

to create the World’s Tallest

Collaboration. We created a website

for browsers, mobile, and tablets,

and a batch of online banners.

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14 15Cisco / Print / design exploration

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16 Cisco / Anthem / Online Cisco / Healthcare

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Simple posters call passerbys to tweet a

hashtag, which tweets back an educational

response about that specific topic.

This is a general feel of the Cisco

Anthem banners, across the board.

Using the beautiful imagery, the

units are often broken up into a

grid (like the Cisco Hub) or used

alone. When k-weight permits,

the images flip out like panels to

animate like a flipbook.

Rich media unit;

stages of animation.

Example of a static,

low k-weight banner;

image used alone.