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Page 1: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present
Page 2: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present in 89* countries and has 1,982* points of sale.

Cortefiel, Pedro del Hierro, Springfield and Women’secret are the four brands that make up Grupo Cortefiel, which also owns Fifty Factory, a chain of outlet stores. Each one has its own design team and a customer-oriented sales and management network.

In order to guarantee maximum efficiency in the management of this multi-format business model, the Group’s head offices centralise the administrative, financial, technological, expansion, sourcing and human resource services, as well as other major corporate executive functions.

Distribution is organised around a network of logistics centres centralised at Spain. The company also has international buying offices in Spain, Hong Kong and India.

Grupo Cortefiel’s consolidated expansion policy includes the opening of direct operated stores and franchises. The direct management system is implemented mainly in Europe, whilst the franchise system is the primary vehicle for INTERNATIONAL EXPANSION.

Skilled professionals of more than 20 nationalities work to ensure excellence in all the Company’s products and services, obtaining a turnover of 1,128 million euros in 2016.

*Data as of February 2017 2

Page 3: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

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is acquired/ 1992 /

is created/ 1993 /

/ 1880 / Small Family Business

/ 1933 / Shirt Factory opening

brand is created/ 1945 / Suits Factory

brand is created/ 1988 / First International Stores

/ 2000 / International expansion

/ 2005 / Change of ownership

Launch of new line PdH Sport / 2010 / Springfield launches on line store

/ 2012 / Grupo Cortefiel operates 100% on line

/ 2013 / Pedro del Hierro presents its collection at New York Fashion Week.

/ 2014 / Grupo Cortefiel awarded with “Premio Nacional a la Gran Empresa de Moda” (“National Prize for a Large Fashion Company”)

/ 2017 / Grupo Cortefiel operates in 89 countries

HISTORY 1880 - 2017

Page 4: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

1,982 POINTS OF SALE IN 89* COUNTRIES

Data as of February 2017.

POINTS OF SALElocation maps

* Group extends its operations to 84 countries with physical points of sale and operates in 29 countries through online sales.

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MIDDLE EAST & AFRICA 234

ASIA & OCEANIA

94

EUROPE 1,416

AMERICA 238

Page 5: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

*Stand alone (PdH woman). Data as of February 2017

POINTS OF SALE EUROPE1,416 POINTS OF SALE IN 37 COUNTRIES

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TOTAL DIRECT OPERATED + FRANCHISE CTF PDH* SPF WS FIFTY FACTORY TOTAL

198 14 670 476 58 1,416

POINTS OF SALE CTF PDH* SPF WS FIFTY FACTORY TOTAL

Spain 140 9 331 275 49 804Albania 1 1 2Andorra 2 4 2 8Armenia 1 1Austria 2 2Belarus 2 5 7Belgium 2 22 14 38Bosnia 1 7 4 1 13Bulgary 1 2 1 4Croatia 8 8 16Cyprus 8 14 3 25Czech Republic 2 1 3Estonia 3 1 3 5 12France 55 3 58Georgia 1 1Germany 11 11Gibraltar 1 1 2Greece 4 Hungary 12 9 21Iceland 1 1 1 Ireland 11 11Italy 43 43Latvia 2 1 2 5Lithuania 1 1 2 2 6Luxembourg 5 1 6Macedonia 4 1 5Malta 1 3 2 6Montenegro 1 1 2 4Norway 1 1 Poland 7 7Portugal 24 60 48 8 140Romania 2 3 5Russia 8 29 47 84Serbia 1 14 15 30Slovakia 2 1 3Slovenia 2 2Ukraine 3 7 12 22

Page 6: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

*Stand alone (PdH woman). Data as of February 2017

POINTS OF SALE MIDDLE EAST & AFRICA 234 POINTS OF SALE IN 20 COUNTRIES

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POINTS OF SALE CTF SPF WS TOTAL

Algeria 1 1 4 6Angola 6 6 6 18Bahrain 1 1Egypt 4 7 7 18Ghana 2 1 3Iran 1 9 5 15Israel 23 23Jordan 2 3 2 7Kuwait 3 2 7 12Lebanon 2 11 3 16Libya 1 1Morocco 1 1Oman 1 1Qatar 2 2 2 6Saudi Arabia 9 11 39 59South Africa 2 2Syria 1 2 3Tanzania 2 2 2 6Tunisia 3 1 4UAE 21 11 32TOTAL 33 104 97 234

Page 7: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

*Data as of February 2017

POINTS OF SALE AMERICA238 POINTS OF SALE IN 16 COUNTRIES

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POINTS OF SALE CTF PDH* SPF WS TOTAL

Bermuda 1 1Bolivia 1 1 2 2 6Chile 4 13 17Colombia 9 9Costa Rica 1 3 2 6Curaçao 1 1 1 3Dominican Republic 1 2 2 5Ecuador 10 18 9 37Guatemala 1 1 1 3Mexico 24 42 43 109Panama 1 1Paraguay 1 2 3Peru 6 14 2 22United States Uruguay 2 2Venezuela 3 5 6 14TOTAL 51 2 91 94 238

Page 8: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

*Stand alone (PdH woman). Data as of February 2017

POINTS OF SALE ASIA & OCEANIA94 POINTS OF SALE IN 11 COUNTRIES

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POINTS OF SALE CTF PDH* SPF WS TOTAL

Azerbaijan 2 2China 28 28Indonesia 2 2Kazakhstan 1 4 5Kyrgyszstan 1 1 2Malaysia 5 5Myanmar 2 1 3Pakistan 1 1 2South Korea 9 9Thailand 5 3 8The Philippines 2 8 13 5 28TOTAL 4 9 58 23 94

Page 9: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

Cortefiel is the Group’s original brand. Created in 1945.

Through its collections, the Cortefiel brand enjoys a loyal customer base, built up over fifty years, who trust a fashion alternative offering quality and fabulous styles. Cortefiel offers the latest fashion combined with comfort for those who see the world through today’s eyes.

Steady growth over the years has turned Cortefiel into a consolidated brand and a major fashion reference.

Today Cortefiel is present in 40 countries with 286 direct operated stores and franchises.

CORTEFIEL

Data as of February 2017 9

1945Established

40Countries

286Points of sale

KEY INFORMATION

Page 10: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

TOTAL CTF 286*

Data as of February 2017

*A relevant variation of this document was produced in this report with respect to previous reports. Since 2016, the criteria for quantifying points of sale have changed so that the points of sale for Cortefiel and PdH men and women are no longer differentiated, meaning that, in all cases, they are grouped into a single point of sale. This represents the current implementation and marketing policies of both brands more accurately.

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POINTS OF SALE CTF

Spain 140

Albania 1

Algeria 1

Andorra 2

Angola 6

Belgium 2

Bolivia 1

Bosnia 1

Bulgary 1

Chile 4

Costa Rica 1

Curaçao 1

Cyprus 8

Dominican Republic 1

Ecuador 10

Egypt 4

Estonia 3

Georgia 1

Iceland 1

Iran 1

Jordan 2

Kazakhstan 1

Kuwait 3

Latvia 2

Lebanon 2

Lithuania 1

Malta 1

Mexico 24

Montenegro 1

Pakistan 1

Peru 6

Portugal 24

Qatar 2

Russia 8

Saudi Arabia 9

Serbia 1

Syria 1

Tanzania 2

The Philippines 2

Venezuela 3

PRESENCE AND POINTS OF SALE CORTEFIEL

Page 11: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

CORTEFIEL STORES

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Page 12: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

* Stand alone (PdH woman) + Cortefiel stores. Data as of February 2017 12

Acquisition of the brand by the Group 1992

Countries 42*

Points of sale 311*

KEY INFORMATION

PEDRO DEL HIERROGrupo Cortefiel acquired the brand Pedro del Hierro in 1992, rapidly turning it into a top name with a natural, and a unique sense of urban style inspired in today’s contemporary self-confident men and women.

PERSONALITY AND A UNIQUE SENSE OF STYLE

The design of the Pedro del Hierro brand is always in constant evolution, harmoniously combining the essences of fashion and the visionary aspect of trends, dressing for prêt-à-porter, haute couture, or urban style.

Pedro del Hierro embarked on its international expansion strategy in 2007. Today it is present in 42* countries and 311* points of sale.

Page 13: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

PEDRO DEL HIERRO STORES

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Page 14: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

SPRINGFIELD

Data as of February 2017 14

1988Established 923Points of sale 66Countries

KEY INFORMATION

Grupo Cortefiel’s most youthful and urban brand was first created in 1988 as an alternative to traditional men’s fashion stores.

The positive response to the launch led Grupo Cortefiel to expand its basic range, introducing collections in keeping with the latest trends. Since then, Springfield has enjoyed a steady and sustained growth. The launch of the women’s collection in 2006 is another milestone in the label’s development.

Springfield target young men and women between 20 and 35 with a relaxed outlook on life and fashion. Each season the label’s designers observe, combine and adapt the latest trends to create a style ideal for any time of the day. The unique use of colour, combining a meticulous attention to pattern, the wash and design process is the unmistakable hallmark of a ‘relaxed casual style’ on all its creations.

Four years after its creation, Springfield embarked on an international expansion, opening its first stores in Portugal, and is now present in 66 countries with 923 sale points, under franchise or as stores.

Page 15: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

TOTAL SPF 923

Data as of February 2017

PRESENCE AND POINTS OF SALE SPRINGFIELD

POINTS OF SALE SPF

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Spain 331Albania 1Algeria 1Andorra 4Angola 6Austria 2Belarus 2Belgium 22Bolivia 2Bosnia 7Bulgary 2China 28Costa Rica 3Croatia 8Curaçao 1Cyprus 14Czech Republic 2Dominican Republic 2Ecuador 18Egypt 7Estonia 3France 55

Germany 11Ghana 2Gibraltar 1Guatemala 1Hungary 12Iceland 1Iran 9Ireland 11Israel 23Italy 43Jordan 3Kazakhstan 4Kuwait 2Kyrgyzstan 1Latvia 1Lebanon 11Libya 1Lithuania 2Luxembourg 5Macedonia 4Malaysia 5Malta 3

Mexico 42Montenegro 1Myanmar 2Norway 1

Paraguay 1Peru 14Poland 7Portugal 60Qatar 2Romania 2Russia 29Saudi Arabia 11Serbia 14Slovakia 2Tanzania 2Thailand 5The Philippines 13Tunisia 3UAE 21Ukraine 7Uruguay 2Venezuela 5

Page 16: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

SPRINGFIELD STORES

16

Page 17: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

Data as of February 2017

KEY INFORMATION

1993 Established

690Points of sale

69 Countries

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Women’secret sells lingerie, sleepwear, accessories and swimwear for the modern women between 25 and 45. The design team develop new ideas to make women’s lives easier and happier, on occasions generating emotions and at other times offering solutions.

Women’secret was founded in 1993, and its first store opened in the centre of Madrid. Since the early days, Women’secret is committed to being a leader in creativity, efficiency and awareness in the underwear and lingerie sector.

In 2001, Women’secret embarked on an international expansion strategy and today has 690 stores in 69 countries.

The Women’secret online store sells throughout the metropolitan euro zone.

WOMEN’SECRET

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Data as of February 2017

PRESENCE AND POINTS OF SALE WOMEN’SECRETPOINTS OF SALE WS

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Spain 275

Andorra 2

Algeria 4

Angola 6

Armenia 1

Azerbaijan 2

Bahrain 1

Belarus 5

Belgium 14

Bermuda 1

Bolivia 2

Bosnia 4

Bulgary 1

Chile 13

Colombia 9

Costa Rica 2

Croatia 8

Curaçao 1

Cyprus 3

Czech Republic 1

Dominican Republic 2

Ecuador 9

Egypt 7

Estonia 5

France 3

Ghana 1

Gibraltar 1

Greece 4

Guatemala 1

Hungary 9

Iceland 1

Indonesia 2

Iran 5

Jordan 2

Kuwait 7

Kyrgyzstan 1

Latvia 2

Lebanon 3

Lithuania 2

Luxembourg 1

Macedonia 1

Malta 2

Mexico 43

Montenegro 2

Morocco 1

Myanmar 1

Norway 1

Oman 1

Panama 1

Paraguay 2

Peru 2

Portugal 48

Qatar 2

Romania 3

Russia 47

Saudi Arabia 39

Serbia 15

Slovakia 1

Slovenia 2

South Africa 2

South Korea 9

Syria 2

Tanzania 2

Thailand 3

The Philippines 5

Tunisia 1

UAE 11

Ukraine 12

Venezuela 6

TOTAL WS 690

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WOMEN’SECRET STORES

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GRUPO CORTEFIEL’S ON LINE STORESspf.com

womensecret.com

fiftyfactory.com

pedrodelhierro.com

cortefiel.com

Page 21: GRUPO CORTEFIEL - tendam.es€¦ · GRUPO CORTEFIEL is one of Europe’s top fashion names operating in the specialised chain sector. Founded in Madrid in 1880, today it is present

www.grupocortefiel.com