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Growth of Third Party Logistics
IMPACT ON THE PHARMACEUTICAL INDUSTRY
Mitchell Goldberg, MG Associates
Mitchell Goldberg, MBA Sales, Marketing, and BD within
generic and branded pharma Industry Consultant Resident of Bucks County, PA
Agenda
Logistics Defined Overview: Mfg. Concerns Manufacturer Challenges 3PL Solutions Deeper Dive International 3PL Affecting Trade
Third Party Logistics: Defined
Traditionally…pick, pack, ship product; warehousing, accounting, risk mitigation
The use of an outside company to perform all or part of a firm’s materials’ management and product distribution functions
Utilizing a Third Party’s unique distribution and back office services so pharma stays focused on R&D and Manufacturing
Growth
‘Noise’ too loud to ignore Specialty prods are 40% of drug spend 2018- 7 of top 10 selling drugs will
need unique logistics distribution 3PLs/SPD’s offer solutions
Healthcare Mfg Concerns
Pressure to reduce costs New geographies and market channels Emerging markets = uncertainty Increasing scrutiny/regulation More specialty and life saving products Processes not aligned with business
Challenges for Brand Mfg
New reality Flexibility and complex distribution Too reactive Ex-U.S. and emerging markets strain
traditional distribution processes Distribution ties up cash
Solution: Logistical Changes
Turned over 2 DCs to a 3PL Reinvented the process Organized business around Healthcare Specialty distribution…unique solutions …ironically, biggest challenge faced?
Challenges for Big 3
Customers evolving Increasing need for creative solutions Mgmt becoming more sophisticated Treat as partners, not transactional Want strategic expertise from them
Solution: More robust SPD
Re-invented; created multiple platforms Better inventory positioning Better product security Transportation efficiencies Wholesaler invested in infrastructure Mutually beneficial relationships
Challenges for start up generic
Scientists…no commercial experience Lacked warehousing/distribution No back office experience Cash flow issues
Solution: Full service 3PL
Full suite of services Understood generic challenges Provided customer a feeling of trust Helped them commercialize Committed to company’s objectives
Deeper Dive: Two types Traditional…Distribution and services Playing strategic role/business partner W’salers; RxCrossroads; UPS; Masters SPDs meeting the demands of Specialty
product proliferation Besse; ASD; UPS Global; Curascript,
McK SP; Onocologic Supply, Cardinal
Initial Steps
RFI/RFQ Who are they? What are their capabilities Vendors in similar classes of trade Expect to perform Detailed questionnaire from them…
Client’s Checklist
Transportation mode selection Facility validation and licensing Audits and Certificates Employee training Monitor shipments
Service Agreement
Mutual agreement of definitions Obligations of each party Legal remedies if… Term and Termination Fees and Expenses
To 3PL or not…
Logistics = core competency Cost reductions not realized Control diminishes Logistics too important Service levels not realized
Specialty’s deliverables
Regulatory: Multiple licenses Cold Chain Management- Monitoring
controls; real time & historical data Fully validated and monitored sensors Control room temperature Refrigeration maintained Measureable metrics
Specialty’s challenges
Complexity of your product’s flow Each Specialty launch is unique;
demands different strategy Restrictive channels maintain integrity Rise of ‘Specialty Pharmacy’
Summary- Fundamental Needs of Life Sciences
Visibility Quality procedures Inventory control Temperature sensitivity capabilities Compliance with regulations Security Audit capabilities
Success factors
Openness, transparency, and good communication
Agility/Flexibility: Accommodate current and future business needs/challenges
Risk sharing
Bigger is Better: Europe’s Way
Want to play in same sandbox Lack of 3PL’s in Emerging markets Expansion by acquisition
Affecting Trade (WIIFM)
Parallels ongoing changes unfolding in Trade & Supply Chain responsibilities
Become well versed in the capabilities and deliverables
Sell value of Trade/SC; become ‘expert’ Gain a seat at the table Be a strategic and tactical consultant
within your own companies
Affecting Trade
Coordinate contracting Work across multiple disciplines Build reputation/added responsibilities Become ‘go-to’ resource for analytics
Importance/role 3PLs Growing
Thank you Questions, comments MG Associates; [email protected]; 267.679.3008