growth hacking shira abel

17
GROWTH HACKING You’ve reached product/market fit – let’s grow this baby to critical mass!

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GROWTH HACKINGYou’ve reached product/market fit – let’s

grow this baby to critical mass!

@shiraabel

WE ARE

Marko JovanovichDevelopment

Shira AbelMarketing / Strategy

Ivana BuricDesign

+ An amazing team of developers, designers, UX, UI, copywriters, & content writers

@shiraabel

WE DID

CEO, Hunter & BardMarketing strategyMarketing implementationFull branding & design

Teach Marketing for Startups at StartHub (Tel Aviv/ Jaffa Academic College)Mentor at: Google, Microsoft, Founder Institute, Seedcamp, & moreCover Israeli startups for TNW

Shira Abel

“Hunter & Bard has an unrivaled combination of professionalism and commitment to the project. Either is difficult to find, but the combination of both is extremely rare. This results in amazing results within even the tightest deadlines." .”- According to Leonid, VP of Product at CloudEndure

@shiraabel

BEFORE AFTER

DOUBLED VIEWS & REVENUE

We Help Companies

“Simplicity changes behavior.”- BJ Fogg

@shiraabel

Action Triggers

@shiraabel

What gets your customer moving?

Nir Eyal – If you don’t know him – you should.

Engineering the Right Social Proof

Engineering the Right Social Proof

Random Stuff I Like

THE Best Review Of All TimeThe Mountain Three Wolf Moon Short Sleeve Tee

@shiraabel

Close RunningBIC Cristal For Her Ball Pen

@shiraabel

Hat tip:

References & Reads THANK YOU’S: Dan-ya Shwartz Bar-El & Ze'ev Rosensteinhttp://dancounsell.com/articles/prompting-for-app-reviewshttp://agevik.se/post/72876032312/20-lessons-about-making-viral-apps-i-learned-the-hardhttp://contentmarketinginstitute.com/2011/09/web-content-conversions/http://www.slideshare.net/startuplessonslearned/eric-ries-the-lean-startup-google-tech-talkhttp://www.slideshare.net/gzicherm/nir-eyal-hookedatgsummithttp://www.businessmodelgeneration.com/canvashttp://www.briansolis.com/2008/08/socialization-of-your-personal-brand_28/http://www.avc.com/a_vc/2004/03/its_a_small_wor.htmlhttp://www.quora.com/Udemy/How-did-Udemy-get-11-000-courses-online-so-quickly http://www.amazon.com/Mountain-Three-Wolf-Short-Sleeve/product-reviews/B002HJ377Ahttp://www.amazon.com/BIC-Cristal-1-0mm-Black-MSLP16-Blk/dp/B004F9QBE6 http://www.youtube.com/watch?v=7QmCUDHpNzE http://www.youtube.com/watch?v=ZUG9qYTJMsI http://www.macadamia-apps.com/app-launch-7-mistakes-to-learn-from/  http://flowingdata.com/2011/09/18/yoda-pie-chart/ http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-payhttp://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/http://www.slideshare.net/setlinger/altimeter-social-analytics081011finalBreakthrough Marketing Planshttp://www.seomoz.org/blog/tracking-the-roi-of-social-mediahttp://ideas.deloitte.ca/blog/2011/09/social-media-going-beyond-roi/http://www.jeffbullas.com/2011/09/20/the-10-key-mistakes-many-bloggers-and-writers-make/http://www.jeffbullas.com/2011/03/01/the-10-best-facebook-campaigns/http://www.facebook-studio.com/http://www.seomoz.org/blog/tracking-the-roi-of-social-mediahttp://marketingfortomorrow.com/tag/marketing-tone/

@shiraabel