growth hacking in 2016
TRANSCRIPT
Growth Hacking in 2016
Tips, Tools and Hacks 22-Jun-2016
By Ravi Trivedi | @trivediravi | [email protected]
My Background
Venture Investor [US]
Equity Analyst [US]
Digital Marketing [US]
Online Division [US]
Startups, Investment, Technology
Operate Startups + Angel Investments
Digital Marketing
Digital Marketing [India, Malaysia, Singapore]
Software Developer, BizDev
Engage Users With Browser Push Notifications
Product, Marketing [ Global]
What is Growth HackingGrow Rapidly with Limited Marketing
Spend $$ It is a process and mind-set.
It is a series of one time hacks along with long lasting hacks True Growth Hacks are short-lived.
You need to keep finding new ideas. Try Contrarian Thinking
E.g. Facebook Like Campaign
Marketing Tactics that have Elements of Growth Hacking Inbound Marketing Conversation Marketing
Predict Search TrendsIf you can predict what people will search today
- you can find several hacks
1) You can create content ahead of time, so that you are found in SEO results
2) You can run advertisements on that search in Google and Facebook
How to Predict?
Engagement Hack – Push Notifications for Browsers
Source: PushEngage.com Aggregate Data, MailChimp* Offering Extended Free Trial for attendees today . Signup at www.pushengage.com
12 Hacks to Drive “Free” Traffic1. Post on Slideshare, Visual.ly,
YouTube 2. Write Guest Blog Posts on
Relevant High Traffic Authority Sites
3. Answer Questions on Quora/Forums
4. Comment marketing5. Trend on Hacker News or
Reddit6. Press CoverageRemember YMMV, so test out each of theseHow to Create Original & Unique Content - Survey, Infographic
12 Hacks to Drive “Free” Traffic
7. Start a Meetup/Facebook Group & Post there
8. Post on Craigslist, OLX, Quikr9. Conduct Webinars 10. Create whitepapers for download11. Twitter – Piggyback on a relevant
trending #, or events12. Piggyback on large events in your
space – PPC ads13. Powered by “…” in SAAS companies
Best Practice #1 – Run Display Ads along with PPC for ROI
• Retargeting (Display) + Search a recommended combination
SEO Best Practices Summary Speed of Page Load Impacts SEO
Check your page loading at YSlow or Pingdom Google PageSpeed Service.
Avoid Technical Errors [ Check GWT] Internal Linking
Link key pages internally Link Building
Don’t link to root domain only. Link to deeper pages Don’t do Anchor text stuffing Domain Diversity - Unique C Block Domains High PR Domains Follow Vs. No Follow Links Speed of Link Building
3 Step marketing plan
1. Identify Your Target Market
What Business You Are In ? [ Twitter 140 char]
Who are you Marketing to? Is It Targeted Enough? Where can you find your Target
Audience? Is your market large, but still
targeted?
2. Hone your Messaging Why is Messaging Important ?
▪ Bounce Rate. Good benchmark Create Messaging For Target Audience
Broad messaging has poor conversion OK to ignore a set of audience, as long
as you reach target audience. Don’t create messaging YOU want,
create messaging for what the customers CARE about.
3. Pick Top 3 Marketing Tactics & Test
List all the places where your target customers are Use Tools to analyze competitors dominant
acquisition strategy
Analyze the 3 Tactics/Channel With Highest Expected ROI & Volume Use keyword and other research to get to expected
Volume/ROI. Measure ROI of channels. Remove Channels that
don’t perform
Next – some tools to help you with this analysis
Channel Volume [Clicks]
ROI
Adwords 10,000 15%Email 5,000 25%
SimilarWeb – Competitor Analysis Tool
Marketing Mix in SimilarWeb
Quick Keyword research
3. Pick Top 3 Marketing Tactics & Test Add Channels that perform
Always Be Testing
Don’t track Vanity Metrics. [90% GA Metrics] Track Actionable Metrics– Conversion,
Churn.
If you want Big Improvement in Results, be ready to make Drastic Changes
3. How to Benchmark, & Analyse
Funnel Analysis What is the Funnel for your Business? What are the benchmarks for your industry
conversion▪ Lead Gen – Benchmark ▪ Registration Rate▪ Conversion on Ecommerce▪ SAAS : Free to Paid Conversion Rate
Have you Set Up Enable Event/Goal Tracking in GA Micro-conversions Are Valuable too▪ Whitepaper download, Video watch, Newsletter Subscriber▪ How much value should I assign to each conversion
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