growth-hacking 2.0: proven strategies to increase your revenue
TRANSCRIPT
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Growth-hacking 2.0: Proven strategies to increase
your revenue
#digitalzone
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Stereotypes
#digitalzone
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Optimization
We’re really good in …
#digitalzone
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Userator
#digitalzone
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SAPE
#digitalzone
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Is it risky? Is it black-hat?
Unethical?
#digitalzone
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I have a gut feeling that
next time we should firstly
think, and then act!
Wait! Do you mean we need to evaluate business
risks?
#digitalzone
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Before using any of shared by me strategies carefully evaluate business risks
#digitalzone
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For each of these hacks we will go through:
The strategy
Risks (associate with this strategy)How to minimize the risks
#digitalzone
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#digitalzone
strategies5to expand your subscriber
database
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1 Target niche/industry
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Follow these steps:Use SimilarWeb Industry AnalysisGet the list of employees with their job roles from LinkedInGo to Hunter.io and get the emails
#digitalzone
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#digitalzone
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Hunter.io
#digitalzone
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2 Target LinkedIn
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How to collect emails:Search by position or the list of companies/groups in LinkedIn connect with those people
Get the emails by connecting with Gmail/Mailchimp or exporting a spreadsheet directly from LinkedIn
#digitalzone
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Exporting from LinkedIn
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You need a good-looking person in your profile picture on LinkedIn
#digitalzone
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3 Target Facebook
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Getting emails from Facebook:
Go to your rivals/industry Facebook groups
Get the list of users who liked their posts with name, and company Find those people on LinkedIn, get their emails and set a lead generation campaign with a prizedraw, bonuses, special discounts, and etc.
#digitalzone
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Closed Facebook Groups
#digitalzone
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For inspiration use Adespresso
#digitalzone
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Target your mailbox4 Target Mailbox
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Implement this:Simply integrate all your company’s emails in one place and get the list of user’s’ emails with you’ve ever had conversation
#digitalzone
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Tools to use to get the list of emails:
#digitalzone
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5 Use Pop-ups
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Follow this:Use pop-ups that we’ll ask people to share with you an email in order to share with access to special offers, giveaways, valuable information
#digitalzone
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Use these tools to save your time
#digitalzone
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Risks
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#digitalzone
Reputational risks:People will hate your brand
#1
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I asked Inbound Community
#digitalzone
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The most upvoted answer
#digitalzone
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Talking about pop-ups
#digitalzone
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#digitalzone
Loosing industry authorityEspecially harmful for online
businesses
#2
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#digitalzone
Reaching out wrong people:Users that you’ve already captured as leads, partners or
even clients
#3
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What might happen
#digitalzone
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#digitalzone
Legal issues that might occurGermany and Canada have
strict regulations
#4
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#digitalzone
Your corporate emailsBeing reported to Google as
spam
#5
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#digitalzone
Minimizing Risks
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#digitalzone
Clean your listExclude all emails from your
current database
#1
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It takes time to collect this data. Even if you have a CRM system.
#digitalzone
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#digitalzone
Make yourself recognizable
#2
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Become more recognizable by:
Connecting with them on Social Media Channels (on Twitter, LinkedIn)
Launching ads campaigns in Google, Facebook, and LinkedIn
#digitalzone
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#digitalzone
Ask users#3
Whether they want to become your subscribers via personalized email
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#digitalzone
Show pop-ups#4
Only to specific group of users
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#digitalzone
Use those emails
#5For Google Custom Audience
campaign
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#digitalzone
strategies4to boost your sales quickly
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1 Finding partners
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Follow these steps:Find companies with whom you have similar audiencesExchange mass emails with them
#digitalzone
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If you hate hear “NO”, then make your pitch data-driven.
#digitalzone
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Maximize the efficiency by:Using Google Remarketing
Creating a well-structured landing page
#digitalzone
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2 Flash sale
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Go through these steps:Set up a landing page with a limited by time offer
Create a chain of emails that we’ll be sent out one by another based on how users are interacting with an email
#digitalzone
Enforce your campaign with Twitter/Facebook/Google remarketing
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“Last X hours” email makes them crazy – usually 30% of revenue will come from it
#digitalzone
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3 Upsell complementing services
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How to make things happen:
Filter out existing customers
Analyze what products and services they’re currently purchasing
#digitalzone
Give them a better long-term offer or discount on other products/services
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Ideally, you need a sales rep here or someone who can deliver personalized communication
#digitalzone
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4 Make it difficult to cancel the subscription
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Implement this:
Remove “cancel subscription” button and put instead of it “send an email”
#digitalzone
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Be ready to have 5 times more emails. And the majority will have a word “F*ck!”
#digitalzone
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Risks
Risks
Risks
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#digitalzone
Partners don’t keep their promises
#1They lie about their subscriber
databases
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#digitalzone
There’s a risk of converting wrong users
#2For instance, converting clients at a discounted price who were ready to pay or already paying the full price
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#digitalzone
Need additional resources
#3To process incoming inquiries
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Minimizing Risks
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#digitalzone
Sign contracts with partners
#1
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#digitalzone
Test special offer#2
Filter out a group of users and send them your offer. Analyze how it’s
affecting your sales.
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You need to know how much time does it take for a user to convert.
#digitalzone
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#digitalzone
Measure the average response rate
#3And then estimating what kind of additional resources you need to
keep it at the same level.
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Conclusion?
#digitalzone
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To sum up:Be smart
Evaluate risks
#digitalzone
Don’t build a whole process before you’re certain that it really works
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