growth hack - jakarta series
TRANSCRIPT
About MeFounder of Data Driven Asia Founder of Samudera Resources IndonesiaCMO EVOTEKEx Senior Data Scientist MCC ( US Gov State Agency )Ex Data Architect UNICEF Innovation LabEx Data Analyst in World Bank
Education :Electronics & Instrumentation Engineer, UGMInnovation & Entrepreneurship, LPIK ITB
• Data, Data Science & Big Data• Average Online Customer Spending on eCommerce ( Indonesia, India, US )• Measuring The Indonesia eCommerce market value• Mapping the Compettitors Competitiveness Values• Developing Our Competitiveness Values
Our Discussion Theme :
D ATA?
(1) Data is distinct pieces of information, usually formatted in a special way
Data can exist in a variety of forms -- as numbers or text on pieces of paper, as bits and bytes stored in electronic memory, or as facts stored in a person's mind.
4Vof
BigData
Hadoop
Map Reduce in a Nutshell
Machine learning in a nutshell
In the End of The day..Big Data need to produce :• Descriptive
Analytics• Predictive
Analytics• Decision
Analytics
Average Spending on eCommerceUS Income Percapita = 50662 USDUS Spending on eCommerce = 2723 USD 5,37% 2014
2018US Income Percapita = 53220 USDUS Spending on eCommerce = 3556 USD 6,68% 2014India Income Percapita = 1698 USDIndia Spending on eCommerce = 247 USD 14,54 %
2020India Income Percapita = 2402 USDIndia Spending on eCommerce = 464 USD 19,31 % 2014Indonesia Income Percapita = 3703 USDIndonesia Spending on eCommerce = 444 USD 12 % 2020
Indonesia Income Percapita = 4311 USDIndonesia Spending on eCommerce = 800 USD 18,55 %
Source :statista.com
Measuring The Indonesia eCommerce market value
$ 5,64 B
$ 14,47 B
Mapping the Compettitors Competitiveness ValuesB2C
Mapping the Compettitors Competitiveness ValuesLazada Visitor Interest
Zalora Visitor Interest
Mapping the Compettitors Competitiveness Values
Mapping the Compettitors Competitiveness ValuesB2C/C2C
Mapping the Compettitors Competitiveness ValuesJakMall Visitor Interest
Tokopedia Visitor Interest
Mapping the Compettitors Competitiveness Values
Mapping the Compettitors Competitiveness ValuesFashion eCommerce
Mapping the Compettitors Competitiveness Values
Let Talk Advertising in NumbersIndonesia
Internet User : 106 MillionSmartphone Penetration : 66, 2 Million
eCommerce Advertising Spending In 2015 : Rp 2.26 trillion In 2016 ( Estimated 50% YoY ) : Rp 3,39 Trilion
2016
Return On Ad Spend7.04 Trilion : 3,39 Trilion
2,07= Rp 5,05 Trilion =
Whose Money need to be burn in 2017?
Key Challenges Points From Previous Slide
• Spending advertising to increase visitors != Automated Increasing Visitor Engagement
• ~ $444 - $600 Customer spending budget on eCommerce• Increasing Pages/visit & Visit Duration without Increasing Advertising
Budget• Focus on one product cluster or multi product cluster ?
Developing Our Competitiveness Values
Responsive Website Design
Complete Product Type & Dynamic Pricing
System
Predictive Web Search
Engine
Complete Payment
Gateway Options
Responsive Customer Services Deep
Customer Profiling Engine
eCommerce Customer Data Dimensions
Customer
• Products• Visit duration
• Price
• Gender• Ages
• Location
• Transaction Data• Frequency
• Email• Phone Number
Customer Social Network Profiling
Recomendation Approach
• Content-based Approach• Collaborative Filtering Approach• User-based Collaboration Filter • Item-based Collaboration Filter
Recomendation Engine Architecture
Based on Context & Love compare prices = Machine Learning & AI
Next Meetup• How to mining data in millions row of distributed unstructured &
structured data ?• What is the best algorithm to :- Classification - Clustering - Regression - Dimentionaly data reduction• Spark vs Mahout ? • How to create automated content product recomendation based on
customer or visitor behaviour ?
Questions ?
Data Sources• US Spending on eCommerce :
https://www.statista.com/statistics/251926/b2c-e-commerce-sales-per-digital-buyer-in-the-united-states/• US Percapita Income Trends :http://www.tradingeconomics.com/forecast/gdp-per-capita-ppp• UK eCommerce Spending average :http://www.asendia.com/en/blog/united-kingdom-b2c-e-commerce-report-2016/• Europe eCommerce Spending average :http://ecommercenews.eu/the-average-online-spending-in-europe/• UK Percapita Income Trends :http://www.tradingeconomics.com/united-kingdom/gdp-per-capita• India eCommerce Spending Average :https://www.statista.com/statistics/255336/average-b2c-e-commerce-sales-per-digital-buyer-in-india/• India Percapita Income Trends :https://www.statista.com/statistics/263776/gross-domestic-product-gdp-per-capita-in-india/• Indonesia Percapita Income Trends :http://www.tradingeconomics.com/indonesia/gdp-per-capitahttp://www.tradingeconomics.com/indonesia/gdp-per-capita/forecast
• Indonesia Smartphone User Trends http://www.indonesia-investments.com/id/news/todays-headlines/indonesia-has-100-million-internet-users-internet-penetration-at-40/item6827• Indonesia eCommerce Advertising Spendinghttp://jakartaglobe.beritasatu.com/business/nielsen-e-commerce-leads-growth-ad-spending/http://www.shopnielsen.com/reports/global-e-commerce-the-new-retail-report-q3-2014-indonesia-data• India Internet User http://www.internetlivestats.com/internet-users/india/• India eCommerce Advertising Spending http://cashdealkart.com/blog/e-commerce/much-e-commerce-players-spending-marketing/• India Smartphone Users Trendhttps://www.statista.com/statistics/467163/forecast-of-smartphone-users-in-india/• Recomendation Engine Architecture https://www.mapr.com/blog/real-time-credit-card-fraud-detection-apache-spark-and-event-streaming
Data Sources