understand your customers to growth hack your business
TRANSCRIPT
Understand Your Customers to Growth Hack Your Business
Ryan Solomon
@Kissmetrics
#KissWebinar
@thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as a KISSmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking
in the Sierras.
THUE MADSENMarketing Operations Manager, Kissmetrics
@ThueLMadsen
Ryan is the Kissmetrics Product Manager and Specialist. Prior to Kissmetrics, he learned web development at Dev Bootcamp and was a marketer himself at a digital agency. Ryan is a native of New Orleans, Louisiana, which means he’s a huge Saints and
LSU fan. When not working, you can find him in sports arguments like “Who is the greatest quarterback of all-time?”
Answer: Of course, Drew Brees.
RYAN SALOMONProduct Manager, Kissmetrics
@Kissmetrics
1
How to identify ideal customers and find more of them2
Improve your onboarding experience for higher activation rates3
Our New People Report + New Global Filter
TABLE OF CONTENTS
WATCH WEBINAR RECORDING NOW
Introducing the new People Search report
FIND PEOPLE WHO DID EVENTS IN ORDER
FIND A LIST OF THESE PEOPLE
OR IN DIFFERENT DATE RANGES
Search by Channel
Search by Revenue or Score or Number
Tying Properties to Events
New Global Filter
1. 1. Find your ideal customers
FIND YOUR IDEAL CUSTOMERS
● Finding your ideal customer. Start with successful users and
move backwards.
● Key Question: How do they differ from the unsuccessful
group?
● What are the valuable sources of traffic
● Find your ideal customers value
Starting Point is your Conversion
Segment by Campaign or what’s important to you
Start with Simple Attribution
1. QUESTIONS TO ASK: GET MORE IDEAL CUSTOMERS
● How are they using the product?
● How often?
● Which features are they using the most?
● What do they love?
● What do they hate?
Run Report for Successful + Unsuccessful Users
Optimize Entire Experience
QUESTIONS TO ANSWER
● What’s the feature trialists use that increases conversion?
● Is the issue that trialists didn’t make it to key feature?
● Where did they get stuck in the trial?
Create a Funnel for Your Important Checkpoints
Segment the Funnel
Get in Touch with Real Users
Majority of users enjoy giving feedback when they have time
1. SEND THEM A SURVEY OR INTERVIEW THEM
● How can we help you?
● How did you discover us?
● Why did you try us? What was your painpoint?
● Let the user take you on his/his journey
SIGN UP NOW
Start Your Free Kissmetrics Trial
RYAN SALOMONProduct Manager, Kissmetrics
THUE MADSENMarketing Operations Manager, Kissmetrics
Questions?