growtalks - designing with data to drive new users - stew langille
DESCRIPTION
GROWtalks Vancouver - January 30th, 2014TRANSCRIPT
New forms of visualization: the story in data
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Video: Proof We Are Soul Mates
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http://visual.ly/proof-we-are-soulmates
Video: Economy of Coca Cola
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http://visual.ly/economy-coca-cola
Why Data Drives Content Marketing
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ENGAGEMENTInfographics/Data Visualizations are 30x* more likely to be shared over text content
BRANDData gives validation and support to brand messages
PRESSData turns messages into stories—
What Makes A Good Story?+
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Lead with the Story Put your journalist hat on—what’s the scoop?
Remember the Arc of Storytelling
Don’t fire all your data guns at once
1. 2.
3. 4.
Example: What Are The Odds?+
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what are the odds
Your Brand Story+
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What’s your brand message? What internal data can you share to support your message?
What 3rd party or public data can help validate your story?
1. 2.
3.
Example: The Return Of Retail+
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the return of retail
The Players+
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START WITH THE STORYTELLERWhat is the message that you would LIKE to see?
DATA REVIEWDon’t be afraid to change your story
DESIGN• Picking the right designer for the subject • Adding an animator or developer can separate your content from the crowd
Example: Startup Universe+
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startup universe
The Goal+
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Brand lift Acquisition Pre-sales
1. 2. 3.
Retention
4.
WHAT IS THE GOAL OF YOUR VISUALIZATION?
Pre-Sales And Retention+
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examplecreate.visual.ly
Visual.ly has had ~30 million visitors to date, the largest database of data visualizations, and over 65,000 designers
The Proof+
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The most popular visualizations contain narrative, take away,
accuracy, clear point and elegant design
FACTS ABOUT VISUALIZATIONS FROM THE WEBSITE
The most successful brands in visual content do....commit to regular stream of content
based around themes people care about
Make sure you deliver on time with series of
content
Who We Are+
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Visually is a marketplace for the creation of premium content
for marketing
We are the #1 producer of data visualizations in the world
Our clients include Nike, Sony, Nissan, The Economist, CNN, The UN, Standard Chartered, Twitter, etc.
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We provide a platform, project center, premium creators and
