5 ways to build a brand with social media (stew langille, mint.com)
DESCRIPTION
Talk by Stew Langille, Mint from SMASH Summit (May 2010).TRANSCRIPT
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5 Ways to Build a Brand with Social Media
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Mint Results
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Mint Social Media Approach
1. Exciting & Educational Content
2. Energize Your Communities
3. Cross-Channel Optimization
4. Metrics Driven
5. Stay Small and Nimble• Free and nearly free tools• Small core team with pay-for-
performance contractors
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Exciting & Educational Content
Mint pioneered the use of infographics
Led to distribution opportunities with mainstream media
Gave a vehicle to showcase Mint Data
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Video
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Distributed Community – Energize Existing Dialog & Participate
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Cross-channel Optimization – Social-PR
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Cross-channel Optimization – Social-SEO
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Metrics – Social Can Convert to Users
Redesign of blog increased conversion 3X
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The Future
Data – Become #1 Source of Consumer Spending Info
Mint Answers – #1 Finance Q & A forum
MintLife blog #1 Personal Finance
Publication Content Syndication Publish Book
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What You Can Learn From Mint
Everything is Social – Even Personal Finance Content is social but the product is secure
A Strong Content Strategy can bring Emotion and Context to your Product
It is Essential to combine a Social Strategy with other Channels
Let your Data go Free – It will come back to you in the form of Customers
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Thank you
Stew [email protected]: slangilleplancast.com/stewlangilleLinkedin.com/in/stewlangilleFacebook.com/stewlangille
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Appendix
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Mint Answers
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MoneyTweets
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Social Media – The Revolution