We are

• A part of a 13-year young communications agency,

• 360O digital solution provider

• Technical experts with a creative outlook

GrasshoppersIntegrated Communication Solutions:

Brand Planning

Communication Consultancy

Campaign Planning

Design & Execution

Corporate Identity

Print/Production

Media Releases

Television, Print, Radio, Outdoor, BTL

and other offline mediums

GrownupsThe Digital wing of GIPL:

Online Promotional Strategies

Website Design Development

Social Media Campaigns

Online Brand Image

Digital Media Planning

Search Engine Optimization

Analytics and Insights

GreenthumbThe PR wing of GIPL:

Strategic PR Planning

Media Advocacy

Editorial Services

Industry Relations

Digital PR

Event PR

Industry & Competition Mapping

Marketing Communications

We consist of

We don’t

…believe in hierarchy.

…have grey hair but grey matter.

…take very long to deliver.

…like complicated processes.

…believe in a free lunch.

We believe

On digital media, your ‘brand is not what you say’, it is now ‘what they say’.

Content is the king. Being original is where we come in.

Engagement with audience is the key.

We do

{Website Design and Development - UI and UX design - Static & Dynamic CMS based websites - Micro-site - Web Application Dev. - Customized & Open source Dev. - Responsive & Mobile enabled Websites

{Search Engine Optimization - Pre optimization SEO Analysis - Keyword Research and Analysis - Competitive Analysis - On page Optimization - Off page Optimization{Search Engine Marketing

- Keyword Research - Competitive Analysis - Search Engine Campaign Mgmt - Search & Display Network Ads - Web & Mobile Banners: Static, Animated- PLP/Micro-site Development - Analytics & Optimization

{Social Media Marketing- Managing Business Pages - Social Media Content Development - Social Media Fan Engagement - Social Media Advertisement - App Creation and Integration - Insights and Analysis

We didDigital case studies

Unicef (NGO)

Aeolus Tyres (Consumer Goods)

Reboot (IT)

JW Marriott Aerocity, New Delhi (Lifestyle)

Aktivortho (Rehabilitation)

Big Wong (Hospitality)

Action Group of Hospitals (Healthcare)

World Phone (VOIP Services)

The Evolution Challenge

Case Study #1 - Unicef

The Organization UNICEF is an International UN organization protecting the rights of children & youngsters and has been

working in India since 1949 to protect children's right to be educated, to be healthy, to a childhood, to be treated fairly and to be heard.

The ChallengeWe were faced with the mammoth task of creating an entirely new, dynamically operative website for Unicef which could hold their humungous data, stories, case studies, showcase their campaigns, brand

ambassadors, donors and stakeholders. The second level of our challenge was to migrate the complete old data from the previous website on

Red dot to the new website on Dot Net without losing the website traffic, data and rankings.

Our Approach To create a unique interface that reflects all the multiple aspects of the organisation upfront and is a

dummy’s guide to uploading content dynamically from the backend.

Unicef.inA programming marvel

While on the front end it holds a neat and sorted look which is user friendly, at the

backend this website holds an extensive group of functionalities. From uploading and story auto-tagging feature to creating campaign micro-sites and having a mini recruitment portal in it this website is multi functional.

We created an environment for Unicef on the online space that gives a holistic picture about their diverse areas of intervention and serves as a common platform to bring together all

their online buzz.

FB & Twitter ad campaignUnicef India Social Media Build up

The TaskUnicef India wanted to increase its fan base on FB & Twitter, with a major focus on engaging the youth, esp. young change makers. To engage general public, private companies, decision makers, NGOs & other organizations/ foundations, UN agencies as other key audiences.

The ResultThe campaign generated over 80,000 engagements & increased the fan base by 66,000 on FB only. Twitter received an overwhelming response with over 28,000 new followers & 15000 plus engagements.

The Gates ReTweetBill Gates created ripples for UNICEF India’s Polio campaign by MTing an infographic designed by Grasshoppers which received over 2700 RTs.

Infographics for UNICEF

The Brand Launch Challenge

Case Study #2 - Aeolus Tyres

The BrandAEOLUS Tyres is a world-renowned tyre maker with its presence in 140+ countries. The brand entered

India in mid-2015 in the PCR (Passenger Car Radial) segment. With an exclusive online brand launch, it needed to create a brand presence through advertising and promotions on the digital space.

The ChallengeTyre industry in India is a cluttered space with major Indian and International brands taking the major pie

of the market share. Our challenge was to launch a new brand in this occupied space, create a unique brand positioning and offering to induce customers to buy this new brand.

The StrategyA five step approach was followed to launch the brand.

Step 1: Ecommerce website

development: To enable online buying of tyres to

maximize the brand reach we developed an E-commerce website.

From shooting auto-programmed user alert e-mailers relating to car maintenance

to product shopping cart, the website served as a holistic information as well as

buying platform.

Step 2: Brand stores on Marketplaces:

Alongside we even created brand stores at the popular market

places like Snapdeal, Amazon, Paytm, Shop clues.

Step 3: Social Media Engagement:

We promoted the brand on Social media platforms like FB, Twitter and Whatsapp. Created conversations and engagement around unique brand offerings, user contest, running exclusive launch offers, product benefits, directing them to the website

with CTA buttons like Book Now!

Launched the campaign#Neverlookback

Prelaunch Teaser Engagement Post

Information OrientedProduct OrientedOffer Oriented

#Neverlookback Campaign Launch

Step 4: Social Media Ad

Campaign: We even executed FB ads and boost campaigns to achieve maximum mileage from the

campaign which led to excellent reach, impressions

& engagement along with website visits.

Step 5: Website SEO &

Google Ad-word campaign and

Youtube promotions:

To drive the online shoppers traffic to Aeolus Tyres’

website we ran an extensive Google ad-word campaign

along with video promotions on Youtube.

Campaign Results:A whopping response to a successful launch!

After a month-long launch promotions, we were able to increase the fan following across social media channels. With Facebook Advertising alone, we managed to get more than 6000 website visitors in less than

a month and generated 3L+ sales within the first 20 days of the launch.

FACEBOOK Page Likes gained within a month: 2,764Website Clicks: 6,140Page Engagements: 4,414Video Views on FB: 14,758Engaged Users: 195,052Reach: 7,918,689Impressions on FB: 9,868,044People Talking: 125,834

TWITTERFollowers gained: 50+ OrganicallyImpressions: 4.1k

GOOGLE Search CampaignTotal Interactions: 211,601 Clicks: 4,415

Display campaignInteractions: 741,341Clicks: 2,506

YOUTUBE VIDEOImpressions: 20,875 Views: 3124 Interaction rate: 14.97%

The Startup Challenge

Case Study #3 - Reboot

The BrandReboot is India’s Fastest Growing Technology Refurbisher.

They specialize in refurbishing used IT-goods to a “just like new” condition. This helps minimizee-waste significantly, while enabling Reboot to offer IT goods such as desktops, laptops, iPhones,

iPads, Fitness Trackers, Gaming Consoles and the like at highly affordable prices.

The Challenge1. Till now the company was concentrating in the B2B space. We now had to promote them in B2C.

2. Refurbished is a new category not known and understood by many.3. Lack of brand-identity in spite of being a national-level technology refurbisher.

The ApproachWe had to first redefine the brand as per B2C category. Image makeover on online and offline stores.

Gear up the Social Media handles to bridge the knowledge divide.Charged up the social media platforms with innovative campaigns, boosting its web and social

presence to a whole new level.

A Brand Element FixStarting with facelift of online and offline

storesWe first started with doing some corrective branding by giving a new tagline that better

qualifies the brand. Developed website banners which had a better consumer

connect and made the brand look vibrant and have a youth connect.

Website banners

The Social Media FixTheir social media pages had been in

existence since past 2 years but up until now the social media handles were loaded with unexciting store opening pictures, product shots,

random facts and only 400 likes over 2 years.

Our first task was to create a more easy to comprehend category

oriented posts which related to the brand well.

We created posts around highlighting the features and how refurbished

products are ‘as good as new’.

Humanizing the problem

Brand connect

Feature-oriented

Posts

Next level InsightConsumers love socially responsible brands.

So, we started an eNabling Campaign.

The Green and Social QuotientMoving on, we wanted to highlight the

philanthropic side of the brand which works for the environment by minimizing the

e-waste and helps under-privileged have access to computers and laptops thereby

bridging the Digital Divide.

#BeTheSecretSanta with Reboot

The Campaign IdeaThe #BeTheSecretSanta campaign was designed

to leverage upon the Christmas-hype. The campaign revolved around the idea of donating

one’s old/used computer through Reboot to someone needy and deserving. Reboot would

refurbish the old/used computers to a “just like new” condition and provide it to truly deserving people who lack the resources to afford it, while

saving the environment as well.

The ExecutionThe campaign was executed on FB with:

1. Campaign Tab on FB2. Posts & Video

3. Emailer4. Ads

Campaign Tab on FB Emailer Posts

#RebootTricolorFestA Republic Day Special

The Engagement IdeaWhile we were asking people to associate with a good

cause, we also wanted to up the engagement.

So, we came up with some exciting contests and offers which upped the spirit of Republic Day with Reboot

The ElementsAn online carnival of offers:

1. Special offer for Armed forces2. Tricolor contest

3. A special 26% Republic discount4. Slogan Selfie contest

Contest and Offer Posts

Campaign ResultsA stunning response, literally!

The campaign brought in a staggering 1000%+ increase in the page audiences taking the likes from 530 to 5300+ in just two-months. The reach increased significantly while bringing in more audience engagement in the form of likes, comments and shares on every post.

Cumulative engagement received over 5 days: 1500+ Comments1000+ Shares2500+ Likes 3000+ PTAT51.3% Growth within a week

The Unique Category Challenge

Case Study #4 - Aktivortho

The BrandAktivOrthoTM is India’s first-of-its-kind rehabilitation and medical therapy provider with high international

standards. The brand offers world-class orthopaedic, neurological and gynaecological rehabilitation, physical therapy, sports medicine and weight management services to its customers and has its centres at

multiple locations in New Delhi and Gurgaon.

The ChallengeSince the onset, the client made it clear that the brand wasn’t for anyone and everyone on the web and that their services needed to be advertised only to the right audience. Therefore, Grownups focused on

promoting the brand across social media, while maintaining its niche, international image in the category.

Strategy Since day one, Grownups focused on promoting the brand’s core services by creating sharable content on social media channels and increasing the fan base organically. We extensively promoted their events and

special offers in order to increase footfalls in their centres in Delhi and Gurgaon.

#1. START AKTIV campaign for kidsObjective

To promote AktivKids Summer Club as an excellent opportunity for

children to shun their sedentary lifestyles and get active

Action PlanWe focused on how AktivKids

program addresses various health issues and helps keep children

healthy and active.

Campaign ResultsIncrease in likes (organic): 68

#2. Father’s Day Campaign TAKE CARE OF PA An Engagement lead

Gratification CampaignTo promote the client’s Father’s Day

offer on social media asking people to bring their father to AktivOrthoTM

centres for a free check-up.

Action Plan We did a week-long campaign prior to Father’s Day. Asked audience to share

their #PaMoments with us on the page which was a well received activity.

We even presented them an opportunity to take out some pain from their

Father’s lives by offering a free check-up.

#3. AktivSports ‘Get Back To Your Sport Sooner’ Campaign

Campaign ThoughtTo promote the client’s sports medicine and rehabilitation

services among sportspeople on social media and asking

sportspeople to meet AktivOrtho experts on an Open Day at one of

their popular centres.

Campaign ResultsWebsite Clicks 377

Reach 41,219Total New Likes gained: 941 Percentage increase: 48.01%

An ORM & Engagement Story

Case Study #5 – JW Marriott Aerocity

The Brand

With 24,000 square feet of flexible event and meeting room space, the hotel is a premier destination here in New Delhi for corporate conventions, weddings along with business and leisure events.

This hotel offers accessibility without sacrificing style and tender it’s guests with exclusive F&B delights at its signature restaurants like K3, Akira Back and DBC.

Our TaskTo increase the brand presence of the hotel on social networking sites and enhance engagement with the targeted audience.

To achieve the same we created campaigns around various properties of the hotel along with updated feed from hotel, where-in people can understand the luxurious experience this hotel can facilitate as well as indulge in a two-way conversation

through social media. This is being successfully achieved through live tweeting events, Chef and food centric promotions to festive campaigns.

The AchievementWithin a span of 8 months we doubled the number of likes and engagement on the Social Media pages of JWM Aerocity .

From 14K the number rose to 27K mostly organically.

The Delhi Daredevils @JWMWe organized various campaigns and contests to promote Delhi Daredevils.

We started a trend of Tweet commentary wherein we saw

immense participation from the followers as well.

Interactive posts featuring cricketers, behind the scenes, picture caption

and other engaging posts were put up in order to generate user feedback

and excitement.

Picture this - Contest

Match-Day Interactivity Contest Promotion For Signed Jersey

Father’s Day Promotion @JWM

We ran a contest to share a picture with your Dad and your idea of a perfect date with him, with the

hash-tag: #FathersDayAtK3.

We also asked participants to show their Check-in on the Father’s Day

with #FathersDayAtK3 at #JWMarriottNewDelhiAerocity to

get a surprise for their DAD!

Intial Buzz

Checkin contest!

Selfie Contest

Daddy-licious brunch promotion

Arif Miyan ki RasoiThe campaign celebrated Mughlai

Cuisine with Chef Arif Qureshi.

Contest & EngagementWe started with a build up around trivia on famous Mughlai cuisine.

Ran a quiz series for the audience.

With the use of engaging posts and videos, we had a very positive reach and great participation with

the page fans.

Campaign Branding

Quiz Series – Guess the dish

Introduction of Chef Arif

Video Promotion

Jacob’s Creek : The Reserve Table with Ben Bryant

The campaign highlighted the event organized by Jacob’s

Creek Wines.

The event was called ‘The Reserve Table’ with chief winemaker Ben Bryant.

The event had wide coverage on Facebook along with

trending live tweets on Twitter and Blogger reviews later on.

Post Event Coverage

PreEvent Buzz

Bloggers Thank-you Feature

Chef Akira Back’s visit to IndiaThe campaign highlighted the visit of noted celebrity Chef Akira Back in his restaurant Akira Back at JW

Marriott.

We ran engaging posts and a contest to generate maximum

traffic.

Though the campaign began at a very short notice but we had

positive results.Reach – 22,866

Likes- 1,251Post Clicks – 454Comments - 37

Introduction of Chef Akira Back

Trivia Post + Cuisine feature

Akira Back Restaurant Promotion

Akira Back Contest Promotion

A quirky brand DNA story

Case Study #6 – Big Wong

The Brand

With a drive to serve oriental cuisine without the drab treatment it gets in the rest of the market, being quirky was the keyword for this upcoming chain of restaurants. Our task was to take out the formal aesthetics

that follow a decent oriental meal.

Food served with humorWe used social media and offline platforms to give the restaurant a look and feel that resonates with the

name and at the same time go as wild as wild can be.In a nutshell, we not only had to think outside-the-box but to break the box entirely.

Puns, good music and fresh food served with delight!For a name like Big Wong, we wanted messaging that is instantly shareable on social media either as a post, a

clicked picture or as a status update.

Big Wong

From games, to music to pop culture & movies each stone was turned because the Wong is indeed long.

With our quirky messaging we were able to tickle the funny bone and in return,

our creative became so popular with the audiences that people used to wait for

the next one.

Big Wong

The creative series became such a hit that on an average we would clock-in up to 500+ likes per post and definite

shares on all our creative.

So, from being a brand with only 2 outlets in Gurgaon, Big Wong today has 5 outlets across Delhi NCR with

one central kitchen too.

A Holistic Solution

Case Study #7 – Action Group of Hospitals

The Brand

Sri Balaji Action Medical Institute started its first hospital in 2004 in Paschim Vihar, New Delhi with a capacity of 400 beds in its Medical hospital and 100 beds in Cancer Hospital. Sri Balaji Action Medical Institute have

established themselves as one-of-the-best Hospitals in India with a mission to provide world class integrated healthcare facilities to all sections of society, whilst maintaining high standard of ethical practice and

professional competency.

The Task When we began working with Action Hospitals in 2009, it lacked proper brand identity, had an over cluttered website and no social media presence. Though social media at that time was still an upcoming phenomenon

but we gave them an early adopter advantage by bring them on the medium.

Our Bouquet of ServicesAction Hospitals has been a brand whom we gave an end-to-end solution not only in terms of Digital but

Advertising and PR as well. Our Digital Solutions: Website Development | Website Maintenance | SEO | SEM | SMM

Sri Balaji Action Medical Institute Objective

To design an interactive website and increase the footfall.

ApproachThe website was designed from scratch. the idea

was to make an “online hospital”, therefore cutting the hassle and making anything and

everything available online.

ResultsIncrease in the website traffic by 200 visits per month followed by 70-80 appointment booking

through the website itself that resulted in increased revenue for the hospital. It also

increased in the queries and positive feedback for the hospital.

Action Cancer Hospital

The IdeaThis website apart from being a window to the hospital in terms of having facilities like book an appointment also served as a knowledge platform for understanding various types of

cancers and their cures.

Post creation we even took care of website maintenance and SEO for both their websites.

Social Media Campaigns

We provided Action Hospitals with a Complete Digital

Marketing Solution.

Our strategy was to engage with the audience. Instead of

making it a one way communication. We

concentrated on making engaging campaigns that

would encourage audience participation and involvement

with the hospital too.

A Viral Story

Case Study #8 – World Phone

The Brand

World Phone Internet Services Private Limited is one of the most significant players in Internet Solutions wherein they provide a clear edge in services ranging from Internet Bandwidth, Internet Telephony (VoIP)

and related services for corporate as well as domestic users.

The Task To promote one of their new offering in terms of a International calling plan and promote it in a way that

the plan is shared by the users with their friends and family.

Our SolutionSince this campaign was done when there was no social media, we devised a series of e-mailers which would gratify the audience if they shared it and also kept the creative quotient entertaining enough to

make it go viral.

Emailer- viral campaignObjective

To promote “Free ISD calls from World Phone” plan

ApproachIt was a series of 5-6 e-mailers that

were used from introducing the campaign, to refer a friend,

registration, account activation to account renewal facilities. Each

carrying the story forward with the central character.

ResultThe campaign generated heavy sales

for the plan and the campaign was well talked about.

Micro-site and Software UI Development Project

The client was launching a new IP-PBX solution which could be customized as

per an organization’s requirements.

TaskWe were asked to create the User Interface for the software with the

Brand elements and alongside create a micro-site.

Creative ThoughtFor the Micro-site we came up with a

minimalist concept that looked unique and managed to create a product

distinction for the brand in the market.

45, Ground Floor, Okhla Industrial Estate, Phase-III, New Delhi-20 | Ph: 41720495-7Email: info@thegrownups.biz | www.thegrownups.biz