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Grow Your Business: how and why to start a podcast

What is podcasting?

Podcast Statistics

Demographics are equally male and female

Ages 18-44

Podcast consumers tend to be affluent

Podcast consumers tend to be well educated

More likely to use digital media in the car

Podcast consumers tend to be high social media users

Podcast consumers tend to listen to podcast audio over other forms of audio

First, let’s talk about WHY to start a podcast

Podcasting is a freemium way to deliver content

Effective exchange of information

Enhance brand loyalty

Grow know, like and trust

Evergreen

Reach is perpetual

Total control of content and how it is delivered

Compliment to social media

Lead generator for new clients

Creates an opportunity to capture people for your list

Effective way to establish expertise and credibility

Unexpected Benefits of Podcasting

Reach people who would not have had access to otherwise

Authority in pop culture, media and the social sphere

Guest appearance opportunities

Perfecting your communication skills

Repurposing content

Collaboration opportunities

Colleagues with outside expertise to barter with

Now, let’s talk about HOW to start a podcast

Community

Equipment

Recording Mechanism (Skype, Audacity, Adobe Audition)

Album Art

Intro/Outgo

Format: Monologue, Interview, Co-Host

Website/Hosting

Editing Plan/Software

Launch plan

List capture

Podcasting is easy and you can start in two ways

Done for you

DIYHint: Listen to podcasts to get inspired before you decide

Summary

Podcasting is a free and easy platform to

Establish yourself as an expert in your field

Grow your customer base

Build relationships

Showcase your products, services or brain trust

Has a better ROI than traditional advertising

Is evergreen

Maximizes, creates and repurposes content