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Sales Mastery Institute

Maximizing Sales Funnel Conversions through Effective Calling and

Emailing

Maximizing Sales Funnel Conversions through Effective Calling and

Emailing

Wendy Weiss – The Queen of Cold

Calling™

Beth Rush – Rush Marketing Group

Craig Klein – SalesNexus

Wendy WeissThe Queen of Cold Calling™

Author, speaker, sales trainer and sales coach

Leading authority on lead generation and cold calling

Featured in NYT, Business Week, Entrepreneur Magazine,

Selling Power Magazine

Author of The Sales Winner’s Handbook: Essential

Scripts & Strategies to Skyrocket Sales

Performance, Cold Calling for Women, and more…

Beth RushRush Marketing

Group

25 year Sales and Marketing professional

Pitney Bowes, VP of Direct Marketing

Home Depot, Maintenance Warehouse, VP Sales

California Concept Skin Care, Owner

Craig KleinSalesNexus.com

20+ year Sales Leader in Energy Business

CEO, Founder of SalesNexus

Your Questions!

Find the Questions area in the

GotoWebinar control panel and type

in your questions.

We’ll respond to them as they come

in.

Typical Sales Calling Campaign

•50 to 100 dials

•10 to 30 conversations

•5 to 15 appointments

orders, etc.

•10% conversion rate

Typical Email Campaign

•10,000 emails

•500 to 1000 opens

•100 to 200 click thrus

•1 to 2% conversion rate

Maximizing Sales Funnel Conversions

Today’s discussion focuses on combining emails and

calls to increase the close rate for sales opportunities.

Emails and Calling Together – Why?

• Different Strokes for Different Folks

•Making initial contact is the greatest challenge

• Some will respond to emails before calls and voice mails

• Strengths of calls

• Immediate

• Personal connection

• Weakness of calls

• Depends on low probability of catching someone at the

right time

Keys to Success in Emailing

1. Segmented list for tracking & measuring results.2. Relevant Content including…

1. From address2. Subject line3. Opening paragraph & copy4. Creative5. Call to action6. Landing page

3. A Compelling Offer4. The Right Frequency & Timing5. Can-Spam Compliance6. Plan-Implement-Track-Measure-Analyze-Test to make

educated decisions on future campaigns

Keys to Success in Calling

1. Belief

2. Target

3. Skill

4. Have a goal

5. Have a system

6. Take action

What are realistic goals for telephone calling?

Get appointment, Agreement to have

conversation

What are the challenges of being successful in calling?

Belief - Attitude

What are realistic goals of emailing in the sales funnel?

What are the challenges of being successful in emailing?

Answers…

How can calling and emailing support each other in the sales

funnel?

Assuming a 90 day sales cycle, how often should I….?

Call?

Email?

When combined?

What else should be added?

Direct mail, etc.?

What are the keys to success when combining calling and

emailing?

How important is measurement?

Can calling campaigns build email lists?

Can email campaigns build calling lists?

Sales Mastery Institute

Not a SalesNexus customer yet?

Start your Free Trial of SalesNexus today and

start calling and emailing!

http://salesnexus.com/free-trial

Rush Marketing Group

Free Marketing Plan Workbook

www.rushmarketinggroup.com

The Sales Winner’s Handbook:Essential Scripts & Strategies to Skyrocket Sales

Performance(Insider Business by Phone Secrets)

http://bit.ly/salesnexus

•53 Word-for-Word Scripts to Get the Appointment, Sail Through Objections, and Get the Sale...

•Scripts for What to Say in Every Situation so You Get What You Ask for...

•144 Questions to Qualify Prospects, Gather Critical Information, Gain Agreement, Justify Price, and

Close the Sale…•Claim $227 Worth of Additional Business-Building

Audios & Guides - FREE...•And Much More...