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Group No : 11

Anand Yati

Rajiv Tiwari

Saket Kajaria

Shubham Borkar

Shubhika Lal

Entrepreneurship Business Idea

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Promethean Ads

Our products:

Projection of advertisements on buildings, roads, malls,

etc.

Air banners flown with small battery operated air

planes.

Night lit air balloons.

Each of the above ads will be moving images projected

by tiny LED projectors.

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Projection of advertisements on buildings,

roads, malls, etc.

Tiny LED projectors will be installed on either side ofroads, sides of the buildings, billboards.

Minimum construction costs

Costs pertaining to buying or hiring of areas for

projection

Uncomplicated product design

Ease of installation and operation

Cheap and 24x7x365 projections

Low maintenance cost

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Air Banners Flown With Small Battery

Operated Air Planes

High visibility

Large coverage area

Multiple Ads Delivered together.

Instant Spreading of Message/Ad.

Moderate Operations cost

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Night Lit Air Balloons.

Night Time Visibility.

Vast Coverage Area.

Eye Catching.

Low Operational Cost.

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Our Customers & Industry

Medium & Large Sized Organizations.

Companies operating in metros.

Brand outlets in the vicinity(eg. Shops in Mall).

Government & NGOs ( eg. Polio, General AwarenessMessages etc.)

New Start-ups

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Advertising Industry.

The Indian advertising industry will grow by 17 percent in calendar year 2011 and is expected to add

about Rs 4,000 crore to the existing ad pie worth Rs

23,646 crore.

Our target companies will be offered an alternative,

eye catching mode of showcasing their products.

Ad developing agencies will not be our competitors

but allies as they can customise the ads to suit our

medium

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Risks

Government permissions

Reluctant building owners, mall owners

Safety issues with the planes and baloons

Maintenance issues Operational costs

Risk of immitation

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Team

Technical team to develop LED projectors, smallaircrafts, etc.

Maintenance team for repairing and replacing

faulty devices

Marketing team for pitching the new ideas to VCs

and Customers

Legal team to deal with permissions and rent

contracts Trained staff to operate aircrafts and balloons

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Execution Strategy

Quick capturing of Strategic locations in our operatingzones.

Initial Launch Targeted to New Delhi,Mumbai & Pune

and then rapid expansion to Other metros i.e

Hyderabad, Kolkata & Chennai. Small teams for operations and maintenance needed.

Govt. Clearance to use airspace, buildings and other

Civic Assets.

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Porters 5 Forces

Bargaining Power of Suppliers : Negotiation withowners of buildings, malls, government for using theirwalls, floors etc for projection.

Bargaining power of Buyers: Huge market foradvertising and unique product leaves less bargainingpower with the customers

Substitute products: Stagnant billboards are weaksubstitutes

Competition: New product, hence no competition

Threat of New Entrants: To counter this threat we willneed to capture all the major locations and expandrapidly

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Thank You