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Signe Co.Group Members:James PostelsBibi AbdoolDanilo Acha SotoTailei LiYuting Zhao

Signe Co. Company Profile

History

Current Markets CharacteristicsAdvantages of Signe Co. 45 Day Returns Customer Services OnlineQuality TestsHigh Quality ClothingStrict Choice of MaterialsSeasonal ChangesDurability

Our Design TeamCustomer Satisfaction Creativity Extended Product LineClothing Manufacturing

ProductsBlazersBlouseCardiganJeansBusiness LooksShoes

5Extended Clothing LineProduct Expansion ChildrenPre-TeensMiddle Aged

Star ProductsBagsWatches

Apparel and Retail MarketTop Competitors Zara Co.H&M Co. Gap Inc.Reitmans Ltd.Target Market Criteria Our Current Targeted MarketsDiscretionary IncomeIndividuals who are Fashion Savvy Individuals who favor popular styles.Fashion Inclined Young People. Goals and Strategies Maintain U.S, Market SharesExpand Business in Canada and JapanEnter the following markets: China, France, and India.

Mode of Entries: Exports, Licensing, and FDI. Canada

10Target Markets Infants 8 months - 2 years old

Preteen ages 6 to 12 years old

Young people ages of 18-30 male and female

Middle aged people ages 30-45Marketing MixProduct

Price

Promotion

Place

Japan

Target MarketsInfants

Pre-Teen

Young Adults

Middle AgedMarketing MixProduct

Price

Promotion

Place France

Target Marketsyoung adults ages 18-30. In college, have a job, attend social events, clubs, and other events.

younger kids aged(8months - 24 months)

Pre teen(6-12)

Older individuals(30-45) Marketing MixProduct

Price

Promotion

PlaceChina

Target MarketInfants

Pre-teen

Adults from ages 18-30

Ages 30-45 with high incomeMarketing MixProduct

Price

Promotion

Distribution France

Target Marketsyoung adults ages 18-30. In college, have a job, attend social events, clubs, and other events.

younger kids aged(8months - 24 months)

Pre teen(6-12)

Older individuals(30-45) Marketing MixProduct

Price

Promotion

Place