group business intelligence
TRANSCRIPT
Group Business Intelligence
Agenda
Cvent’s Data SciencesGroupBusiness Trends
Current ReportsFuture Dashboards
Cvent’s Data Sciences
Hotel Group Business – Cvent Data Sciences
Demand Generation Demand Generation Demand Generation
Supplier Network
SpeedRFP/White Label
Packaged Analysis Lead Scoring Dashboards Comp
Sets Suite
Hotel Performance
Metrics
Hotel Response Behavior
Planner Sourcing Patterns
RFP Segmentation
Market Intelligence
Competitive Landscape
MarketShare
Pace vs.Demand
Award Propensity Trends Rate
ComparisonFair
Share
8 Million RFPs Sourced to date
123 Million Room Nights Sourced to date
$40+ BillionEconomic Value Sourced til Date
Our Analytics Prowess
10,000+Daily Active Planners
Our Analytics Prowess
100,000+Daily Page Views Consumed
35,000+Daily Search Interactions
40,000+Daily Hotel Profile Views
Group Business Trends by Cvent
Group Business Trends by Cvent
• 4 main categories: ADR, RFPs, Sales Behaviors, Planners
• 6 filters• Millions of combinations
Demo
Current Reports
Are You Measuring Effectiveness?
A planner cancels a week-long event in July
The declined rate for one property
has increased this year and you want
to know why
You’d like to capitalize on your top
sourcing planners
Check to see if your properties are
responding in the 48 hour time-frame
Turned Down RFPs Report
RFPs Won &Lost Report
ProposalStatus Report
Supplier Response Time
$120MEconomic Value of
RFPs Missed
336KRoom Nights
Missed
$65MEconomic Value Missed for
366+ Days
1,200# of New Companies Using
Cvent Monthly
238KRoom Nights Missed from Gold Planners
31KMissed R/N from Cvent
New Planners
Missed Opportunities:Trailing 12 mo.
Group Competition Analytics
Group Business Ranking Report
Market Share Mix
Report
Rates Comparison Report
Proposal Deep Dive Consulting
A holistic view into your truecompetition and the tactics needed to beat them
Group Business Ranking Report
Provides insights into:
• Your relative ranking compared to your comp set
• How futuredemand willchange your groupbusiness ranking
Market Share Mix Report
Provides insights into:
• Where you’re losing business in the group mix
• Who’s stealing market sharefrom you
Rates ComparisonReport
Provides insights into:
• How you compare to your competition in every aspect of the sourcing mix
• How to increase the performance ofsales team using your comp set’sbest practices
Proposal Deep Dive Consulting
Provides insights into:
• Your relative ranking compared to your comp set
• How futuredemand willchange your groupbusiness ranking
Future Dashboards
EventSize, Type
Group Business Intelligence Modules
VenueAmenity Comparison
Hospitality CloudUsage
RFPFunnel, Rate,
Response Time
PlannerLocation, Type
Account
Cvent Group Business Intelligence Key Features
Comparison(e.g. My RFP’s vs. MMA)
Historical Timeframes(e.g. RFP’s over last 12 months)
Segmentation(e.g. RFP’s by RFP Type)
Forecasting(e.g. forecasted “received RFPs)
Trending(e.g. RFP’s by month over a year)
Enterprise View(e.g. regional venue views)
Individual views for categories of the RFP funnel:
• Missed
• Received
• Responded
• Awarded
First Release: The RFP Module
Summary PageSummary Funnel:
• How all of the RFPs sent to a venue and its comp set flows through to awarded status
Highlights of eachmajor category:
• This includes totals, trends, key statistics, comp set comparisons, and key segmentations
RFPDetail PageIncludes:
• A deeper dive into each category of the RFP funnel (Missed, Received, Responded and Awarded)
• Comp set comparisons for every metric related to each category
• Segmentation options for each metric
• Trending options foreach metric
• Forecasting for somekey metrics
Response Detail PageIncludes:
• Responded RFPs• Turn Down RFPs• Bid RFPs• Planner No Response
RFPs• ADR• Average Response Time
Enterprise BI RFP ModuleVenues unified intovarious groups basedon geography• Focus on segmentation &
trends of metrics • View commissionable
vs. non-commissionableRFP data
• High level ranking will be available to see how many markets, venues lead or lag acrossvarious metrics
Key Takeaways
Benchmark your venue’s group business practice & against industry trends
Aggregate and analyze group datato make smart business decisions
Upcoming dashboards will provide you with real-time access to your Cvent data
Thank You