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Business Intelligence Services & Reports Making better business decisions

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Page 1: Business Intelligence Services & Reports - PHOENIX group · Business Intelligence Commercial Partnerships Patient Services Sales Support Specialty Supply Chain Optimisation Pharma

Business Intelligence Services & ReportsMaking better business decisions

BI 2018.indd 1 14.02.2018 09:44:25

Page 2: Business Intelligence Services & Reports - PHOENIX group · Business Intelligence Commercial Partnerships Patient Services Sales Support Specialty Supply Chain Optimisation Pharma

More than 2,200 own

pharmacies

12,000+ pharmacy

cooperation members

26 European markets

More than 150 million

patient contacts each year

Value-added services along

the entire value chain

Over 130 years of

experience

Commercial and real-worldInsights and impact across Europe

22

BI 2018.indd 2 14.02.2018 09:44:26

Page 3: Business Intelligence Services & Reports - PHOENIX group · Business Intelligence Commercial Partnerships Patient Services Sales Support Specialty Supply Chain Optimisation Pharma

Covering all your NeedsStandard reports and tailored services

Strategy & Portfolio Management• Focus your promotional resources• Explore full patient/consumer potential

• Understand product use in a patient‘s treatment regimen• Find new levers to improve disease outcome• Improve product adherence• Explore PHOENIX Patient Services

• Identify co-shopping/co-medication patterns• Understand correlation between Rx and OTC purchase• Explore PHOENIX Sales Support services

Patient / Pharmacy Potential

1Patient Journey2

3 Buying Patterns

• Understand brand positioning• Get patient insights4 Pharmacy

Surveys

Commercial Excellence• Track development of sales volumes and market shares• Understand share of new vs. existing patients/consumers• Allocate resources to areas with growth potential

• Monitor uptake of product regionally• Allocate resources to manage launches successfully• Quantify the return on investment for campaigns

• Attract new patients/consumers• Analyse whether campaign grows total market and/or your share

Benchmarking Performance5Launch Tracking6

7 ROIAnalysis

Operational Excellence• Quantify magnitude of non-availability at pharmacy level• Understand consequences if product is not available at point of sales• Explore PHOENIX Supply Chain Optimisation services

• Understand stock levels across regions• Synchronise wholesale and retail stock levels• Ensure product availability and optimise employed capital

On-shelf Availability8Stock Optimisation9

3

BI 2018.indd 3 14.02.2018 09:44:26

Page 4: Business Intelligence Services & Reports - PHOENIX group · Business Intelligence Commercial Partnerships Patient Services Sales Support Specialty Supply Chain Optimisation Pharma

Pharmaceutical Industry

Healthcare Logistics

Pharmacies

Doctors

Hospitals

Patient

Wholesale

Value adding services for our industry partners

Clinical Trial Supply

Services

Healthcare Logistics

Business Intelligence

Commercial Partnerships

Patient Services

SalesSupport

Specialty Supply ChainOptimisation

Pharma Services EuropePhone +49 621 8505 [email protected]

PHOENIX Pharmahandel GmbH & Co KGPfi ngstweidstraße 10-1268199 Mannheim, Germanywww.phoenix-all-in-one.eu

BI 2018.indd 4 14.02.2018 09:44:28