Group Assignment (15%):

Participants can continue to work in the groups formed for case analysis. They are expected to select a company, product / service category of their choice. You are free to choose from companies that you have visited or companies where you will take up summer internship. Avoid selecting companies / brands which are given in the separate sheet. These were selected by participants in last two years.

Points to be covered as part of the Written Report are provided below.

1. Brief introduction to the company

2. Describe product category chosen

3. Select one leading brand in the product category: Compare it with one major rival on

3.1 Product:

- Core, Actual, Augmented product of chosen brand

- How strong or weak is the product – brand relationship

- Suggestions for improving the product/brand penetration in market

3.2 Price:

- Describe the existing pricing strategy

- Fitness of pricing strategy for the product

- Suggestions for improvement

3.3 Channel:

- Describe the existing marketing channels

- Describe the physical distribution adopted

- Fitness of the channel strategy

- Suggestions for improvement

3.4 Promotion:

- Describe the communication objectives and modes used

- Describe the media decision resorted by the company

- Suggestion for improvement

4. Conclusion

Submission Guidelines: Report needs to be submitted before end-term for evaluation i.e. 25 th Dec is Deadline .

Submission of the report is to be made in soft copy form.

Final Report: It includes all the components given in the index above. The report should not exceed 15 pages including Graphs and Tables. Report is to be given MS word, Times New Roman 12.

For preparation of report you may use secondary as well as primary data sources. However, ensure that all the sources used are indicated in “bibliography” to avoid plagiarism.

Plagiarism Check: As part of evaluation reports will also be put through “Turn-it In” software to check the percentage of plagiarism done.