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Group A: Jonathan Barajas Maria C. Castellon Sandrely Haro Eric Liang

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Raised Revenue Teams Commitment Better growth strategy Solution service Dell is pleased with their 2011 over all performance

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External Environment Industry and forecast Regulations Social Culture Five Forces

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Major Challenge for Past Three Years 2009 ROHS and WEEE 2010 Defects 2011 Competitor Misstep Misprice

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Future C hallenges External Legal Exchange / interest Internal Security Defects Outsourcing

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Strategy Business Level Strategy Differentiation Strategy Process Satisfy customers by expanding their product lines in the PC industry service sector and by differentiating themselves from competitors Customer Satisfaction New Products Service /Storage Mobility

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Management Team Centralized Cross Functional & New Products Team Global : (New Hampshire, Tennessee, Illinois, China, United Kingdom, India, Brazil, and Poland) Creator thinking

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Structure Flat Centralized Cross Functional Structure Service *HR *Software * General Counsel* Enterprise Solutions * Finance * Corporate Strategy Multinational Operations

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Managements Actions Changing direction From PC and IT to Cloud Computing & Mobility Acquisitions Perot* Scalent * Boomi *Kace Other Areas of Focus Education Technology* Entrepreneurship * Efficient IT Global Services * Security * Storage * Sustainability Health Care Technology

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Lessons Learned Determine Cause A Coalition Group Changes Made To: Strategy * structure *systems * technology * staff Cultural Change short term and long term