SEVEN C’S OF COMMUNICATION

•Tahmeena batool (completeness)

•Nouman riaz (concreteness)

•Adnan saddique (courtesy)

•Safia naseer (Consciousness)

•Anum zafar (consideration)

•Saim azad (correctness)

•Asim sattar (clarity)

GROUP MEMBERS AND TOPICS

Seven C’s also known as “Principles Of Effective Communication”

Provide guideline to compose effective written or oral message

Seven C’s have wide scope because these are applicable for each and every

one during the course of a whole day

IMPORTANCE OF SEVEN C’S

1. Completeness

2. Concreteness

3. Conciseness

4. Courtesy

5. Clarity

6. Consideration

7. Correctness

THE SEVEN C’S

By completeness means “the message must bear all the necessary information

to bring your desire response”

It should be able to answer all “5’w’s” i.e. What, Who ,When, Where and Why

• Provide all necessary information

• Give something extra when desired

• Should help to build better good will

1.COMPLETENESS

Bad Example

Hi everyone,

I just wanted to send you all a reminder about the meeting we're having

tomorrow! See you then,

Good Example

Hi everyone,

I just wanted to remind you about tomorrow's meeting on the new

telecommuting policies. The meeting will be at 10:00 a.m. in the second-level

conference room. Please let me know if you can't attend.

See you then,

EXAMPLE

Concreteness is being definite, vivid and specific rather than general and

repetitive.

Some important points:

• Using specific facts and figures

• Selection of image building words

• Put actions in your words

When the message is concrete then your audience has a

clear picture of what you're telling them.

2. CONCRETENESS

Bad Example

Consider this advertising copy:

The Lunchbox Wizard will save your time every day.

A statement like this probably won't sell many of these products. There's no passion, no vivid detail, nothing that creates emotion, and nothing that tells people in the audience why they should care. This message isn't concrete enough to make a difference.

Good Example

How much time do you spend every day packing your kids'

lunches? No more! Just take a complete Lunchbox Wizard

from your refrigerator each day to give your kids a healthy lunch and

have more time to play or read with them!

EXAMPLE

COURTESY

“Doing well with good intentions” called Courtesy. In business, almost everything starts and ends in courtesy. Courtesy means not only

thinking about receiver but also valuing his feelings, emotions & attitudes. Much can be

achieved by using Euphemism (polite and descent language), gestures ,being appreciative,

thoughtful, tactful, and showing respect to the receiver.

IN ADDITION THE FOLLOWING GUIDELINES DISCUSSED UNDER

COURTEOUS COMMUNICATION GENERATE A SPECIAL EUPHEMISM

TONE IN THE WRITING OR SPEAKING MESSAGE.

RULES FOR COURTESY

Be sincerely tactful, thoughtful and

appreciative.

Use expressions that show respect.

Choose nondiscriminatory expressions.

BE SINCERELY TACTFUL,

THOUGHTFUL AND APPRECIATIVE

Blunt people might be practical but they do not

win many hearts. As a rule we like people who

tend to show respect and politeness. Tact means

to approach another person with a heart-winning

attitude. Thus a successful communicator is

always thoughtful and appreciative.

USE EXPRESSIONS THAT SHOW

RESPECT

No reader wants to receive message that offend.

Omit Irritating expressions.

Omit Questionable humor.

CHOOSE NONDISCRIMINATORY

EXPRESSION

Another requirement for courtesy is

the use of non discriminatory language

that reflects equal treatment of people

regardless of gender ,race, ethnic origin,

and physical features,

Conciseness means message contains the information only relating to the

topic.

Eliminate wordy expressions

Saves time of both sender and receiver

Avoid unnecessary repetition

Concise message is more appealing and comprehensible to the receiver/

audience

3.CONCISENESS

This includes avoiding overdose of language

and usage of idioms.

Here’s a sentence:

“We bought jackets which were made of leather”.

This sentence can be written concisely like this:

“We bought leather jackets”.

EXAMPLE

Courtesy means “Doing well with good intentions”

Courtesy means not only thinking about receiver but also valuing his/her

feelings, emotions & attitudes

Courteous message is positive and focused at receiver/audience

Use of nondiscriminatory expressions

4. COURTESY

A person wants to draw out money from the

bank but the bank is closed. The manager can

either say,

”The bank is closed.”

Or

”You can draw the money tomorrow”.

EXAMPLE

Clarity means use of simple language and easy sentence structure in

composing the message

Clarity also means to be clear about your goal or message when talking to

someone

Use of simple words rather than jargon words

Use image building words.

Use of active voice

Stimulate the receiver for an action

5.CLARITY

Here are some examples that show how simple

and clear words can be used instead of difficult

words.

After can be used instead of subsequent.

Example can be used instead of E.g.

EXAMPLE

Consideration means to put oneself in the place of receiver while composing

the message

Refers to use of “You Attitude” i.e. Visualizing receiver’s problems , desires ,

emotions and his/her response

Shows audience benefit.

During consideration we have to understand the level of receiver

6.CONSIDERATION

“We Attitude”:

“I am delighted to announce that we will be extending our hour

to make shopping more convenient”

“You Attitude”:

“ You will be able to shop evenly with extending hours”

EXAMPLE

Correctness in communication implies that there are no grammatical errors in

communication

Use the right level of writing. (Formal, Informal, Substandard)

Use effective writing mechanisms. (Handwriting, font, format, punctuation,

visual aids)

Should create positive and pleasure effect on reader or listener

7.CORRECTNESS

Hi ,

Thanks so much for meeting me at lunch today!

I enjoyed our conservation, and I'm looking

forward to moving ahead on our project. I'm

sure that the two-weak deadline won't be an

issue.

Thanks again, and I'll speak to you soon!

EXAMPLE

If you read that example fast, then you might

not have caught any errors. But on closer

inspection, you'll find two. Can you see them?

The first error is that the writer accidentally typed

conservation instead of conversation. This common

error can happen when you're typing too fast. The

other error is using weak instead of week.

CONTINUED…..