GROUP 7 Final presentation

Anna Pempe Mari Virta

Laufey Ingibjord Ludviksdottir Simona Zuloniene Sarah Rebeyrotte

Giulia Tolotti

Content

1. Introduction

2. RQ 1 (Countries & Practice habits)

3. RQ 2 (Male / Female)

4. RQ 3 (Consumer objectives)

5. RQ 4 (Boots and bindings)

6. Suggestions for Salomon

Introduction

• France, Italy and Switzerland

• Differences between

– Countries

– Genders

– Types of touring

How many days per year?

0%

20%

40%

60%

80%

100%

France Italy Switzerland

48%

30%

60%

52%

69%

39%

A master Need an assistant No security

0

10

20

30

40

50

60

70

80

>11 days .11-20 <20 days

38%

22%

40%

21%

30%

49%

10% 17%

73%

France Italy Switzerland

The level of security knowledge

On-pist: Racer, Tourer, Fitness or Leisure?

0%

5%

10%

15%

20%

25%

30%

35%

40%

France Italy Switzerland

16% 16%

28%

14%

26%

19%

35% 35%

38% 35%

23%

15%

Racer

Tourer

Fitness

Leisure

Off-pist: Easy, medium or hard routes?

0%

10%

20%

30%

40%

50%

60%

70%

80%

France Italy Switzerland

9% 7% 5%

74% 79%

56%

17% 14%

39% Easy

Medium

Hard

Off-pist or on-pist? • No big differences between countries

Going up or going down? • Italy - Going down • France - Both • Switzerland - Going up

When people do ski touring? (France, Italy, Switzerland)

• 1. On the weekends (in other time of school holidays)

• 2. Early in the morning

Specific boots?

How often buying new boots?

Important features of boots

COMFORT LIGHTNESS WARMTH

Which type of ski tourer are you?

Types of touring?

Male Female

How practinioners see themselves? (concerning the type of touring)

Types of touring: going up or down?

Different needs of boots according to the categories?

Different needs of boots according to the categories?

Equipment needs

• Most important features: Comfort, safety and lightness

Need/ Variable Boots Bindings

Need / Day of practicing Slightly different -21-51: Comfort - 51 and more days: Lightness

-21-51: Lightness - 51 and more days: Lightness

Need / on or off piste: -On pist: Comfort -Off pist: Comfort

-On pist: Lightness -Off pist: Lightness

Need / Level of security knowledge

-In every level: Comfort - In every level: Lightness

Buying habits

•Switzerland • More than 80% spend more than 800 €

• France • More than 40 % spend more than 800 €

• Italy • Spend 0-250 €

Where does people buy equipments? (France, Italy and Switzerland)

Suggestions to Salomon

• Develop a touring range

• Why? – Very popular sport

– Higher budget

• Marketing – Fitness and adventure

• Important features – Boots: comfort

– Bindings: safety and lightness

• Place to sell – Specific shops and brand stores

Thank you!

For more information, please find the appendix attached.