group 6 hotel

7/28/2019 Group 6 Hotel

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RENAISSANCE HOTELSAND RESORTS

INTERNATIONAL

CASE STUDY PRESENTATION

BY GROUP-6

B.V.ADITYA(306)

GIRIBABU(316)

DEEPTI(326)

SRINATH(338)

SANJANA(348)

TRIPTILATA(358)


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CONTENTS

Introduction

Facts

Challenges

Demand estimation

Analysis

Strategies

Conclusion


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FACTS

Tourism in India is the most attractive sector.

There is tremendous Growth in hotel industry.

Trend is increasing competition in market andconsumer awareness levels has alsoincreased.

In Kochi the major revenue generation for the

hotel industry is through MICE (Meetings,Incentives, Conferences and Exhibition).


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PROBLEM/CHALLENGES

The major problem faced by RHI is whether toopen its hotel in Kochi or not by understanding thepros and cons

Positioning itself into Indian market. Location selection is the major problem.

feasibility in terms of Meeting demand Environmental standards. Global standards. Wastage reduction Regulations of government.


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SWOT ANALYSIS

Strengths

Strong culture.

Tourism spot.

Business destination.

Weaknesses

After 2008,no of visitorsdecreased.

Fall in expected growth.

Opportunities Increased demand. Unemployment could be

tapped. occupancy rate is on a +ve

trend

Threats Competition. Uncertainties. Alternative tourist packages.

SWOT


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DEMAND ESTIMATION

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2000000

cochin corp. munci-2 panchayats-13

2021

2011

2001

BASED ON POPULATION


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CONT..


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CONT..


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CONT..


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ANALYSIS

Ernakulam is the district with high per capitaincome, followed by Idukki and Kottayam.

MICE Segment is becoming one of the major

revenue generators. Inter-city trains, 3 airports and buses are

available.

Maintaining an occupancy rate of 73%.

It is the only state in India that practiced theancient health science with dedication, andlures the tourists to the belief that is the bestplace for rejuvenating themselves.


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STRATERGY

Renaissance Hotels and Resorts International (RHI) can develop its new 4star hotel with business class facilities in Cochin at Palarivattom,Ernakulam.

St. Francis Church and the Chinese Fishing Nets are attractive tourists

spots. The Backwater area is the venuesfor eco-tourism. The Kochi International Airport is located approximately 10 miles from the

Renaissance Hotel Kochi.

By 2016, Its closest metro station is Kalamassery;( 6.8 km away)

Tariff rates

Category 2 Adults (Includingbreakfast)

Extra person

Platinum 89$ 15$

Silver leaf 99$ 18$

Golden leaf 109$ 25$


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Features..

General: Room Service, Restaurant, Air Conditioned, Mini Bar,Cable / Satellite TV, Coffee / Tea Maker, Hair Dryer,Complimentary Toiletries, TV, Shower, En suite, Private Bathroom,Coffee Shop/Cafeteria, Family Room.

Activities: Fitness Room/Gym, Swimming pool, Tour Desk,Massage / Beauty Centre, Medical Assistance Available, Sauna,Salon, Fitness Facilities, Steam Room, Massage, Steam Bath,Child Pool, Pool Outdoor, Doctor on call.

Services: Business Center, Dry Cleaning, Banquet Facilities,

Conference Room(s), Currency Exchange, Safe-Deposit Box,Secretarial Service, Wake-up Service, Photocopier, TicketService, Luggage Storage, Designated Smoking Area, ExpressCheck-In/Check-Out, Shoe Shiner.

Internet: High-speed Internet is available at this hotel. Wireless

internet on site.


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CONCLUSION

It can be used as business destination as it hasgreater market potential.

Hotels in kerala have to adopt to global

standards and the operational efficiencies. RHI can use its years of experience in

managing hotels, huge business network andstandard work practices.


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References:

http://www.nbmcw.com/news/29550-govt-expanding-infra-ambit-for-hospitality.html

http://en.wikipedia.org/wiki/List_of_tourist_attractions_in_Kochi

http://www.hotelassociationofindia.com/ https://www.keralatourism.org/tourist-statistics-

2010-new.pdf http://en.wikipedia.org/wiki/List_of_tourist_attractio

ns_in_Kochi http://www.hvs.com/article/5061/hvs-hotel-

development-cost-survey-2010/


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THANK

YOU

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