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    Aviation Industry

    By :

    Akshay Kohli(Roll No. 12006)

    Himanshu Arora(Roll No. 12024)

    Partha Pratim Das(Roll No. 12036)

    Rohini Bagchi(Roll No. 12100)Rohit Jindal(Roll No. 12042)

    Sandipan Sarkar(Roll No. 12045)

    Shalin Kotia(Roll No. 12047)

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    Journey Of Aviation Industry in India

    JRD Tatafounded 1st

    Airline calledTATA Airline

    1932

    Air CorporationAct Nationalized allexisting Airlinesassets

    EstablishedIndian Airlinesfor domestic

    Air India forInternational

    1953

    Liberalization

    Newdomesticplayers likeJet Airways,Air Sahara ,Modiluft and

    NEPC Airlines

    1991

    Carriers with moreefficient operationsand strategiessurvived Air Saharaand Jet Airways

    1997 1

    st

    No Frills Airlines Air Deccan

    More Players like GoAirways,Paramount,Spicejet etc

    2003

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    Governing Body

    Department of Civil Aviation, a division of the IndiasMinistry of Civil Aviation and Tourism.

    Formulates National Policies and Programmes for the

    development and Regulation of Civil Aviation. Implements Schemes for orderly growth and expansion

    of Civil Air Transport.

    Airports Authority of India (AAI) manages airports

    Directorate General of Civil Aviation regulation ofair services.

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    Industry Insights

    Indian Aviation Industry is one of the fastestgrowing industries in the world ( 18 % in 2008, US$5.6 billion).

    India is the 9th largest Aviation market in the world. The domestic airliners flew 3.67 million passengers

    in August 2009.

    26 % increase in domestic passengers flying in 2008.

    30 % increase in passengers to/from India in 2008.Source : Business Maps of India.com

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    Major Players

    Jet Airways & Jet Lite (previously Air Sahara)

    Spice Jet

    Indigo Kingfisher Airlines & Kingfisher Red

    (previously Deccan Airways)

    Go Air

    Paramount Airways

    NACIL

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    Market Share

    S rc : si ss a s f I ia.c

    Ki

    gfish

    r28%

    J

    t

    25%

    NACIL

    16%

    I

    ig

    14%

    S

    ic

    J

    t

    12%

    G

    Air

    3%

    Para

    a

    t

    2% DLR

    0%

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    Increased FDIInflow

    Surging

    Tourist inflow

    IncreasedCargo

    Movement

    SupportingGovt. Policies

    Strong

    EconomicGrowth

    Why Aviation Industry grew ?

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    Supporting Government Policies for

    the Private Sector Private sector participation will be a major thrust area in the civil

    aviation sector for promoting investment, improving quality andefficiency and increasing competition.

    Competitive regulatory framework with minimal controls will becreated to encourage entry and operation of private airlines/airports.

    Private sector investment in the construction/ upgradations/operation of new as well as existing airports including cargo relatedinfrastructure will be encouraged.

    Rationalization of various charges and price of ATF/AVGas will beundertaken to render operation of smaller aircraft viable so as toencourage major investment in feeder and regional air services bythe private sector.

    Source : civilaviation.nic.in

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    Supporting Government Policies for

    the Private Sector Contd. Training Institutes for pilots, flight engineers, maintenance

    personnel, air-traffic controller, security will be encouraged inprivate sector.

    Private sector investment in non-aeronautical activities likeshopping complex, golf course, entertainment park, aero-sports etc.

    near airports will be encouraged to increase revenue, improveviability of airports and to promote tourism. CAA will ensure thatthis is not at the cost of primary aeronautical functions, and isconsistent with the security requirements.

    Government will gradually reduce its equity in PSUs in the sector.

    Government will encourage employee participation through issueof shares and ESOP.

    Source : civilaviation.nic.in

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    FDI Norms

    The 100% FDI route was allowed to promote

    investments in airports and smaller flying

    machines like helicopters and seaplanes.

    The Government is thinking to allow 70-75

    %FDI in Aviation.

    Source : Economic Times dated 17th March, 2010

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    Year 2010 Projections

    Domestic Air Traffic - 25 to 30 %

    International Air Traffic 15 %

    Source : Business Maps of India.com

    100 million

    passengers

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    Product Levels of Airline Industry

    ProductLevels

    Core Service :Transportation

    SupplementaryService : Commonservices like food

    onboard, gifts, tele

    check in

    Augmented Service :

    New ways to meetcustomer demands.

    E.g. Online booking

    Future Service :

    Like Supersonicspeed

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    Contd..

    Mapping Domestic

    Airlines to Product

    Levels

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    Technological Advances

    Modern Aircrafts are safer.

    Economical to run.

    Growth of Electronic Ticketing.

    Mobile Digital Services to Customers.

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    Related Industries

    Airport Retail

    Taxis/Cabs

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    Airport Retail

    Heating up as Retail Destination with retailers.

    From food to clothes.

    The increase in the amount of disposableincomes of people which has led to the increasein air travel making it one of the major reasonsfor the attraction of retailers to these locations

    Changing holiday preferences.

    T3 Terminal at IGI Airport Largest Retail Space inIndia.

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    Environmental Concerns &

    Recommendations The environmental impacts of aviation are-

    Aircraft Noise

    Local Air Quality

    Aircraft Engine Emissions

    Disposal of expired aircrafts

    New Fuel for Aircrafts : - It must have the following characteristics

    High Energy Content , Good thermal stability at high temperature

    Low freezing point, Good storage stability

    Compatibility with the materials on the fuel system

    Available anywhere in the world.

    The only fuel which fulfills these requirements is KEROSENE.

    The alternate fuels can be Synthetic Fuels and Bio Fuels.

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    Legal & Environmental Issues

    Legal certainty to all the bilateral air services agreements

    between India and EU.

    Fastest growing cause for global warning.

    EU aircraft emissions alone have risen by 87% since 1990.

    High altitude nature of carbon and other airline emission.

    Huge expansion in air traffic forecast in both Asia and

    Europe, predominantly driven by low cost leisure travel.

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    Governmental Issues

    Taxation issues relating to the civil aviation sector like sales tax on jet fuel are

    likely to be raised with the government by industry body

    FICCI.

    Besides sales tax on aviation turbine fuel, the FICCI's newly-created committee

    on aviation could also raise issues concerning import duties on aircraft forprivate use and those on spare parts and other aviation items meant for MRO

    (Maintenance, Repairs and Overhaul) organisations.

    The issues relating to development of heliports or roof-top helipads and heli-

    corridors to duties on import of aircraft for general aviation or private use are

    also of much concern.

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    Challenges faced by the Aviation

    Industry Crippling oil shock.

    Absence of Institutional Funding.

    Acute shortage of trained Pilots, severely limiting growth prospects.

    Unplanned location of Airports.

    Competition amongst the LCCs.

    Image plagued by frequent breakdowns and freak accidents.

    LCCs already reached the threshold of cost efficiency.

    Limited advertising.

    High entry and exit barriers.Note: The aviation industry loses approximately Rs 2000 crores annually

    due to under pricing of tickets and increasing fuel costs.

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    The Road Ahead.

    The Indian aviation industry is the fastest growing

    aviation industry and has seen rapid privatization

    in the past couple of years due to liberalization.

    The aviation industry is stated to grow at a rate of

    25% till 2010 with 80% of the growth being

    fuelled by the low cost carrier segment.

    However, starting from around 2006-07, companies have shown losses.

    Source : Business Maps of India.com

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    The Road Ahead.

    The passenger traffic is estimated to grow at a

    CAGR of close to 15% over the next few years.

    The Ministry of Civil Aviation says that it would be

    handling close to 280 million passengers by 2020.

    US$ 110 billion investment is envisaged till 2020

    with US$ 80 billion solely for new aircraft and US$

    30 billion for developing the airportinfrastructure.

    Source : Business Maps of India.com

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    Thank You !