Group 5 Group 5

MembersMembers

1.1. Mrs. Sanda 2.Mrs. Sanda 2. Mr. KenchoMr. Kencho

3. Mrs. Mu Mu 4. Mr. Sunia3. Mrs. Mu Mu 4. Mr. Sunia

5.5. Mr. NgozeMr. Ngoze

Task:Task:

How is the concept of ethic and CSR incorporated How is the concept of ethic and CSR incorporated

into the business organization?into the business organization?

How can the clusters and Business to Business How can the clusters and Business to Business

networks be developed and strengthened?networks be developed and strengthened?

1.01.0 Definition of ConceptsDefinition of Concepts

1.1 Business Ethics 1.1 Business Ethics

Business ethics is a form of applied ethics that Business ethics is a form of applied ethics that

examines ethical principles and moral or ethical examines ethical principles and moral or ethical

problems that arise in a business environment. It problems that arise in a business environment. It

applies to all aspects of business conduct and is applies to all aspects of business conduct and is

relevant to the conduct of individuals and relevant to the conduct of individuals and

business organizations as a whole. business organizations as a whole.

1.21.2 Corporate Social ResponsibilityCorporate Social Responsibility

Corporate social responsibility (CSR), also known as Corporate social responsibility (CSR), also known as

corporate responsibility, corporate citizenship, corporate responsibility, corporate citizenship,

responsible business, sustainable responsible business responsible business, sustainable responsible business

(SRB), or corporate social performance, is a form of (SRB), or corporate social performance, is a form of

corporate self-regulation integrated into a business corporate self-regulation integrated into a business

model. Ideally, CSR policy would function as a built-in, model. Ideally, CSR policy would function as a built-in,

self-regulating mechanism whereby business would self-regulating mechanism whereby business would

monitor and ensure their adherence to law, ethical monitor and ensure their adherence to law, ethical

standards, and international norms (standards, and international norms (Wikipedia, Wikipedia,

Encyclopedia) Encyclopedia)

Business would embrace responsibility for the Business would embrace responsibility for the

impact of their activities on the environment, impact of their activities on the environment,

consumers, employees, communities, consumers, employees, communities,

stakeholders and all other members of the public stakeholders and all other members of the public

sphere. Furthermore, business would proactively sphere. Furthermore, business would proactively

promote the public interest by encouraging promote the public interest by encouraging

community growth and development, and community growth and development, and

voluntarily eliminating practices that harm the voluntarily eliminating practices that harm the

public sphere, regardless of legality.public sphere, regardless of legality.

1.3.11.3.1Business Ethics and CSR in PB Business Ethics and CSR in PB

Valley Khao Yai WineryValley Khao Yai Winery The business ethics put place by the company is that The business ethics put place by the company is that

whine must not be sold to people who are not yet 18 whine must not be sold to people who are not yet 18

years old.years old.

The CSR in place include employment of locals to The CSR in place include employment of locals to

the company even those who are above 70 years the company even those who are above 70 years

old. There was also a restaurant which promotes old. There was also a restaurant which promotes

their products to the visitors.their products to the visitors.

1.3.21.3.2 Royal Chritralada Projects, Bangkok Royal Chritralada Projects, Bangkok

Part of the business is run on a non profit basis Part of the business is run on a non profit basis where they experiment and demonstrate diverse where they experiment and demonstrate diverse range of agricultural activities keeping in mind the range of agricultural activities keeping in mind the problems faced by the farmers to maximize the problems faced by the farmers to maximize the welfare of the people and according to the welfare of the people and according to the implementors of the Royal Chitralada Projects, implementors of the Royal Chitralada Projects, emphasis is placed on implementing His Majesty emphasis is placed on implementing His Majesty the King’s initiative called “Sufficiency Economy” the King’s initiative called “Sufficiency Economy” that encourage the villagers to become self that encourage the villagers to become self sufficiency and improve their long term quality of sufficiency and improve their long term quality of life.life.

The project provide employment to large number of Thai The project provide employment to large number of Thai people; milk at subsidized rate to public schools of people; milk at subsidized rate to public schools of Thailand; conduct research and development of new Thailand; conduct research and development of new products which they provide to farmers example is the products which they provide to farmers example is the hybrid cows, tilapia fish, paper manufacture from hybrid cows, tilapia fish, paper manufacture from mulberry leaves, and recycling of the bi-product such as mulberry leaves, and recycling of the bi-product such as charcoal, chips, candles for royal celebrations etc; plant charcoal, chips, candles for royal celebrations etc; plant tissue culture and experimental rice fields.tissue culture and experimental rice fields.

Training of farmers is provided free of charge. Training of farmers is provided free of charge. Demonstration centers are located in some of the major Demonstration centers are located in some of the major provinces to implement the research activities conducted provinces to implement the research activities conducted by the Royal Chitralada Projects.by the Royal Chitralada Projects.

1.3.31.3.3 Green Spot Company Limited, Green Spot Company Limited, BangkokBangkok

The company ensures that their products are The company ensures that their products are ““Halal” this is in line with the Muslim community. Halal” this is in line with the Muslim community. They also produce a range of products tailored They also produce a range of products tailored towards different age groups, taste, region, towards different age groups, taste, region, income etc. They educate and advice customers income etc. They educate and advice customers on use of their products. Their core values which on use of their products. Their core values which are to be good business person in providing their are to be good business person in providing their services and sustainable business growth have services and sustainable business growth have been practiced since its inception in 1958 been practiced since its inception in 1958 ensures they compete favorably in the market. ensures they compete favorably in the market.

They participate in community projects such as They participate in community projects such as

sponsoring social programs such as sports sponsoring social programs such as sports

activities, children homes, football clinics, activities, children homes, football clinics,

promotion shows where they invite music promotion shows where they invite music

celebrities to perform.celebrities to perform.

2.02.0 Definition of ConceptsDefinition of Concepts

2.12.1 ClustersClusters

A business cluster is a geographic concentration A business cluster is a geographic concentration

of interconnected businesses, suppliers, and of interconnected businesses, suppliers, and

associated institutions in a particular field. associated institutions in a particular field.

Clusters are considered to increase the Clusters are considered to increase the

productivity with which companies can compete, productivity with which companies can compete,

nationally and globally (Wikipedia encyclopedia).nationally and globally (Wikipedia encyclopedia).

2.22.2 Business NetworkingBusiness Networking

Business networking is a marketing method by Business networking is a marketing method by

which business opportunities are created through which business opportunities are created through

networks of like-minded business people. Here networks of like-minded business people. Here

one business networks with another business in one business networks with another business in

various activities.various activities.

2.3.1 Development and Strengthening of 2.3.1 Development and Strengthening of Clusters and Business-to-Business Clusters and Business-to-Business Networks in Networks in

PB Valley Khao Yai PB Valley Khao Yai WineryWinery

The company can get the raw material for The company can get the raw material for

producing wine from local farmers, hence producing wine from local farmers, hence

encourage farmers to form associations to supply encourage farmers to form associations to supply

the raw materials. This will enable the company the raw materials. This will enable the company

to concentrate on the producing quality products to concentrate on the producing quality products

to export to other countries apart from Asia.to export to other countries apart from Asia.

2.3.22.3.2Royal Chitralada ProjectsRoyal Chitralada Projects

The Project should encourage farmers who are The Project should encourage farmers who are

supplying raw materials such as honey, milk etc supplying raw materials such as honey, milk etc

to form associations and cooperative societies.to form associations and cooperative societies.

Improve on their networking with the research Improve on their networking with the research

and development institutions such as universities, and development institutions such as universities,

colleges, industries, government institutions so colleges, industries, government institutions so

that they can improve and commercialize that they can improve and commercialize

research activities.research activities.

Royal Chitralada Projects ( Cont….….)Royal Chitralada Projects ( Cont….….)

Look for more distribution channels to sell Look for more distribution channels to sell and supply their products such as honey, and supply their products such as honey, milk, chips, juice etc. This can improve milk, chips, juice etc. This can improve market linkages.market linkages.

The Project should network with the banks The Project should network with the banks and other financial institutions to finance and other financial institutions to finance their future projects. their future projects.

2.3.3 Green Sport Company Limited2.3.3 Green Sport Company Limited

The company should encourage farmers who supply raw The company should encourage farmers who supply raw

materials to form associations. These associations can materials to form associations. These associations can

educate farmers on need to supply quality raw material educate farmers on need to supply quality raw material

to the company, that is, soya beans.to the company, that is, soya beans.

Cooperate with research and development institutions Cooperate with research and development institutions

such as universities and colleges to improve their such as universities and colleges to improve their

products’ quality.products’ quality.

Green Sport Company Limited (Cont….)Green Sport Company Limited (Cont….)

Look for more distribution channels to sell and Look for more distribution channels to sell and

supply their products such as soyamilk to Africa, supply their products such as soyamilk to Africa,

Latin America and Middle East. This can improve Latin America and Middle East. This can improve

market linkages.market linkages.

They can network with banks and financial They can network with banks and financial

institutions to finance the expansion of the plant institutions to finance the expansion of the plant

in Africa, Latin America and Middle East.in Africa, Latin America and Middle East.

THANK YOU VERY MUCHTHANK YOU VERY MUCH