«The BEST way to predict the future is to DESIGN it!»

Seminar MSSESFaculty of Cultural Management

March 11-15Prof. Matthijs van Dijk M.Sc

Marcel Vroom M.Sc

Just DO it!

You are what you Do.

STEP 1.

Trends: spend weekends in the city,

stay near home during weekends,

mix leisure and working activities,

more time outdoors, development of group activities.

Development: growing of cultural activities,

free connection areas, more money spending for leisure,attention on ecology, migration, growing of 'suburbian areas', Cheap or free are bad

Domain.

Relaxation areas in bedroom neighborhoods.

Principles:

changing of activities,

basic needs,

individualism,

safety,

face-to-face communication. States:

passive attitude,

climate restrictions,

weak local communities,

leisure stereotypes

STEP 2. Clustering.

I tend to like feeling myself like a prince I want to relax here and now I don't know my neighboors so I

don't feel safe I feel frustrated loosing control on my life

(between work and relaxing time)

But i want to try different ways of life

STEP 3.

«I want to have everything right here and right now for my money. My wishes are on the 1 place. I don't care about other people's wishes. I'm a Prince.

There are a lot of opportunities but I need money for them. That's why I have to work!

But … Princes don't work...=(

I feel frustraited, trying to connect my desirable life and work.

I don't communicate with my neighboors so I can't compare myself and my life with other's ones. But I'm definetly better than them!»

STEP 4. Statement

We want people in the domain of relaxation areas in bedroom neighborhoods to become more humble, to relax interactively and find their

place in community.

Analogies

Like researcher who is trying to become part of a pack you need to be prepared to give something and to adapt to another way of life.

STEP 5. CharacteristicsKnowledge

Aknowledge

Patience

Openess

Usefullness

Freedom

Curiosity

Time

Equipment

Courage

STEP 6. Ideation.

Open and transparent community place, which provides different ways to declare you knowledge and your needs also. Combine variety of private and public activities to find your own place in community.

Ideation

«People who live in glass houses

shouldn't throw stones»

Thank you for your attention!!!

Group №4:Вихрова Анна Vihrova Anna

Ершова Татьяна Ershova Tatiana

Кузина Екатерина Kuzina Ekaterina

Лысенко Иван Lyisenko Ivan

Пискарева Елизавета Piskareva Elizaveta

Повх Ирина Povh Irina

Сафронов Иван Safronov Ivan

Яковлева Ксения Yakovleva Ksenia