Good day! We are 2nd year students under Advertising & Public Relations. We would like to survey your experience with Facial Cetaphil Skin Cleansers as part of our requirement in Consumer Research class. All your answers are kept in utmost confidentiality and will not be used for purposes outside of academics. We require you to supply your true and correct name and contact number as stated by our Professor for verification purposes ONLY. Please bear with us, and thank you for answering honestly.

Name: ___________________Contact Number: __________________

Do you use facial cleansers?___ Yes ___ NoAre you aware of soap-free cleansers?___ Yes ___ NoDo you prefer soap-free cleansers?___ Yes ___ NoWhat facial cleaner do you use?___ Cetaphil___ Skin Food ___ Clinique ___ Clarins___ Physiogel___ Philosophy ___ Nature Republic ___ Benefit___ Ponds ___ Body Shop ___ Neutrogena_____Others ___ Tony Moly ___ Etude House ___ Kiehls __________________________ Others (please specify)(specify)

Where do you purchase your facial cleanser?___ Drug Stores ___ Actual store of the brand___ Department Store ________ Others (specify)___ Grocery StoresWhat benefits do you look for in facial cleansers? (check all that apply) ___Alcohol Free___Enriched with Vitamins and Minerals___Essential Oils___No/Light Fragrance___Removes Makeup___Removes Dead-cells (dust, dirt, and skin cells)___Improves blood circulation in the face___Anti-bacterial___Tightens skin___Diminishes skin-breakouts ___Diminishes excess skin oil ___Prevents Drying (is Moisturizing)Strong DisagreeDisagreeNeutralAgreeStrongly Agree

USAGE

My current facial cleanser is gentle on my skin

I use my facial cleanser to remove makeup

I use my facial cleanser as part of my daily skin care routine

I use my facial wash everyday

I only use my facial wash when I feel like it

I don't need a lot of time in washing my face

INFLUENCE

I buy facial cleansers based on recommendation.

I prefer the trustedknown brands in choosing facial cleansers

This is already similar with the question belowI continue to use my facial wash because of the results I get from using it

I use my current facial wash because it is what my family uses

I use my current facial wash because it is easily available

I use my current facial wash because it suits my budget

I use my current facial wash because it is what's best based on my research

I use my current facial wash because it is appropriate for my skin condition

I came to know my current facial wash through advertisements

I came to use my current facial wash because of its attractive packaging

I came to use my current facial wash because of its endorsers

DISPOSAL/POST-PRODUCT DECISION

I will continue to use my facial cleanser because of its moisturizing benefit

I will continue to use my facial cleanser because it cleans my skin

I will continue to use my facial cleanser because I prefer its aroma

I will continue to use my facial cleanser because of its moisturizing benefiteffect

I will continue to use my facial cleanser because of it soothes my irritated/sensitive skin

I will continue to use my facial cleanser because it is within my budget

I will continue to use my facial cleanser because I see positive results

COMPETITIVENESS

I use/have used other facial cleansers

I am willing to try other facial cleansers

When choosing a facial cleaners, I base my decision on peer recommendation

When choosing a facial cleaners, I base my decision on brand name/trust

When choosing a facial cleaners, I base my decision on results

When choosing a facial cleaners, I base my decision on family

When choosing a facial cleaners, I base my decision on availability

When choosing a facial cleaners, I base my decision on budget-worthinessprice

When choosing a facial cleaners, I base my decision on research

When choosing a facial cleaners, I base my decision on its appropriacy to my skin condition

When choosing a facial cleaners, I base my decision on attractive packaging

When choosing a facial cleaners, I base my decision on promotion/sale

When choosing a facial cleaners, I base my decision on endorsementthe endorser