Content

Part 1: Who is Innovita?Part 2: From the Creative Brief…Part 3: Creative ConceptPart 4: ExecutionsPart 5: Q&A

Who is

Innovita Advertising

(Barraud, n.d.)

(Saatchi & Saatchi 2011)

Awards

(Media Federation 2011)

(Shaadi.com 2011)

(Seeklogo 2011)

(John, B 2011) (Effie Worldwide 2011)

We are the vitamins you need!

Sunny – Vitamin A(Art Director)

Yvonne – Vitamin D(Digital Media Director)

Mandi – Vitamin B(Brand Development Director)

Crystal – Vitamin E(Execution Planner)

Blandina – Vitamin C(Senior Copywriter)

Our Clients

(bakura 2011)

From the Creative Brief…

Functions

Product

Brand

Issue and Insights

(Cowling 2011)

Single-minded Proposition (SMP)

Worth the effort

Target Audience - Primary(Cohen n.d.) (Dazeley n.d.)

(Simpson n.d.)

(thenakedsnail, n.d.)

Target Audience - Secondary(Compessionate Eye Foundation n.d.)

Tone of Voice

(Lewis n.d.) (Vervitsiotis n.d.)(Beard & Cerf 1993)

Requirements

• Channels: • Budget: $XXX,XXX.00

Creative Concept

OLD OLD(Facebook 2011) (Twitter 2011)

(Google 2011)

Worth the effort?

(Walsh, n.d.)

Yes, it is!

(Stanmore, n.d)

Yes, it is!

Jeremy, 25-year-old, said `I keep my social network running for my girl.’

(King, n.d.)

Be A Good Guy(Yamada 2004)

Executions

Game – The Good Guy Challenge

Rules:1. 100-day campaign2. Complete tasks to accumulate points3. Top 3 players will receive prizes form Google+

Homepage

Uni-mode

Work-mode

Family-mode

3D Outdoor Figures

Mr. Good Guy

Find Mr. Good Guy!

Example: Sydney

Embedded Videos in Google Flash Banner

You can choose from…

Age 18 - 24

Age 25 - 29

Age 30 - 35

Age 18 - 24

Age 25-29

Age 30-35

Classified Ad

We look forward to working with you!Google +: Be A Good Guy!

Q&A

References• Barraud, M., n.d., Smiling business people sitting in bean bag chairs with stacked hands, Getty Images, accessed 12

October 2011, <http://www.gettyimages.com.au/detail/104821996>.• Bar, J., 2009, ‘Redfern Railway Station’, Sydney – City and Suburb, weblog post, 14 May, accessed 11 October 2011,

<http://sydney-city.blogspot.com/2009/05/redfern-railway-station.html>.• Beard, H. and Cerf, C., 1993, The Official Politically Correct Dictionary and Handbook, Villard.• Cohen, S., n.d., College student with books studying in library, Getty Images, accessed 11 October 2011, <

http://www.gettyimages.com.au/detail/96621399/The-Image-Bank>.• Compessionate Eye Foundation n.d., Portrait of smiling business man, Getty Images, accessed 11 October 2011, <

http://www.gettyimages.com.au/detail/97533802>.• Cowling, D 2011, `Australian Google+ User Numbers – August 2011’, SocialMediaNews.com.au, 23 August, accessed 12

October 2011, <http://www.socialmedianews.com.au/australian-google-plus-user-numbers-august-2011/>.• Dazeley, P., n.d., Teenage university student with jobs news paper, Getty Images, accessed 11 October 2011, <

http://www.gettyimages.com.au/detail/101952826/Photographers-Choice>.• Effie Worldwide 2011, Effie Worldwide Company Page, accessed 9 October, <http://www.effie.org/>.• Facebook 2011, Facebook, accessed 12 October 2011, <http://www.facebook.com>.• Google 2011, `Google+: real life sharing, rethough for the web’, Google.com, accessed 12 October 2011,

<https://plus.google.com/up/start/?continue=https://plus.google.com/&type=st&gpcaz=499dca2f>.• Bakura 2011, ‘Logo Design Company’, Graphic Design Logo, weblog post, accessed 9 October 2011,

<http://www.graphicdesignlogo.net/tag/best-logo-design-company/>.• Johns, B. 2011, ‘Porsche, off the pedestal’, Media Room, accessed 9 October 2011,

<http://media-room.c-k.com/tag/adweek/>.

References• Jtu100, 2008, ‘Tribute to Town Hall Station #1’, Sydney Transport Blog, weblog post, 30 October, accessed 11 October

2011, <http://sydneytransportblog.wordpress.com/>.• King, W., n.d., portrait of happy, confident young adult student, Getty Images, accessed 12 October 2011,

<http://www.gettyimages.com.au/detail/107217376/Riser>.• Lewis, J., n.d., Young bussiness male after using chalkboard, Getty Images, accessed 11 October 2011,

<http://www.gettyimages.com.au/detail/108645297/Taxi>.• Media Federation 2011, ‘Upcoming Awards’, accessed 9 October 2011, <http://mediafederation.org.au/MFA

%20Awards/Upcoming%20Awards>.• NSW Transport Cityrail, n.d., Central, accessed 11 October 2011,

<http://www.cityrail.info/about/history/central_station>.• Saatchi & Saatchi 2011, `The Lovemarks Company – Office’, Saatchi & Saatchi, accessed 11 October 2011, <

http://www.saatchi.com/global_network/office_locations?agency=72>.• Scott, J., 2011, personal interview on 2 October 2011.• Seeklogo 2011, ‘Vector Logo: Advertising Age’, Seeklogo.com, accessed 9 October 2011,

<http://www.seeklogo.com/advertising-age-logo-3725.html>.• Shaadi.com 2011, ‘Most Innovative Companies’, Shaadi.com, weblog post, accessed 9 October 2011,

<http://blog.shaadi.com/shaadi-com-amongst-the-50-most-innovative-companies/>.• Simpson, S., n.d., College students having group discussions, Getty Images, accessed 11 October 2011,

<http://www.gettyimages.com.au/detail/200179869-001/Stone>.• Stanmore, S., n.d., Young couple fighting, side view, Getty Images, accessed 12 October 2011,

<http://www.gettyimages.com.au/detail/200534031-001/Photographers-Choice-RF>.

References• thenakedsnail, n.d., working from home, Getty Images, accessed 11 October 2011,

<http://www.gettyimages.com.au/detail/105968797/Flickr-Select>.• Twitter 2011, Twitter, accessed 12 October 2011, <http://www.twitter.com>.• UNSW, 2011, UNSW, accessed 11 October 2011, <http://www.unsw.edu.au/>.• UOW, 2011, UOW, accessed 11 October 2011,

<http://www.uow.edu.au/index.html>.• UTS, 2011, UTS, accessed 11 October 2011, <www.uts.edu.au>.• Vervitsiotis, D., n.d., White puzzle piece next to where it fits, Getty Images, accessed

11 October 2011, <http://www.gettyimages.com.au/detail/104480297/Photographers-Choice>.

• Walsh, K., n.d., Man with curious expression, close-up, highsection, Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200067377-001/Taxi>.

• Yamada, T., 2004, Mist from spray bottle, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200407403-001>.