greetings, users of earth, or hello, world!
TRANSCRIPT
Greetings, Users of Earth, or
Hello, World!
David K Rathbun
linkedin.com/in/davidkrathbun
@david_k_rathbun
Smallest Effective Difference(SmallEff.Strikingly.com)
Process
Development team and design teams were separate organizations, each hired by the consortium.
Parallel development of design and software (without collaboration!).
UX embraces graphic design, UI design, technical requirements, and communication.
Process
Development team and design teams were separate organizations, each hired by the consortium.
Parallel development of design and software (without collaboration!).
UX embraces graphic design, UI design, technical requirements, and communication.
Process
Development team and design teams were separate organizations, each hired by the consortium.
Parallel development of design and software (without collaboration!).
UX embraces graphic design, UI design, technical requirements, and communication.
Process
A graphic designer drafted the text.
A copy editor gave it a light once-over.
Graphic design team delivered copy deck to development team.
I reviewed and commented on copy deck.
Process
A graphic designer drafted the text.
A copy editor gave it a light once-over.
Graphic design team delivered copy deck to development team.
I reviewed and commented on copy deck.
Process
A graphic designer drafted the text.
A copy editor gave it a light once-over.
Graphic design team delivered copy deck to development team.
I reviewed and commented on copy deck.
Process
A graphic designer drafted the text.
A copy editor gave it a light once-over.
Graphic design team delivered copy deck to development team.
I reviewed the copy deck.
Process
Verify Your Country and Date of Birth
According to an initial requirements document, delivered to the design firm, no verification of the user-entered information is possible.
How exactly is this information “verified”?
Enter Your Country and Date of Birth
[System] ([acronym]) requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and to help ensure that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.
Enter Your Country and Date of Birth
[System] ([acronym]) requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and to help ensure that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.
Abbreviation not permitted.
Enter Your Country and Date of Birth
[System] requires all of its members to provide their real date of birth, so that account access levels can be applied correctly and to help ensure that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.
As opposed to “unreal” date of birth?
Enter Your Country and Date of Birth
[System] requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and to help ensure that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.Faulty parallelism.
Enter Your Country and Date of Birth
[System] requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and so that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines. Account-creating first user
has default “permissions.”
Enter Your Country and Date of Birth
[System] requires all of its members to provide their actual date of birth, so that account access levels can be applied correctly and so that only age-appropriate content is viewed when Parental Controls are set. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.No parental controls set for
first user.
Enter Your Country and Date of Birth
[System] requires all of its members to provide their actual date of birth. “Age appropriate content” is determined based on the Motion Picture Association of America Film Ratings and TV Parental Guidelines.
Only in the U.S.A.
Enter Your Country and Date of Birth
[System] requires all of its members to provide their actual date of birth.
Measuring Success
Before: 303 characters
53 words
5 punctuation marks
Measuring Success
Before: 303 characters
53 words
5 punctuation marks
After: 63 characters
13 words 1 punctuation mark
Measuring Success
80% fewer characters
Measuring Success
80% fewer characters
80% fewer words
Measuring Success
80% fewer characters
80% fewer words
80% fewer punctuation marks
Lessons Learned
Understand the technical requirements
Understand the roadmap
Understand English grammar, spelling, punctuation
Use a style guide
Maxims
“Less is more.” --Ludwig Mies van der Rohe
Maxims
“Less is more.” --Ludwig Mies van der Rohe
Maxims
“Just enough is more.” --Milton Glaser
Maxims
“Just enough is more.” --Milton Glaser
“Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.”
--Antoine de Saint-Exupery
(from Wind, Sand and Stars)
Maxims
“Just enough is more.” --Milton Glaser
“Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.”
--Antoine de Saint-Exupery
(from Wind, Sand and Stars)
Maxims
“Just enough is more.” --Milton Glaser
“Precisely because it is perfect, the machine dissembles its own existence, instead of forcing itself upon our notice.”
--Antoine de Saint-Exupery
(from Wind, Sand and Stars)
David K Rathbun
• LinkedIn: linkedin.com/in/davidkrathbun
• Twitter: @david_k_rathbun
• Smallest Effective DifferenceSmallEff.Strikingly.com