greenville at a glance

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Greenville at a Glance The beauty of Greenville Appreciation Take a step back and acknowledge the Principles and Elements of design Special Edition

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Principles and Elements of Design

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Page 1: Greenville at a Glance

Greenville at a GlanceThe beauty of Greenville

Appreciation Take a step back and acknowledge

the Principles and Elements of design

Special Edition

Page 2: Greenville at a Glance

Table Of ContentsDesign Thesis 4

About the Editor 5

Elements Of Design 6

Line 7Texture 12

Light 17

Color 22

Space 27

Shape 32

Form 37

Principles Of Design 42

Balance 43

Harmony 48

Emphasis 53

Massing 56

Rhythm 59

Proportion 64

Scale 67

Page 3: Greenville at a Glance
Page 4: Greenville at a Glance

Its All About... ...appreciation. Students move to Greenville to get an education, to party, to be independent and to have fun. East Carolina University and the town around it is a great place but some don’t realize how amazing it really is. If you take a step back and look around, the beauty of Greenville will hit you. ECU’s campus is pleasant, calm, clean, and nicely planned out. Downtown, which is right outside of campus, releases an old town, cool, artist vibe. Many people do not notice the little things around campus that are put in to make campus all the more beautiful. As this issue will explain, there are multiple elements and principles of design around campus that all work together to create something beautiful. It is

important for students to realize how lucky they are to be living in such a great place. It is our second home and we should appreciate our surroundings. Taking a closer look at the different elements and principles will certainly help one understand and see the little pieces of Greenville that are put together to make it even more beautiful and appealing. The elements of design are included to make up certain buildings, rooms, and decoration and make them interesting. The principles of design are used to make these buildings, rooms, and decorations pleasing to the eye. They also make everything come together and look harmonious. This issue will open your eyes to the little things around Greenville that make it beautiful, magical, and our home.

OUR HOME

BEAUTIFUL

Greenville, NC

Page 5: Greenville at a Glance

I’m Allison Brouillette. Growing up, I was always known as the artistic one in the family, and from the start, I knew I wanted to do something with art or design.

As a little girl, I had a doll house that I played with constantly, buying new furniture for it all the time and rearranging the rooms. I guess you could say I was an interior designer since I was born. I also loved playing computer games about designing things and watching TLC all the time with my mom after school.

Throughout my life, I’ve moved multiple times, and each time I was the first one to bring up decorating our new home. I loved exploring,

experimenting and trying new things.

Having the opportunity to go to different countries has also influenced my design perspective. Traveling to Scotland and Paris made me realize the similarities and differences in different kinds of design. Finding out new things and learning about design that is unfamiliar to me is what I love best.

Looking at my experiences and my new knowledge made me realize how amazing design is. I realized how different elements of design work together to create something beautiful. Knowing

how lucky I was to be able to visit such amazing places, I had a new appreciation for design that had evolved. Everywhere I went, no matter if I was just visiting or living there, I took the time to notice and appreciate the beauty of it all. This is why this issue of “Greenville at a Glance” explains to ECU students that they should take a step back and realize how great of a place they live in.

ABOUT THE EDITORBehind The Pages

Page 6: Greenville at a Glance

Elements of

Design

Page 7: Greenville at a Glance

LineStraight Horizontal

Straight Vertical

Curved Flowing

Curved Tightly

Page 8: Greenville at a Glance

Straight Horizontal Line

Joyner Library

STRAIGHT HORIZONTAL LINES elongate the object they are on. In this photo, the library appears to be longer because of the multiple horizontal lines that are created with the bricks. The lines are also meant to seem as if they are never-ending. Horizontal lines are meant to seem softer and heavier. The lines on this building appear more relaxed. Unlike vertical lines, which represent strength, the horizontal lines are calm and peaceful. The characteristics of horizontal lines are most likely why they were put as details

on the library. Libraries are relaxing, calm, quiet and peaceful, just as the horizontal lines. They also were put near the bottom of the building to create the illusion of weight. If they were put at the top, the building would look too top-heavy and not right. The bottom of the building should be heavier, so the illusions look correct. More mass appears to be at the bottom of the library.

East Carolina University, Joyner Library

Page 9: Greenville at a Glance

Straight Vertical Line

Joyner Library

STRAIGHT VERTICAL LINES represent strength and stability. The strength that is shown with these columns is a nice touch to the East Carolina University campus. They add interest and excitement. With these columns being thicker and taller, they also have stability. Thin lines appear to be weaker and not as stable, but thicker lines appear to be more stable and will not “fall over.” The exaggeration of tall, thick, vertical lines draw attention to this part of the campus.

East Carolina University, Joyner Library

Page 10: Greenville at a Glance

Curved FlowingLine

Joyner Library

CURVED FLOWING LINES represent a soft, graceful, relaxed feeling. Movement is the biggest characteristic of curved lines. The raised part in the ceiling flows through the library and creates a calm movement. The purpose of a library is to be a calm and relaxed place. Adding the curved, flowing lines exaggerates the characteristics of a library even more.

East Carolina University, Joyner Library

Page 11: Greenville at a Glance

Curved TightlyLine

Bate Building

TIGHTLY CURVED LINES represent activity and more excitement than flowing lines. These tightly curved arches of this building add interest and a more lively feel. They add excitement to the rest of the building which is more simple and square. They also create a feeling of movement across the building. Along the wall, the curved lines in the arches move your eye from one end to the other. Although a lot of curved lines express calmness and relaxation, these curved lines somewhat do the opposite.

They “hop” across the wall and move your eye up and down quickly. This is the act of an exciting visual design.

East Carolina University, Bate Building

Page 12: Greenville at a Glance

TextureReal Surface Quality

Implied

Non-reflective

Reflective

Page 13: Greenville at a Glance

Real Surface QualityTexture

ECU building

REAL SURFACE QUALITY TEXTURE is both physical and visual texture. Physical texture is the actual feeling, whether it be rough or smooth. You are able to physically feel the texture. Visual texture is only being able to see the texture. The surface the texture is on seems as if it has texture without you having to touch it.

East Carolina University building

In this photo, the bricks possess both physical and visual texture. If you were to touch the bricks, they would be rough and you could feel them stacked on top of one another, which is physical texture. The bricks also have visual texture because if you just look at the bricks, they appear to be uneven and rough.

Page 14: Greenville at a Glance

ImpliedTexture

Greene Hall

IMPLIED TEXTURE is texture on a surface that only appears to be physical texture, but is not. If you were to touch it, the surface will most likely be smooth. In this photo, the patterns in the marble make it seem as if the marble is rough or bumpy. It looks like it will have texture, when in reality, marble is smooth. Surfaces like these trick the viewer but also add interest to the surface.

East Carolina University Green Hall

Page 15: Greenville at a Glance

Non-reflectiveTexture

East Carolina sign

NON-REFLECTIVE TEXTURE is texture that does not reflect and has a dull feel to it. The rough texture to this sign is somewhat dull and appears to be more firm and concrete. The mass seems solid and heavier because it does not reflect. Reflective textures tend to be more light or polished. This rock material it is made out of is resistant to glare.

East Carolina University sign

Page 16: Greenville at a Glance

ReflectiveTexture

REFLECTIVE TEXTURE is texture that reflects objects on the surface or reflects light shining in from a window, for example. Reflective texture on surfaces can draw attention to the surface by making it lighter or more shiny. Aside from the bright color, the smooth, shiny texture of this table attracts your attention because of the glares and reflections it has on the surface.

East Carolina University, Green Hall

Greene Hall

Page 17: Greenville at a Glance

LightTrack

Natural

Task

Uplighter

Page 18: Greenville at a Glance

TrackLight

Dowdy Student

Store

TRACK LIGHTS are lights along a track that are able to face different angles and directions depending on what you are trying to light up. They are mainly used to draw attention to a certain object and highlight that certain thing. Track lights can also be called Directional Track Lighting. Here in the Dowdy Student Store, the track lights are facing the different selections of t-shirts sold in the store. The T`2-shirts aren’t on racks, but are hung higher up. The track lights are able to face in the

direction of the shirts and light them up. This draws attention to the shirts so the customer can get a good look at the shirts and view them easily.

East Carolina University, Dowdy Student Store

Page 19: Greenville at a Glance

NaturalLight

Recreational Center

NATURAL LIGHTING is used as much as possible. Using natural light is a great way to save energy anywhere. Big open windows are usually used to let light from outside into a building or home. In this photo, a big open ceiling made of glass is used to light up the gym. The dome-shaped ceiling in this part of the gym gives off a natural, refreshed feel. Feeling that way is great while working out at the gym. Smaller windows placed around the rounded part of the gym are added to give more light and assure that there is enough light coming in.

East Carolina University, Rec Center

Page 20: Greenville at a Glance

TaskLight

Task Lighting is very important when one is trying to complete a task such as reading, studying, or cooking. Task lights provide extra light where you need it. These lights are added to spaces with general lighting. They light up whatever you may be doing and help you to see better. Here on a desk, this bright task light aids a student while reading, studying, or writing. The light

will light up the paper or area of study to clearly light up the space and be helpful.

East Carolina University, Greene Hall

Greene Hall

Page 21: Greenville at a Glance

UplighterLight

Todd Dining Hall

UPLIGHTER LIGHTING is commonly used light up the ceiling. The light then bounces back off the ceiling and back into the room. Uplighters create an overall light for a whole room, not focusing on a specific place in the room. There are usually other kinds of light fixtures to help the uplighters in lighting up the room. Here in Todd Dining Hall, there are multiple uplighter fixtures around the whole room. They shine upward then out to light up the whole dining area. Because this is such a large space, there are many fixtures to provide enough light. Along with this uplighting, there are chandeliers to provide even more light.

East Carolina University, Todd Dining Hall

Page 22: Greenville at a Glance

ColorDirect Complimentary

Analogous

Triad Complimentary

Monochromatic

Page 23: Greenville at a Glance

Direct ComplementaryColor

DIRECT COMPLEMENTARY COLOR is everywhere on campus at East Carolina. Purple and yellow are direct complementary colors, which are opposite each other on the color wheel. Complementary colors do not cancel out one another and one does not draw more attention than the other. As in the name, they “complement” each other and make one another appear brighter. Complementary colors are used here in Destination 360 to brighten up the room. Aside from being the University’s colors, the purple and yellow lighting hanging from the ceiling brighten up the room. The lights are fun and colorful. They grab your attention when you walk in and they add more interest to the room.

East Carolina University, Destination 360

Destination360

Page 24: Greenville at a Glance

AnalogousColor

ANALOGOUS COLORS are colors that are next to each other on the color wheel. Shown in this picture are warm analogous colors. This wall stands out with its bright colors of red, orange, and yellow. It is among a room of neutral colors so it catches the eyes of the viewer. The wall also becomes a focal point because of it’s brightness.

East Carolina University, The Wright Place

The Wright Place

Page 25: Greenville at a Glance

Triad ComplementaryColor

TRIAD COMPLIMENTARY COLORS are three colors the same distance from each other on the color wheel. Here on the bus transit, the seats are fun and colorful. The colors do not block each other out, so they look good together. The seats also do not look too busy to where it is distracting. Triad complimentary colors are a good way to add interest and color without it looking bad and being too much.

East Carolina University, Bus Transit

ECU bus

Page 26: Greenville at a Glance

MonochromaticColor

MONOCHROMATIC COLORS are different shades and tints of a single color. The monochromatic color scheme can have lighter shades and darker shades of the same color. The outcome of monochromatic colors are making something seem not as busy. It looks more put together. Here in a boutique downtown, the walls are painted a peachy color. One shade is darker than the other but they are untimely the same color.

Downtown Greenville

A Downtown Boutique

Page 27: Greenville at a Glance

SpacePositive Space

Negative Space

Crowding Space

Territoriality Space

Page 28: Greenville at a Glance

PositiveSpace

POSITIVE SPACE is anything that takes up space. The space is occupied by any form or intentional object. There is visual with any positive space. Here in The Wright Place, the columns create visual weight in this cafeteria. They add interest and somewhat separate the room into two sides. Their positive space stands out around all the other negative space in the room.

East Carolina University, The Wright Place

The Wright Place

Page 29: Greenville at a Glance

NegativeSpace

ECU campus

NEGATIVE SPACE is the space between and around an object. It has no visual weight but is always there. Here on campus, this piece of art work looks heavy and thick but also has negative spaces around and in between. The negative space makes the art work not seem as heavy and makes it appear a little lighter in weight.

East Carolina University

Page 30: Greenville at a Glance

CrowdingSpace

CROWDING SPACES are common in public places. Crowding can happen anywhere and may appear cluttered and not put together. Here in downtown Greenville, the boutique Catalogue Connections has many racks of clothes and shelves of shoes. The racks seem to take over the room and crowd the spaces where a customer should be able to walk.

Downtown Greenville, Catalogue Collections

Catalogue Connections

Page 31: Greenville at a Glance

TerritorialitySpace

TERRITORIALITY SPACE is space where someone claims it as their own. They personalize it with their things and make it their own. Once that is done, others will know it is specifically theirs. Here in a dorm, pictures and ornamentation are used to separate who’s side is who’s. It is obvious when one looks

at each side and distinguishes who’s is which side.

East Carolina University, Greene Hall

Greene Hall

Page 32: Greenville at a Glance

ShapeGeometric

Natural/Organic

Abstract

Dynamic

Page 33: Greenville at a Glance

GeometricShape

GEOMETRIC SHAPES are your commonly known shapes such as rectangles, triangles, circles and squares. Shapes are two-dimensional outlines, unlike forms, which are three-dimensional. Shapes are along a flat surface. The floor in the library has a geometric patter on it. The squares are very geometric and stand out. The lines that make up the squares are clean-cut

and neat. The pattern of squares draw attention to the floor and add interest.

East Carolina University, Joyner Library

Joyner Library

Page 34: Greenville at a Glance

Natural/OrganicShape

NATURAL AND ORGANIC SHAPES are shapes with a natural flow and look. They usually flow and curve, such as plants or things in nature. Natural and organic shapes are usually flowing, calm, and peaceful. Here on the Flanagan building, this piece of ornamentation for the front of the building is organic. The little organic detail is welcoming and pretty. It gives the entryway a bit of interest and makes the building more inviting.

East Carolina University, Flanagan Building

Flanagan Building

Page 35: Greenville at a Glance

AbstractShape

ABSTRACT SHAPES are shapes meant to represent something, but in a different way. The shapes look similar to an object but may be changed up a little by its look or color. Here in downtown there is a lot of graffiti. As you can tell, in this graffiti there is water, a sun and mountains. Although you can tell what they are, in reality those objects don't exactly look that way. The shapes of things are different, and the colors are not as bold as the ones painted here.

Downtown, Greenville

Downtown

Page 36: Greenville at a Glance

DynamicShape

DYNAMIC SHAPES are shapes that imply movement. They are created to lead the eye in a certain direction. Dynamic shapes can also appear to be moving. Here in downtown Greenville is a painting on a fence of multiple people all the way down the fence. The array of people keep your eye moving down the fence as you walk past. The different activities the people are doing also add

interest to the painting. Filling up the whole fence with color and silhouettes of people down the fence create movement down the fence and make the viewer’s eyes move with them.

Downtown, Greenville

Downtown

Page 37: Greenville at a Glance

FormGeometric

Non-objective

Abstract

Natural

Page 38: Greenville at a Glance

GeometricForm

Jenkins Building

GEOMETRIC FORMS are forms are simple to spot because they are most common. These forms are shapes such as triangles, squares, or circles. The outside of the Jenkins building has triangular forms and pentagons on the roof. The lines are straight and geometric. The shape of the building is perfect because the

Jenkins building is the art building. It is artistic and interesting.

East Carolina University, Jenkins Building

Page 39: Greenville at a Glance

Non-objectiveForm

ECU Campus

NON-OBJECTIVE FORMS are forms that do not represent anything in particular. They are not meant to be something specific, but to be a free-form. Here on campus, there is art work all around. This piece does not look like anything familiar and does not seem to represent a certain thing. It’s purpose is to just be interesting and a piece of art.

East Carolina University

Page 40: Greenville at a Glance

AbstractForm

ABSTRACT FORMS are forms similar to a certain object, but altered to make it more interesting or unique. Abstract forms are different, but one is still able to make out what the form is. A bench, such as the one in this picture, does not look like any old bench. Benches are usually made out of wood, but this one is also made of skateboards. You can tell it is a bench and you can tell the objects on top are skateboards. It is still abstract thought, because it is unique and benches would not normally be made like this one.

Downtown, Greenville

Downtown

Page 41: Greenville at a Glance

NaturalForm

NATURAL FORMS are forms originating from the natural world. They are inspired and often from nature. Natural forms can be flowy or have a lot of mass. There are many kinds of these forms. Here, the Geology building is a great place to find natural forms. This Geology sign is made of marble. Although it is different from the rocks in front of the sign, it is still similar. The rock-like look and visual texture makes it seem as if the sign came right out of nature.

East Carolina University, Geology Building

Geology Building

Page 42: Greenville at a Glance

Principles of

Design

Page 43: Greenville at a Glance

BalanceStructural Symmetry

Structural Radial Symmetry

Visual Radial Symmetry

Visual Symmetry

Page 44: Greenville at a Glance

Structural SymmetryBalance

STRUCTURAL SYMMETRY is balance within a structure. The structure must be equal on both sides to achieve symmetry and balance. Here, the front of the recreational center is completely symmetrical. It draws attention to the building. The symmetry also creates a clean look for the building, but also makes it stand out.

East Carolina University, Rec Center

Recreational Center

Page 45: Greenville at a Glance

Structural Radial SymmetryBalance

STRUCTURAL RADIAL SYMMETRY is balance in the shape of a circle. Radial means that the object goes in a circle. Adding symmetry to the object, it is now symmetrical throughout the whole circle. Here in the East Carolina “mall” area, is the famous cupola. The cupola is a round, dome-shaped structure. That is how it is radial. Also, around the cupola are bricks and brick benches circling the cupola. These are also radial. The cupola has 8 sides, which are all the same no matter how you look at it. The symmetry makes the structure a whole, and doesn’t make it seem like too much is going on.

The Mall

East Carolina University, “Mall” area

Page 46: Greenville at a Glance

Visual Radial SymmetryBalance

VISUAL RADIAL SYMMETRY is symmetrical balance around an image or object. In this symmetry, one is able to cut through an object and it will be equal on however many sides it is cut by. Outside of the Joyner Library is ornamentation on the clock tower. Around the whole circle, are lights that are equidistant from each other. If you were to cut down the middle and then horizontally, all four of the pieces would be the same.

East Carolina University, Joyner Library

Joyner Library

Page 47: Greenville at a Glance

Visual SymmetryBalance

VISUAL SYMMETRY is balance vertically or horizontally within pictures or objects. No matter how you cut the image, each side would be symmetrical. Here in a dorm, the pictures are hung on the wall symmetrically. Each of the smaller pictures are placed the same distance apart from the larger one. If the picture on the right was to be taken down, the pictures would not look correct and would not be balanced. Having pictures on both sides creates balance and follows the rules of design.

East Carolina University, Geology Building

Greene Hall

Page 48: Greenville at a Glance

HarmonyUnity Through Line

Unity Through Shape

Unity Through Repetition

Variety Through Furniture

Page 49: Greenville at a Glance

Unity Through LineHarmony

UNITY THROUGH LINE is having a feeling of uniformity or togetherness using lines within an object. Using all one type of line or having a balance of different lines can create unity. Having unity using lines can create an overall harmonious look. The outside of the Rivers building is using vertical along with horizontal lines to achieve this goal. The building itself is mostly horizontal, with

tall vertical lines on the right side. It may seem unbalanced but it is asymmetrical because of the vertical lines in the windows all the way across the rest of the building. So although the building looks mainly horizontal, the vertical tower and smaller lines create unity, and it all ties together.

East Carolina University, Rivers Building

Rivers Building

Page 50: Greenville at a Glance

Unity Through ShapeHarmony

UNITY THROUGH SHAPE is feeling a sense of consistency throughout a certain object. Whether one shape is used or a select few are repeating, a harmonious feel should be present. Here on a building on campus, are arch-shaped windows around the whole building. The repetitive shape of the windows on each side bring the whole building together. There are larger windows, like the one shown

farther back on the right. Although this window is larger, the arch shape is still present and still comes together nicely with the other windows.

East Carolina University, Rivers Building

ECU campus

Page 51: Greenville at a Glance

Unity Through RepetitionHarmony

UNITY THROUGH REPETITION is objects being repeated throughout a whole form or picture to create the feeling of overall uniformity. Here, the Science and Technology building is mainly made of windows and columns. The same look and construction of the whole building is the same across the front. The repeating windows makes the building look big and

spacious. The small, vertical columns repeat as well across the whole building. These repeating details on the building elongate the structure and create a sense of wholeness.

East Carolina University, Rivers Building

Science and Technology

Building

Page 52: Greenville at a Glance

Variety Through FurnitureHarmony

VARIETY THROUGH FURNITURE is a good way to add interest but still keep things looking clean and unified. Using different furniture can potentially make a space look cluttered and not put together, but if used correctly, the room will still look harmonious. In Destination 360, different seating is being used. Like most restaurants, there are multiple ways you can sit. There are booths, tables and chairs, and bar tables. Here in 360, there are all of these kinds. Although there are multiple kinds of seating, it all comes together nicely. The color schemes still match, and materials being used go well with the rest of the room. There is variety in this room but it all comes together to look harmonious.

Destination 360

East Carolina University, Rivers Building

Page 53: Greenville at a Glance

EmphasisVisual Focal Point

Structural Focal Point

Page 54: Greenville at a Glance

Visual Focal PointEmphasis

VISUAL FOCAL POINTS draw the eye straight to them. They stand out from the rest of the room. Here at the Tipsy Teapot, the ceiling stands out from the rest of the room with its interesting detail. The room itself it pretty simple and is quite dull but warm with it’s red walls. As you look up when walking into the room, the bright white ceiling grabs your attention right away. The detail adds a lot of interest to the room with the geometric shapes. The uplighter lights also add to the brightness. They light up the ceiling to grab your attention even more.

Downtown Greenville, Tipsy Teapot

Tipsy Teapot

Page 55: Greenville at a Glance

Structural Focal PointEmphasis

STRUCTURAL FOCAL POINTS are emphasis’ on a certain part of a building. The emphasized part of the building stands out and grabs one’s attention right away. This then becomes the focal point of the building. Here, the Flanagan building has steps leading up the the front doors. It has an overhang and big white columns. Stairs help the focal point because they lead one’s eye toward the center of the

building. The columns are also a focal point because they are white and lighter than the rest of the building.

East Carolina University, Flanagan Building

Flanagan Building

Page 56: Greenville at a Glance

MassingActual Density

Optical Density

Page 57: Greenville at a Glance

Actual DensityMassing

ACTUAL DENSITY is simply an object that looks and physically has density. Here in downtown, this building has some interest to it, but mostly is plain and has no other shape to it. It is just a tall rectangular shaped building. There is no negative space, or light colors that make it look more airy and light-weight. Because this building does not have any of these elements, it appears very heavy and bulky. All the building appears to have is a lot of density.

Downtown Greenville

Downtown

Page 58: Greenville at a Glance

Optical DensityMassing

OPTICAL DENSITY is visual density that is not really there. Objects with optical density look as if they are very dense and heavy, but in reality their density is not very high. Here in front of the Wright building, the water fountain is a big and popular focal point on campus. The water shooting up gives the fountain height and the water filling the fountain gives it weight. The fountain is made of a type of marble

and marble is very heavy looking. If you really look at the fountain though, all it is is a marble circle. There isn't much else to the fountain if you were to take the water out. The density of this fountain is just visual and not really there.

East Carolina University

ECU campus

Page 59: Greenville at a Glance

RhythmRepetitive

Transitional/Flowing

Climatic

Contrast

Page 60: Greenville at a Glance

RepetitiveRhythm

REPETITIVE RHYTHM is consistency throughout a form or image. Repetition is the repeating of something, and rhythm is a constant part of something. Here, the Wright building has repetitive rhythm in the overhang on the front of the building. The curved arches have a rhythm horizontally across the front. They are repeated several times to get that rhythm. Same goes for the small windows above

the overhang. They are repeatedly across the front to give the building equal rhythm.

East Carolina University, Wright Building

Wright Building

Page 61: Greenville at a Glance

Transitional/FlowingRhythm

College Hill

TRANSITIONAL AND FLOWING RHYTHM keeps the viewer moving. It is found many places to either keep the viewer’s eyes moving, or physically moving. Here on college hill, obviously stairs are meant for someone to walk down, but the way they were built creates rhythm. The railings following the stairs shape all the way down to the bottom. Also, the small columns on each step are on either side, parallel to each other. They are symmetrical to each other and repeat all the way down the stairs. The rhythm easily flows down the stairs and keeps one’s eyes or body moving down them.

East Carolina University, College Hill

Page 62: Greenville at a Glance

ClimaticRhythm

CLIMATIC RHYTHM is something that repeats vertically to draw the eye upward. The clock tower at Joyner Library is a good example of climatic rhythm. All students know that at certain times of the day, an object comes out at the top of the clock tower. There are different elements starting at the bottom that lead up to the top and the actions that go on up there. At the bottom are are larger scale designs, such as thicker horizontal lines and the

are piece at the bottom. As you move your eye up the tower, the horizontal lines get thinner and closer together. This helps in leading your eye even more vertically as you get to the top.

East Carolina University, Joyner Library

Joyner Library

Page 63: Greenville at a Glance

ContrastRhythm

CONTRAST RHYTHM sets an automatic focal point in any space. It is repeatedly catching the viewers eye because it is spread out, repeating in a space. Also, the contrast between light or dark, or dull or bright will also draw the viewers eye. Here in U.B.E, these brightly colored bags are put on a plain, white shelf. This shelf makes the vibrant colored bags stand out against its crisp white color. In this store, there are many racks and shelves full of

these patterned, colored bags. A customer’s eye automatically turns to this part of the store because of the contrast between the bright colors and the simple white.

Downtown Greenville, U.B.E

Joyner Library

Page 64: Greenville at a Glance

ProportionObject in Proportion

with space

Object NOT in proportionwith space

Page 65: Greenville at a Glance

Object in proportion with spaceProportion

OBJECTS IN PROPORTION WITH SPACE are objects that are proportionate with the space and everything around it. In here the Mendenhall Student Center, there is a lot going on. This is a good-sized room with many tables and chairs. Although there is a lot going on, there are certain details that make everything proportionate. The column in the middle of the room separates the room

to make it seem a little smaller. Also, the contrast between the wood and the carpet flooring separate the room. Although the chairs and tables are small and skinny, the room and the details that separate it make everything proportionate.

East Carolina University, Mendenhall Student Center

Mendenhall Student Center

Page 66: Greenville at a Glance

Object NOT in proportion with SpaceProportion

OBJECTS NOT IN PROPORTION WITH SPACE are objects that are disproportionate to the rest of the area around it. Here in the Mendenhall Student Center, there are many different advertisements and flyers around the building. This particular advertisement is put up to grab your attention. It is put in a spot where many people will see it and is very large. Everyone knows that a soda bottle is really not this big. Compared to human size, it is giant and not to scale. The purpose of it being not to scale is to get your attention and to make it stand out amongst other things around it.

East Carolina University, Mendenhall Student Center

Joyner Library

Page 67: Greenville at a Glance

ScaleHuman Scale

Symbolic Scale

Page 68: Greenville at a Glance

Human Scale Scale

HUMAN SCALE is scale that is compared to a typical human size or height. Human scale is used to see if everything in a space is proportionate or the right size. Here in a street window, mannequins are used to display clothing and different accessories. The clothes and accessories are for people to buy, so they must be made correctly for people to potentially wear. The mannequins are scaled to display the clothes and so that they’ll be almost exact to a human form.

Downtown Greenville, The Bicycle Shop

The Bicycle Shop

Page 69: Greenville at a Glance

SymbolicScale

SYMBOLIC SCALE can symbolized something in many different ways. Usually an object is symbolized differently, such as a different size or color. One is still able to recognize what the object is though. Here in downtown, a sun has been painted in the doorway of a store. In reality, the sun is much larger than the one shown. It also is not the same color or shapes. Although, there are many things different from an actual sun, it is still portrayed well enough so one is able to recognize what it is supposed to be.

Downtown Greenville

Downtown