green with envy first class, sustainable events nancy j. zavada, cmp co-founder, green meeting...
TRANSCRIPT
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Green With EnvyFirst Class, Sustainable Events
Nancy J. Zavada, CMPCo-Founder, Green Meeting Industry CouncilPrincipal, MeetGreen
IMEX & APEX:Blazing trails for a sustainable events industry
Michael LuehrsSustainability AdvisorPresident, GMIC
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Welcome
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Title
Transportation
On-SiteOffice
MeetingVenue
Food & Beverage
Exhibits
Destinations
Communications
Accommodation
Audio Visual
APEX/ASTMEnvironmentally
Sustainable Event Standards
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APEX/ASTM
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Overview
• Background• Inside• Outside• Legacy
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Background
- Since 2007- IMEX Frankfurt- Raise Awareness- Integrate into education sessions
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Inside
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Areas of Focus
• Waste management• Food & Beverage• Social Responsibility
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Objectives
1. APEX: comprehensive review & gap analysis2. Measure sustainability footprint of event3. Measure sustainability procurement
practices
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KPIs
KPIs80% waste diversion
MeetGreen Score
% of compliant
hotels
% of local items on
menu
CO2 emissions
% of recycled content in
signage
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Actions
1. Leadership commitment2. Set goals, learn APEX3. Train team
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Outside
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Actions
1. Connect with NGOs2. Engage suppliers3. Communicate
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• Brand value• Market visibility• Competitive Advantage• ‘Organizational Citizenship’
Why?
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Trails Blazed!
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Industry engagement• Gap analysis required 10 separate companies
to review closely the APEX standard• Influence behavior• Improve strategies• Professional development
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Food & Beverage
• Local products on expo menus• Re-vamp of exhibitor menu options (2013)• Menu analysis and measurement • Food donation initiative
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Legacy
Influence Positive Change• Composting• Donations• Industry development• Better business• Social responsibility, NGO partners
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Pro Tip
Have a plan!• Policies• Request for proposals• Contracts• Reports
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Tell Your Story
• Measure and report to key stakeholders• Articles for industry publications• Web & social media
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Resources
• MeetGreen® www.meetgreen.com• Green Meeting Industry Council www.gmicglobal.com• Convention Industry Council
http://www.conventionindustry.org/StandardsPractices/APEXASTM.aspx • IMEX: http://www.imexamerica.com/sustainability.html