GREEN IT MATTERS AT WIPRO LTD.

GROUP 2

JATIN GHRITLAHRE (4057/19)

RATUL KUMAR SARKAR (4033/19)

SAI GANESH R (4038/19)

SAMIT KUMAR DAS (4039/19)

1

• Decentralized Structure:• Primary Business Segment:

IT Services, IT Products, Infrastructure Engineering, Consumer Care & Lighting

• Secondary Business Segment: Geographic segmentation

• Addition to that several “Lines Of Business” (LOB):

• Strategic Business Units, responsible for Cost and Profits

• Autonomous decision making capability

• Communication and Alignment of each LOB to a common agenda is critical task for Green IT Team

Decentralized Structure

No Absolute Metrics

Building Credibility

Top-Down or Bottom-up

Customer Value Proposition

WHAT CHALLENGES WERE FACED BY RAGHU?2

•Absence of Absolute Metrics:• No industry benchmarks

• No concrete visible targets for the company

• Less understanding on the part of the employees about “GREEN”

• Difficulty in communication to the employees

Decentralized Structure

No Absolute Metrics

Building Credibility

Top-Down or Bottom-up

Customer Value Proposition

WHAT CHALLENGES WERE FACED BY RAGHU?3

• Building credibility among employees:

• Perception as just another “Efficiency Improvement Program”

• Creating the Mindset is difficult

Decentralized Structure

No Absolute Metrics

Building Credibility

Top-Down or Bottom-up

Customer Value Proposition

Less Understanding Less Interest Less

Involvement

WHAT CHALLENGES WERE FACED BY RAGHU?4

• Top-Down or Bottom-Up approach: which is more appropriate?

Decentralized Structure

No Absolute Metrics

Building Credibility

Top-Down or Bottom-up

Customer Value Proposition

Less initial impactBetter acceptance

Quick ImpactMore Resistance

Bottom-Up Top-Down

WHAT CHALLENGES WERE FACED BY RAGHU?5

• Customer value proposition through Green IT

• Customer Focus is holistic approach for Wipro

• How to express it in ‘Quantifiable’, ‘Measurable’, ‘Clearly understood’ format?

• Why the customer would go for its ‘Greener’ offering compared to its competitors?

• Benefits not evident to top management and employees

Decentralized Structure

No Absolute Metrics

Building Credibility

Top-Down or Bottom-up

Customer Value Proposition

WHAT CHALLENGES WERE FACED BY RAGHU?6

OUR SUGGESTIONS: INCREASE ENGAGEMENT

• Internal Engagement: Incentivizing the LOBs

• Engage every LOBs by comparing performances through relative metrics

• Provide incentives depending upon relative positions

• Benefits: can be immediately implemented

• Quarterly reviews to assess positions of LOBs

• Assess why some are doing better than others and use their strategies to improve performance of the slower LOBs

Increase Engagement Go for Top-Down Monitor the

Industry

7

OUR SUGGESTIONS: INCREASE ENGAGEMENT

• Internal Engagement: Benchmarking

• Absolute metrics need to be developed for performance monitoring

• Benchmarks for performance assessment will be set based on these absolute metrics

• May take time but will become more defined with maturity

• Till then monitor performances by observing fluctuations in ratings

Increase Engagement Go for Top-Down Monitor the

Industry

8

OUR SUGGESTIONS: INCREASE ENGAGEMENT

• Internal Engagement: Employee Training

• Train employees about their individual carbon footprints

• Communicating their role in the green initiative-

• No matter how small it is, every drop of it counts

• Common goal to become “Carbon Neutral” by 2014

• Promote the success or milestones achieved till now inside the company

Increase Engagement Go for Top-Down Monitor the

Industry

9

OUR SUGGESTIONS: TOP-BOTTOM APPROACH

• Implementation of Green Initiatives: Top-Down Approach

• Success of green initiatives requires tone to be set from the top

• Yet prior experience from Six-Sigma implementation talks different

• New initiatives in a decentralized structure may suffer due to lack of co-ordination in bottom-up

Bottom-Up Approach

Top-Down Approach

Lack of Co-ordination among LOBs

Less Employee Knowledge

Decentralized structure

Acceptabilityof Lean

Six–SigmaDelay

Increase Engagement Go for Top-Down Monitor the

Industry

100

OUR SUGGESTIONS: MONITOR THE INDUSTRY

• Monitor green performance of customer and Competitor Firms

• Communicate the same to Top management

• Realization of the importance of Green IT

• The Need to promote a similar stance or image in the Industry and society from CSR perspective

Increase Engagement Go for Top-Down Monitor the

Industry

111

THANK YOU