green it in sweden- a blog functiona blog function - in media-andb ti idd, by creating an index the...

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Green IT in Sweden Ewa Thorslund, Swedish IT and Telecom Industries Ewa Thorslund, Swedish IT and Telecom Industries [email protected]

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Page 1: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

Green IT in Sweden

Ewa Thorslund, Swedish IT and Telecom IndustriesEwa Thorslund, Swedish IT and Telecom [email protected]

Page 2: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

I will talk about:- What is green IT?g- Background and situation in Sweden- The project ”Green IT”- The project Green IT- Green IT Index - The Telia Sonera case

Page 3: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

What is green IT?- How to use existing equipment?How to use existing equipment?

(short run)How to change equipment routines- How to change equipment, routines and behaviour? (long run)IT t l i th i i t- IT as a tool in other areas in society

Page 4: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

Background and situation in Sweden

- The need to changeg- Previous initiatives

A green IT project- A green IT project

Page 5: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,
Page 6: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

The project is to raise awareness in i t d bli t th hprivate and public sector through:

- workshops, seminars and conferences- a web page - a blog functiona blog function- in media

d b ti i d- and, by creating an index

Page 7: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

The Green IT Index measures:insight and awareness- insight and awareness

- actionplans, policies and strategies- implementation and realization- follow up and evaluationp

Page 8: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

C l iConclusions:- Insight has grown strongly during the last

year- Policies and actionplans more common in

bigger organisationsbigger organisations- Awareness related to purchase and

procurement not during utilizationprocurement, not during utilization- Just a few measures and evaluate effects

Public sector better than private- Public sector better than private

Page 9: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

What needs to be done?D l t t i d t l- Develop strategies and set up goals

- Create involvement within the organisation, educate and communicate

- Put pressure on suppliers- Meassure effects and evaluteMeassure effects and evalute

Page 10: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

Best practice: Telia Sonera

Telia Sonera has reduced CO2-emissions by 70 % between 2001 and 2007

Page 11: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

Thi h b ibl bThis has been possible by:- reducing business related travelling

with more than 50 %- reducing office space by 50 %g p y- raising the use of services like

telemeeting by 15-20 % per yeartelemeeting by 15 20 % per year- reducing the energy use by 30 %

h i t l t i it- changing to green electricity

Page 12: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

It has also resulted in:- reduced travel costs byreduced travel costs by

approxemately 13 million euros a yearan unchanged use of electricity in- an unchanged use of electricity in spite of the expansion of broad band och 3G networksoch 3G networks

- and, saved time for the employees

Page 13: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

Potential:Potential:In Sweden there are 66 million tonnes of

CO2 i i (i t t l) 18CO2-emissions a year (i total).18 million tonnes comes from travelling

d t t If 20 % f thiand transports. If 20 % of this travelling would be replaced by virtual

lt ti t t l i i ld balternatives total emissions could be reduced by 5 % or 3 million tonnes of CO2 i iCO2-emissions.

Page 14: Green IT in Sweden- a blog functiona blog function - in media-andb ti idd, by creating an index The Green IT Index measures: - insight and awarenessinsight and awareness - actionplans,

Th k l t f tt ti !Thanks a lot for your attention!